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This position reports to:
Marketing Manager__
Global Segments Digital Marketing Specialist to lead strategic marketing efforts across key segments in ABB Electrification Smart Buildings (ELSB) and Smart Power (ELSP) portfolios with a strong emphasis on digital marketing techniques. Develop and execute segment-specific marketing plans, drive digital transformation initiatives, and translate technical innovations into customer-centric strategies while collaborating across divisions, sales teams, and business lines to achieve market share growth.
The preferred hiring locations are Cary, NC, USA; Bergamo, Italy; and Lüdenscheid, Germany. This position supports a remote work model.
Key Responsibilities:
- Lead the development and execution of the strategic marketing plan for the Food & Beverage segment and drive digital marketing execution across Rail and Buildings segments, with the goal of attaining market share growth in a competitive market.
- Collaborate with Business Lines and Agile teams in Smart Buildings and Smart Power divisions as well as segment sales and segment marketing leaders to understand technical specifications and market needs, translating them into customer-centric marketing strategies.
- Collaborate with Agile Units, Business Lines, Global Marketing, Sales Organization and Local Sales Units to guarantee a coordinated approach to customers. Ensure alignment on key marketing objectives and strategic initiatives.
- Conduct in-depth market research and competitive analysis to identify growth opportunities and position solutions effectively in the market.
- Foster relationships with internal stakeholders, customers, and industry partners to gather insights and continuously improve marketing approaches.
- Use performance data to evaluate the effectiveness of marketing campaigns and optimize strategies based on campaign analytics and customer feedback.
- Oversee the design and execution of Customer Experience (CX) strategies to ensure seamless and impactful interactions across all touchpoints, enhancing customer satisfaction and loyalty.
- Implement digital marketing strategy, initiatives, and roadmap, including website development, Search Engine Optimization (SEO), and social and digital content.
- Develop targeted SEO and SEM (Search Engine Marketing) activities and manage online channels to generate sales leads and optimize sales conversion.
- Utilize data and marketing analytics to increase the performance of digital campaigns and enhance customer experience across platforms.
- Manage assigned budget effectively and deliver activities within agreed schedules and costs.
Qualifications:
- Bachelor’s degree with 8+ years of experience in marketing, preferably in industrial/infrastructure B2B environments.
- Knowledge of the electrification industry is preferred.
- Proven track record of developing successful marketing strategies and campaigns, with strong digital marketing skills and Account-Based Marketing (ABM) experience.
- Strong analytical skills and ability to leverage data for decision-making.
- Excellent interpersonal skills, with the ability to work collaboratively across teams and divisions.
- Exceptional leadership and communication skills.
- Proficiency with marketing tools including SFDC, Pardot, DemandBase, or similar marketing automation platforms.
Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.
Ready to make an impact?
Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.
Skills Required
- Bachelor's degree
- 8+ years of experience in marketing
- Experience in industrial or infrastructure B2B environments
- Knowledge of the electrification industry
- Proven success developing marketing strategies and campaigns
- Strong digital marketing skills
- Account-Based Marketing experience
- Strong analytical skills and ability to use data for decision-making
- Excellent interpersonal and cross-functional collaboration skills
- Exceptional leadership and communication skills
- Proficiency with SFDC, Pardot, DemandBase, or similar marketing automation platforms
ABB Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about ABB and has not been reviewed or approved by ABB.
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Healthcare Strength — Healthcare coverage is described as comprehensive, with medical, dental, vision, mental health support, and disability and life insurance included. Immediate eligibility in some roles reinforces the sense of dependable core coverage.
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Leave & Time Off Breadth — Time-off offerings are described as broad, including paid holidays, sick days, volunteer time, sabbaticals, and, in some cases, 25 days of PTO. Flexible scheduling and remote-work options add to perceived time-off and flexibility value.
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Retirement Support — Retirement benefits are positioned as robust, including a 401(k) with company contributions or matching and, in some cases, profit sharing or pension savings. Stock purchase/share acquisition programs complement longer-term savings options.
ABB Insights
What We Do
ABB is a leading global technology company that energizes the transformation of society and industry to achieve a more productive, sustainable future. By connecting software to its electrification, robotics, automation and motion portfolio, ABB pushes the boundaries of technology to drive performance to new levels. With a history of excellence stretching back more than 130 years, ABB’s success is driven by about 110,000 talented employees in over 100 countries. www.abb.com
