Job Summary:
The SEO Manager will be responsible for defining and executing a world-class organic search strategy that drives profitable, high-quality traffic and customer acquisition.
You will be the architect of our multilingual SEO framework, ensuring our content is discoverable, trusted, and contextually relevant in every language we support, while proactively positioning iHerb for the emerging landscape of AI-driven search experiences.
Job Expectations:
Global & Multilingual SEO Leadership
- International Strategy. Design, implement, and manage a holistic SEO strategy that scales across 180+ countries and all of our product categories (Vitamins, Supplements, Sports Nutrition, Beauty, etc.).
- Localized SEO. Lead the optimization efforts across all of our supported languages (currently localizing for 36+ languages), ensuring maximum relevance and visibility in regional search engines like Google, Naver (Korea), and others relevant and emerging search engines.
- Technical Compliance. Oversee complex international technical SEO elements, including hreflang implementation, locale-aware site architecture, and regional link building.
- Market Intelligence. Conduct deep dives into high-priority markets (e.g., Japan, South Korea, MENA, Europe) to uncover country-specific search behavior, competitor tactics, and new keyword opportunities, working closely with regional marketing teams.
AI, LLM, and Generative Search Optimization
- Future-Proofing Search. Develop pioneering strategies for search visibility in the age of Generative AI (Gemini, ChatGPT, Claude, CoPilot, etc) to ensure iHerb’s content is consistently cited as a leading authoritative source in the health and wellness space.
- Semantic SEO & Structured Data. Work hand-in-hand with our Engineering and Content teams to implement advanced semantic SEO, schema markup, and structured data that maximizes our presence in rich results, knowledge graphs, and LLM training data.
- Content Authority. Establish content guidelines that position iHerb’s product information, blog (Wellness Hub), and reviews as industry-leading, trustworthy, and factually rigorous to capture high-intent, health-related traffic.
Scalable Technical & Programmatic SEO
- Technical Roadmap. Own and execute the technical SEO roadmap, driving improvements in site performance, crawl budget efficiency, indexing across millions of localized URLs, and mobile-first optimization.
- Product & Engineering Alignment. Partner directly with Product Managers and Engineers to translate SEO requirements into deployable technical solutions for our massive-scale e-commerce platform and product data feeds.
- Automation. Identify and automate repeatable SEO processes, monitoring, and reporting to ensure a high-leverage model that supports exponential international growth.
Knowledge, Skills and Abilities:
Required:
- Proven ability to develop and execute technical SEO strategies for sites with millions of pages/SKUs.
- Deep expertise in common SEO tools (e.g., Google Search Console, Screaming Frog, Ahrefs/SEMRush, Google Analytics).
- Demonstrated experience with localization challenges (Hreflang, CC-TLDs, content translation vs. transcreation).
- Strong understanding of how AI and LLMs are changing search behavior and demonstrable experience or passion for positioning a brand for the future of AI search.
- Excellent written and verbal communication skills, with the ability to translate complex technical concepts into clear business strategies for non-technical stakeholders.
- Strong leadership, communication, and global stakeholder management skills.
- Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
Equipment Knowledge:
- Experience with Microsoft Office Suite (Word, Excel, PowerPoint)
- Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred
Experience Requirements:
- 5+ years of experience in Search Engine Optimization, with a minimum of 2 years focused on large-scale international/multilingual e-commerce SEO.
Education Requirements:
- Bachelor’s degree in Marketing, Business, or related field.
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Employees (and their families) that meet eligibility criteria as outlined in applicable plan documents are eligible to participate in our medical, dental, vision, and basic life insurance programs and may enroll in our company’s 401(k) plan. Employees will also be eligible for Time Off and Paid Sick Leave pursuant to the company’s policies. Employees will enjoy paid holidays throughout the calendar year. Eligibility requirements for these benefits will be controlled by applicable plan documents.
Hired applicant may be awarded Restrict Stock Units and receive annual bonuses pursuant to eligibility and performance criteria defined in the respective plan documents and policies.
For more information on iHerb benefits, visit us at iHerbBenefits.com.
Staffing Agency Submission Notice
iHerb does not accept unsolicited 3rd party ("Agency") candidates. If you are an Agency, please send any requests to be considered as a supplier in our Vendor Management System to [email protected]. Do not contact iHerb employees directly. If requested to work on a role, any Agency candidates would be presented through the internal recruiting organization.
About iHerb
iHerb is on a mission to make health and wellness accessible to all. We offer Earth’s best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience.
We’re the world’s largest eCommerce platform dedicated to vitamins, minerals, and supplements, and other health and wellness products. For more than 25 years, we’ve been making it simple for people all over the world to purchase the highest quality products. From supplements to skincare to grocery items, we ship over 50,000 products, from over 1,800 brands direct to our customers in 180+ countries.
Our vision is to become the #1 destination for health and wellness across the world.
With a passion for wellness and a mind for innovative solutions, iHerb team members share a vision for a healthier world that drives them each day. Our 5 Shared Values unite our global team:
Focus on the Customer · Empower Our People · Be Entrepreneurial & Pivot Quickly ·
Embrace Diversity & Inclusion · Strive for Simplicity
iHerb Benefits
At iHerb, we are dedicated to offering programs designed to help our employees and their families stay healthy, live well, and plan for their financial future. Built on a strong foundation, our programs provide options and upgrades with flexibility, protection, and security in mind. For the comprehensive benefits list, visit www.iHerbBenefits.com. For our international team members, you may be eligible for benefits depending on the country where you are employed. The Talent Acquisition Partner/local HR representative will go over the benefits you are eligible for.
iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.
Top Skills
What We Do
iHerb is the world’s largest eCommerce platform dedicated to vitamins, minerals, and supplements, and other health and wellness products.
For more than 28 years, we’ve been making it simple for customers all over the world to purchase the highest quality health and wellness products. From supplements to skincare to grocery items, we ship over
50,000 products, from over 1,800 brands to more than 180 countries, and we’re proud to provide the very best value.
Since our founding in 1996, we have been dedicated to offering Earth’s best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience. We believe that health and wellness should be a universal right made possible through compassion and our collective action. This belief will continue to guide us as we endeavor to make our mission a reality.
As we are continuously innovating and expanding, we are committed to bringing the best in health and wellness products around the world, and offering our people exciting opportunities to build long-term careers.
Why Work With Us
Our Shared Values: Our values define what we believe in as a collective, and help us work together to achieve our mission.
Focus on the Customer - Empower our People - Be Entrepreneurial & Pivot Quickly - Embrace Diversity & Inclusion - Strive for Simplicity
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