VP Global Sales, Digital Flexo

An exceptional VP Global Sales is sought by a successful technology business that is part of a larger, market-leading organisation that touches 90% of the world’s retail packaging and is undergoing extensive transformation and growth. This will suit a VP Sales with an enviable track record in B2B hardware/software companies (optimally, including Flexo plate-making machine or related packaging experience).
 

Esko, a Veralto company (NYSE: VLTO), provides a broad range of innovative, best-in-class software, hardware and services to clients around the world, enabling them to produce the best packaging for billions of consumers.
Esko’s Digital Flexo business manufactures and sells high-quality capital equipment that combines laser imaging technology and advanced software to produce flexographic printing plates for packaging manufacturers and printers. The direct sales group of 40 associates across Europe, NA/LA, MEA, APAC & Japan is responsible for 60% of global sales, with the remainder covered by key longstanding partners and distributors.
 

Reporting to the VP/GM, Digital Flexo, the VP Sales is based remotely in Europe with approximately 75% global travel (3 weeks each month) and is responsible for establishing and coordinating all sales strategies, plans, programs and functions. This critical role will be responsible for building the global market position with oversight of key Business Development functions including go-to-market strategy, channel partnerships, sales, pricing and roadmap.
 

The highly visible position has arisen due to internal promotion, and the jobholder will join at a pivotal moment: the profitable, growing business is actively developing a connected, intelligent ecosystem of integrated hardware, software and cloud-based services leveraging IoT and AI. There is also a strong strategic focus on user-centric serviceability and go to market transformation.
 

We won’t pretend this role is straightforward. You’ll be operating in a fast-paced, high-performance and rapidly evolving environment, navigating complexity and sometimes ambiguity. But if you’re the kind of VP Sales who finds that energising, we’d genuinely like to meet you.
 

Key Responsibilities
 

• Set ambitious yet achievable sales targets and objectives for the regions and sales
• Develop and implement sales strategies that align with the company's overall business goals and objectives
• Build, lead and manage a high performing sales team, including hiring, training, and motivating sales executives
• Analyze sales/CRM data and trends to identify opportunities for growth and improvement
• Build and maintain strong relationships with key clients and channel partners to drive business growth
• Become a thought leader in industry forums in latest trends & technologies and provides guidance and problem solving assistance to Clients and Company CTO in new product development initiatives
• Create and manage the sales budget and forecasting future sales trends.
• Collaborate with other departments, such as Global Accounts, Enfocus, marketing and product management, to ensure that the sales team has the resources and support needed to achieve its goals.
• Build a culture of success in terms of long-term thinking and value delivery to customers
   

• Experience: Minimum of 10 + years of experience in B2B enterprise CAPEX sales in Advanced Hardware/Software businesses and a consistent track record of success
• Sales Expertise: Selling ecosystem technology solutions to enterprise and mid-market customers with a consultative & value-based selling approach (strong hardware exposure is mandatory but must also include some software)
• Leadership: Must be a strong leader who has inspired, motivated, and guided geographically dispersed sales teams towards achieving goals, and establishing credibility with customers

• Strategic thinking: Must be able to think strategically and develop sales strategies that align with the company’s overall business goals, considering resource constraints
• Communication skills: Must have excellent written and verbal communication skills (including fluent English) to effectively convey information and ideas to the sales team, clients, and stakeholders. Skilled at negotiating deals and closing sales
• Problem-solving skills: Must have strong problem-solving skills to identify and address challenges and opportunities in the sales process and help customers solve their business and operational problems
• Adaptability: Comfortable in a fast-paced environment and able to adapt quickly to changing market conditions and customer needs, pivoting sales strategies as needed
• Relationship-building skills: Must be able to build and maintain strong relationships with clients, channel partners and key stakeholders across all levels of the organization
• Analytical skills: Must be able to analyze sales data and trends to identify opportunities for growth and improvement
• Knowledge of market and technology: Must be experienced in Packaging trends, and eager to learn about estimation, planning and Artificial Intelligence
• Automation & Scalability: Experience using leading CRM Platforms to track, automate and report sales management processes and report performance metrics
• Travel: Flexibility to travel up to 75% to visit customers, partners and/or prospects, mainly in North America and Europe (3 weeks each month)

Founded in Belgium in 2002 and headquartered in Ghent, Esko has grown to become an international, award-winning provider of an extensive portfolio of trusted technology solutions to over 25,000 customers in the packaging, labels and display industries - helping businesses across 140 countries streamline workflows, enhance collaboration, and accelerate time-to-market in an increasingly digital and competitive environment.
 

Esko’s portfolio includes end-to-end software platforms for packaging design, prepress, and workflow automation, complemented by hardware solutions that ensure quality and consistency. These offerings empower customers to reduce complexity, improve operational efficiency, and deliver packaging that meets the highest standards of quality and compliance.
 

The company is undergoing significant growth and transformation, with active M&A, rapid adoption of AI, and the transition from on-premise software licensing to cloud-based SaaS. With a highly skilled workforce of over 1,600 associates worldwide that are united by a shared mission, Esko offers the resources and ambition of a global enterprise alongside the focus and impact of a specialist technology business.
 

As part of Veralto — a publicly listed, $5.5B annual sales revenue global enterprise that was spun out of Danaher Corporation in 2023 and today comprises 14 technology companies and over 17,000 associates — Esko benefits from access to strategic resources, global reach, a strong foundation of process discipline, and investment capacity, while maintaining the agility and focus required to deliver cutting-edge solutions for the packaging industry.

At Veralto, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve.  Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
 

Unsolicited Assistance

We do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at any of the Veralto companies, in any form without a valid, signed search agreement in place for the specific position, approved by Talent Acquisition, will be deemed the sole property of Veralto and its companies. No fee will be paid in the event the candidate is hired by Veralto and its companies because of the unsolicited referral.