Job Description:
Global Senior Marketing Manager, ABM and Integrated Demand Programs for e-Invoicing & Compliance
Summary
The Global Senior Marketing Manager, ABM and Integrated Demand Programs for e-Invoicing and Compliance, is responsible for designing, executing, and optimizing integrated demand and account-based marketing (ABM) programs that drive pipeline growth and align with organizational goals.
You will own the end-to-end lifecycle of demand generation initiatives and strategic ABM programs for priority accounts, from strategic planning through execution and performance delivery.
This role reports into the VP Global Integrated Demand Programs.
Key Responsibilities
Strategic Demand and ABM Program Planning
• Develop annual integrated demand programs and ABM strategies, identifying growth opportunities and setting clear KPIs aligned to shared organizational goals and attribution models
• Own pipeline generation and the end-to-end program lifecycle — from strategic planning through execution to results delivery for respective programs oriented to ecosystems / products
• Define and execute ABM programs for strategic and high-value accounts in partnership with Sales, aligning marketing investments to account priorities and revenue potential
• Own the investment, defining scope and investment levels (e.g., budget $, channel mix) to guide campaign planning and resource allocation
• Ensure programs are tailored for different regions, audience segments, buying lifecycle and priority accounts
• Engage with Demand Management team along with Sales, RevOps, and Marketing Ops to address gaps in demand generation and demand extraction when pipeline targets are missed
Multi-Channel Campaign and ABM Activation
• Ensure campaigns in demand programs are optimized for key segments, personas, geographies and priority accounts
• Orchestrate multi-channel ABM plays across digital media, events, field marketing, partner marketing, and personalized content experiences
• Maintain consistent messaging across all channels for internal communications and external marketing
• Coordinate with digital media, social media, paid media, nurture emails and field managers / partner marketing to provide comprehensive coverage throughout the buyer’s journey
• Ensure program budget is optimally utilized and provide input to budget allocation decisions and trade-offs
Cross-Functional Collaboration and Leadership
• Act as the primary liaison with leadership for designated Sales teams, co-developing ABM account plans and demand generation priorities
• Maintain regular alignment with IDP Program Leads to surface dependencies and optimize campaign investment allocation based on cross-IDP performance insights
• Interface with Product, Sales, and broader Marketing teams to ensure demand programs align with future product launches and GTM strategies
• Work with Field and Partner Marketing teams for activation of campaigns and account-specific programs in the field
• Conduct regular performance updates and interlock meetings to report on campaigns and ABM account engagement
Program Optimization and Performance Tracking
• Use appropriate analytics to continuously monitor and refine demand and ABM programs for better outcomes
• Track and analyze performance data to enhance lead generation, account engagement, scoring, and routing processes
• Identify underperforming campaigns or ABM account plays and drive corrective actions by coordinating with funnel feeders to remediate breakdowns in lead generation, scoring, routing, or conversion performance
• Identify opportunities for automation, scalability, and process standardization to improve efficiency
Demand Programs & ABM Management
• Ability to define integrated demand and ABM program strategy aligned with business goals and navigate trade-offs
• Proven track record of managing complex marketing programs and ensuring timely delivery
• Strong stakeholder management skills; ability to build cooperative partnerships of trust with Sales leadership
• Demonstrated track record of owning and achieving pipeline contribution goals across both demand generation and ABM initiatives
Marketing
• Ability to define content needs and prioritize messaging themes, ensuring campaign kits include the right assets mapped to personas, buyer stages, and strategic accounts
• Experience building account-based marketing programs for enterprise or mid-market segments
• SaaS-specific experience—understanding the unique buying cycles, engagement preferences, and customer needs in the mid-market, with significant global B2B marketing experience in a technology solution context
• Must have successfully carried demand / pipeline quotas before
• Deep knowledge of Demand Generation, ABM, and Demand Extraction tactics
Tech & Data
• AI-first mindset in creating campaign strategy and reviewing pipeline health for the solution ecosystem
• Data-driven decision-making with the ability to utilize data to optimize programs and account engagement strategies
• Familiarity with ABM platforms and account engagement analytics
Pay Transparency Statement:
Base pay offered to new hires may vary based upon factors including relevant industry and job-related skills and experience, geographic location, and business needs.* The range displayed does not encompass the full potential of the role, which allows for further growth and career progression.
In addition, as a part of our total compensation package, this role may be eligible for the Vertex Bonus Plan (VOB), a role-specific sales commission/bonus, and/or equity grants.
Learn more about Life at Vertex and connect with your recruiter for more details regarding Vertex's compensation and benefit programs.
*In no case will your pay fall below applicable local minimum wage requirements.
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What We Do
The Trusted Leader in Tax Technology. We're Vertex (VERX). A pioneer in tax automation for more than 45 years. We proudly serve over 4,000 customers worldwide with distinction and provide comprehensive tax solutions that enable global businesses to transact, comply, and grow with confidence. Our collaborative, friendly culture is the foundation of everything we do and who we are. We're proud to be an employer guided by a common purpose by building trusted relationships at work, in business and in our communities. We strive to be a values-driven employer of choice who attracts, retains, and inspires talented professionals to achieve their full potential. We employ over 1,500 full-time professionals across three continents: US, Europe, and Brazil. Our software, content, and services address the increasing complexities of global commerce and compliance by reducing friction, enhancing transparency and enabling greater confidence in meeting indirect tax obligations. As a result, our software is ubiquitous within our customers’ business systems, touching nearly every line item of every transaction that an enterprise can conduct. Our software is fueled by over 300 million data-driven effective tax rules and supports indirect tax compliance in more than 19,000 jurisdictions worldwide. We partner with the world’s most respected companies and harness their strengths to deliver the best tax technology solution to businesses across the globe. We integrate with key technology partners that span ERP, CRM, procurement, billing, POS and e-commerce platforms. We also work closely with over 50 tax, accounting and consulting firms to provide the integrated tax technology solutions.
Why Work With Us
Innovative, agile, and growth-minded professionals thrive at Vertex. Our remote-first culture offers flexibility and connection, while our focus on indirect tax technology and global expansion creates real impact. With leadership development and a strong emphasis on well-being, careers flourish here.
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