The Role
Lead Salesforce-focused business analysis for global Sales & Marketing: gather requirements, design and configure Lead-to-Cash processes, manage Salesforce data models, support integrations with ERP and ETL tools, develop Snowflake-backed reports and Power BI dashboards, lead testing and user enablement, and identify AI/LLM opportunities to automate and improve processes.
Summary Generated by Built In
Global Sales & Marketing Business Analyst (Belfast, NI)
Job Summary
Wolfspeed is seeking a Global Sales & Marketing Business Analyst with strong Salesforce expertise to support and enhance business processes across our Global Sales & Marketing organization. This role focuses on delivering scalable, high-quality solutions that simplify complex semiconductor workflows and drive business growth.
You will partner with cross-functional teams to gather and translate requirements into effective system capabilities, while supporting integrations, testing, and continuous improvement across enterprise applications.
What can Wolfspeed do for you?
- Offer a high-visibility role supporting enterprise digital transformation initiatives
- Provide opportunities to grow as a subject matter expert in semiconductor Sales & Marketing business processes
- Enable career development in a fast-paced, innovative environment
- Give exposure to global teams and large-scale business systems
What can you do for Wolfspeed?
- Lead business analysis activities across Salesforce, including requirements gathering, solution design, testing, and support
- Partner with Sales, Marketing, Finance, and Business Units to deliver scalable solutions
- Design and optimize key Lead to Cash Business processes such as:
- Account. Opportunity, and design registration management
- Channel data and distribution management
- Sample orders, pricing management, and quotations
- POS and channel inventory reconciliation
- Manage all Salesforce data models and business process lifecycles
- Configure workflows, approvals, and automation to support sales execution and pipeline management
- Support integrations between Salesforce, ERP, and related enterprise systems
- Develop reports and dashboards to support decision-making and business visibility
- Lead testing efforts (UAT, regression, end-to-end) to ensure quality delivery
- Identify opportunities to improve processes through automation and emerging technologies
- Identify and support opportunities to leverage AI and internally developed LLM capabilities to enhance Sales & Marketing processes
- Contribute to use cases such as:
- Supporting sales teams with AI-assisted insights (e.g., pipeline trends, account summaries)
- Streamlining documentation, knowledge access, and user support through AI-enabled tools
- Collaborate with data, analytics, and engineering teams to incorporate AI-driven enhancements into existing workflows and systems
- Assist in driving adoption of AI-enabled tools by supporting user enablement, training, and feedback loops
- Ensure AI capabilities are implemented in a way that aligns with business needs, data governance, and usability standards
- Provide training and ongoing support to business users
Skills and Certifications
- Bachelor’s degree in Computer Science, Information Systems, Business, or related field
- 5+ years of hands-on experience with Salesforce in enterprise environments (Sales, Service, Marketing, and Community Clouds along with related capabilities)
- Strong experience in designing and supporting end-to-end Salesforce processes, including:
- Lead management, opportunity lifecycle, and pipeline management
- Sales operations, forecasting, account management, and customer engagement processes
- Pricing and channel management
- Proven ability to configure and optimize Salesforce capabilities, including:
- Workflow rules, approval processes, and automation (Flow, Process Builder or equivalent)
- Custom objects, fields, page layouts, and security models (roles, profiles, permission sets)
- Reports and dashboards for operational and executive-level insights
- Experience working with Salesforce data models and managing data quality, governance, and sales lifecycle business processes
- Hands-on experience supporting or collaborating on:
- Integrations using REST/SOAP APIs, web services, and middleware platforms
- Data migration and transformation using ETL tools (e.g., FiveTran, Informatica, or equivalent)
- Strong understanding of Salesforce platform best practices, including scalability, security, and performance optimization
- Experience working in environments with multiple integrated systems (e.g., ERP, analytics platforms, or collaboration tools)
- Experience working with Snowflake for cloud data warehousing, data modeling, and supporting analytical workloads
- Experience with Power BI (or similar BI tools) for building dashboards, visualizations, and business reporting to drive insights and decision-making
Technical & Delivery Skills
- 8+ years of IT experience in business systems, analysis, or solution delivery
- Proficiency with relational databases and SOQL for data analysis and troubleshooting
- Experience with integrations, APIs, and enterprise data flows
- Strong understanding of SDLC methodologies (Agile, Scrum, Waterfall)
- Proven experience in testing methodologies (unit, SIT, UAT, regression, A/B testing)
- Strong problem-solving skills with high attention to detail
Skills Required
- Bachelor's degree in Computer Science, Information Systems, Business, or related field
- 8+ years IT experience in business systems, analysis, or solution delivery
- 5+ years hands-on Salesforce experience (Sales, Service, Marketing, Community Clouds)
- Design and support end-to-end Salesforce processes (lead management, opportunity lifecycle, pipeline management)
- Salesforce configuration skills: workflow rules, approval processes, Flow/Process Builder, custom objects, page layouts, security models
- Proficiency with relational databases and SOQL for data analysis and troubleshooting
- Experience with integrations using REST/SOAP APIs, web services, and middleware platforms
- Data migration and transformation experience using ETL tools (e.g., FiveTran, Informatica)
- Experience with Snowflake for cloud data warehousing, data modeling, and analytics workloads
- Experience with Power BI or similar BI tools for dashboards and business reporting
- Experience working with multiple integrated systems (ERP, analytics platforms, collaboration tools)
- Strong understanding of SDLC methodologies (Agile, Scrum, Waterfall) and testing methodologies (UAT, regression, SIT)
- Experience managing data quality, governance, and sales lifecycle business processes
- Familiarity with AI and LLM opportunities to enhance Sales & Marketing processes
Cree Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Cree and has not been reviewed or approved by Cree.
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Fair & Transparent Compensation — Pay is often described as fair or decent in technician and operator roles. Compensation in some project management and security supervision roles is characterized as good.
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Healthcare Strength — Benefits include medical, dental, and vision coverage with HSA, FSA, and HRA options, plus EAP support. Wellness resources are highlighted alongside core health plans.
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Parental & Family Support — The package includes six weeks of paid parental leave and adoption assistance. Leave applies to new birth, adoption, and foster placement.
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The Company
What We Do
Cree | Wolfspeed is the global leader in silicon carbide technology and production, leading the worldwide transition from silicon to silicon carbide. Our product portfolio provides disruptive technology solutions that support a more efficient, sustainable future including electric vehicles, fast charging, 5G, power supplies, renewable energy and storage, as well as aerospace and defense. Our people are dedicated to driving a significant shift in the technology sector and creating a global semiconductor powerhouse. For additional product and Company information, visit www.cree.com.
