Openbank is looking for a Global SCF Cross-Sell Marketing Lead to join the new Global Marketing Strategy & Planning team.
Openbank is building a new Global Marketing Strategy & Planning team to strengthen how marketing capabilities are developed and scaled across markets.
As Global SCF Cross-Sell Marketing Lead, you will lead the marketing workstream connecting Santander Consumer Finance’s European ecosystem, B2B partner relationships and Openbank.
This is a senior, hands-on individual contributor role focused on identifying high-value cross-sell opportunities, designing activation models, launching pilots and turning successful approaches into reusable playbooks that can scale across markets.
Mission
Build and lead the marketing workstream that unlocks cross-sell opportunities between Santander Consumer Finance and Openbank, while converting B2B partner ecosystems into scalable B2B-to-consumer acquisition and engagement opportunities.
Key Responsibilities
- Map SCF and Openbank customer pools, partner ecosystems, journeys, marketing activity and commercial opportunities across priority European markets.
- Identify and prioritize the most attractive cross-sell and B2B-to-consumer opportunities based on customer value, commercial potential, feasibility and speed to impact.
- Design propositions, audience strategies, journeys and activation models connecting SCF customers and partner ecosystems with relevant Openbank products and experiences.
- Build and manage a roadmap of pilots, including hypotheses, success metrics and scale criteria.
- Develop business cases covering revenue potential, acquisition efficiency, customer value and implementation considerations.
- Create reusable playbooks, activation models and templates that can be adopted across markets.
- Track performance, synthesize learning and recommend which models should be scaled, adapted or stopped.
- Work closely with Marketing, Product, Sales, Data, Technology, Legal, Compliance and Risk teams across markets.
WHAT YOU’LL BRING
Our people are our greatest strength. Every individual contributes unique perspectives that make us stronger as a team and as an organization. We’re enabling teams to go beyond by valuing who they are and empowering what they bring.
The following requirements represent the knowledge, skills, and abilities essential for success in this role. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Professional Experience
- Significant experience in marketing, growth, partnerships, commercial strategy, lifecycle or cross-sell roles.
- Proven experience designing B2B2C, ecosystem, partnership or cross-sell initiatives across multiple markets or business units.
- Strong commercial and analytical judgement, with the ability to turn opportunities into clear business cases and testable pilots.
- Good understanding of acquisition, CRM, customer journeys, segmentation and cross-sell activation.
- Strong stakeholder management and communication skills in complex, international environments.
- A hands-on approach, with the ability to personally create analyses, plans, briefs and recommendations.
What We Offer
- A high-impact global role shaping new customer growth opportunities across Openbank and Santander Consumer Finance.
- The opportunity to build scalable cross-sell models from the ground up.
- Broad international exposure across marketing, product, commercial, data and technology teams.
- Significant ownership within a senior, hands-on individual contributor role.
We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify, and build.
The personal data you provide as well as any data generated during the selection process are confidential and will be processed by Open Bank, S.A. with registered office at Avenida de Cantabria, n/n, 28660 Boadilla del Monte (Madrid), for the sole purpose of managing your participation in the selection processes and, where appropriate, to formalise your recruitment.
For further information about your rights and data protection, please read the Openbank Privacy Policy applicable to this type of data processing here.
Skills Required
- Significant experience in marketing, growth, partnerships, commercial strategy, lifecycle, or cross-sell roles.
- Proven experience designing B2B2C, ecosystem, partnership, or cross-sell initiatives across multiple markets or business units.
- Strong commercial and analytical judgment, including the ability to develop business cases and testable pilots.
- Good understanding of acquisition, CRM, customer journeys, segmentation, and cross-sell activation.
- Strong stakeholder management and communication skills in complex international environments.
- Hands-on ability to create analyses, plans, briefs, and recommendations.
Santander Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Santander and has not been reviewed or approved by Santander.
-
Retirement Support — A dollar‑for‑dollar 401(k) match up to 6% of eligible pay and immediate vesting are highlighted as core strengths, supporting long‑term savings. This is reinforced by company‑paid disability and life/AD&D coverage that bolster financial security.
-
Leave & Time Off Breadth — Paid time off typically ranges from 18–30 days in the U.S. with 11 paid holidays, plus dedicated volunteer and development time; the UK features a minimum of 25 days with buy/sell options. Some roles also use self‑managed PTO, offering additional flexibility depending on team norms.
-
Parental & Family Support — U.S. parental benefits include 8 weeks paid for all parents and a total of 16 weeks paid for birth mothers, with flexibility for reduced hours around childbirth. Caregiver leave and dependent‑care programs add further family support.
Santander Insights
What We Do
Banco Santander (SAN SM, STD US, BNC LN) is a leading commercial bank, founded in 1857 and headquartered in Spain and one of the largest banks in the world by market capitalization. The group’s activities are consolidated into five global businesses: Retail & Commercial Banking, Digital Consumer Bank, Corporate & Investment Banking (CIB), Wealth Management & Insurance and Payments (PagoNxt and Cards). This operating model allows the bank to better leverage its unique combination of global scale and local leadership. Santander aims to be the best open financial services platform providing services to individuals, SMEs, corporates, financial institutions and governments. The bank’s purpose is to help people and businesses prosper in a simple, personal and fair way. Santander is building a more responsible bank and has made a number of commitments to support this objective, including raising €220 billion in green financing between 2019 and 2030. In the first quarter of 2024, Banco Santander had €1.3 trillion in total funds, 166 million customers, 8,400 branches and 211,000 employees.
