Global Recruitment Marketing Manager

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Global Recruitment Marketing Manager

Overview:
As a Recruitment Marketing Manager, you’ll play a critical role in shaping how Mastercard shows up to candidates globally — helping us attract and engage world-class talent through compelling storytelling, targeted content, and an always-on, candidate-first approach.
We're looking for a creative and strategic thinker who is equally passionate about data-driven marketing and authentic brand storytelling. If you're energized by the opportunity to elevate a global employer brand and bring our Employee Value Proposition (EVP) to life across channels — this role is for you.
Please note: You will be working in a highly-matrixed environment, however you will not manage a team.
Role:
Branding & Content Creation
• Craft clear, compelling recruiter enablement materials (e.g., sell sheets, talking points) to highlight the value of specific teams, roles, or locations.
• Create and manage content for LinkedIn and Instagram, focused on storytelling that connects our culture, purpose, and EVP with top-tier talent globally.
• Write and design content for monthly talent community campaigns (email + SMS), using segmentation strategies to drive engagement and conversion.
• Customize and refresh event materials and presentation decks to align with the audience and goals of each event.
• Collaborate with our employer branding team to recommend and develop Instagram content aligned to broader brand narratives.
• Own the Careers Blog editorial calendar — writing and editing monthly posts that bring employee stories and company milestones to life.
• Co-lead our video content strategy, including publishing new video content quarterly on our career site to support pipeline growth.
Career Site & SEO Strategy
• Lead content strategy for the Mastercard Careers site, including developing and optimizing landing pages to support key hiring priorities.
• Drive continuous improvement of our search engine visibility (SEO) across job families and locations through:
o Keyword research and content planning
o On-page optimization
o Technical SEO coordination
o Internal linking and backlink strategy
o Analytics and performance reporting
All About You:
• A skilled marketer and storyteller with 5+ years in recruitment marketing, employer branding, marketing, or digital content strategy.
• Strong writing, editing, and visual communication skills — able to tailor messaging for diverse audiences and platforms.
• Proficient in managing websites or CMS platforms, and familiar with SEO principles and performance metrics.
• Experience using marketing and CRM tools a plus (Canva, PhenomPeople, MailChimp, Hubspot, Hootsuite, Adobe, etc.).
• Confident working cross-functionally — partnering with brand, talent acquisition, and creative teams globally.
• Naturally curious, self-motivated, and energized by both creativity and measurable outcomes.
Salary range:
$114,000-182,000

Mastercard is a merit-based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. We hire the most qualified candidate for the role. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact [email protected] and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard’s security policies and practices;

• Ensure the confidentiality and integrity of the information being accessed;

• Report any suspected information security violation or breach, and

• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.

In line with Mastercard’s total compensation philosophy and assuming that the job will be performed in the US, the successful candidate will be offered a competitive base salary based on location, experience and other qualifications for the role and may be eligible for an annual bonus or commissions depending on the role. Mastercard benefits for full time (and certain part time) employees generally include: insurance (including medical, prescription drug, dental, vision, disability, life insurance), flexible spending account and health savings account, paid leaves (including 16 weeks new parent leave, up to 20 paid days bereavement leave), 10 annual paid sick days, 10 or more annual paid vacation days based on level, 5 personal days, 10 annual paid U.S. observed holidays, 401k with a best-in-class company match, deferred compensation for eligible roles, fitness reimbursement or on-site fitness facilities, eligibility for tuition reimbursement, gender-inclusive benefits and many more.

Pay Ranges