MiQ is not your average programmatic media partner. We are experts in data science, analytics and omnichannel programmatic trading with a focus on quality and performance. We are seeking a motivated, dynamic Global Product Marketing Manager to support our growing global team.
Reporting to the Senior Global Product Marketing Manager, Platform & Tech, you will work closely with Account Management, Product, Tech, Sales, Data Science and Marketing to drive and enable global hands-on-keyboard adoption of our technology platform with our clients. You will have the opportunity to make a significant impact on how we communicate the value of our technology to customers, ensure client adoption and success using the platform, and roll out a regular cadence of exciting features to drive client retention.
If you are an organised self-starter who has experience using your empathy with marketers to drive adoption of technology and service, we want to hear from you.
WHAT YOU’LL BE DOING:
As part of the global product marketing team, your main responsibility will be to support commercialisation efforts aimed at retaining and growing our current customer accounts by increasing client adoption of the MiQ Sigma platform. You’ll achieve this through:
- Ensuring platform ease-of-use: Developing and owning the process to ensure all in-platform communications are customer-friendly, on-brand and in support of retention and growth strategies - including service notification, help articles and tool tips.
- Frictionless customer onboarding: Developing and owning the customer onboarding process to MiQ Sigma, including collateral development and training assets.
- Increasing adoption and stickiness: Working with global commercial leads, developing and driving adoption of a global customer partnership program aligned to our platform tiers to nurture retention, growth and partnership value, including QBR frameworks, joint marketing initiatives (such as case studies, awards, PR), priority beta programs, feedback roundtables etc.
- Feature go-to-market: Owning the launch and refinement of features aimed at retaining and growing current customers.
Internal awareness and understanding: Ensuring all internal comms about MiQ Sigma platform releases are seen by the right audiences, easy to understand and tied back to commercial strategy.
YOUR DESIRED QUALIFICATIONS:
- 3+ years experience in a Product Marketing role
- Experience in a technology, ad tech, martech or SaaS business
- Understanding of the advertising ecosystem
- Experience in clear, customer centric product copywriting
- A record of increasing levels of responsibility and achievement
- Experience working in a very fast, dynamic environment and across global regions
YOUR CORE COMPETENCIES
PROJECT MANAGEMENT:
- Highly organized and can demonstrate ability to plan and execute complex projects with multiple objectives, stakeholders and deliverables
- Proactive in following team processes with attention to detail
ANALYSING:
- Ability to correctly interpret qualitative and quantitative data and extract key relevant themes.
- Aptitude for building a deep understanding and empathy for internal and external audiences.
- Proactively seeks to understand and is comfortable with the highly technical detail of MiQ’s products.
PRODUCT STORYTELLING:
- Creates compelling product storytelling, positioning and messaging based on a clear understanding of MiQ’s market, products and clients needs
- Commercially minded, with an ability to build attractive packaging
COLLABORATION:
- Builds strong positive stakeholder relationships in order to reach objectives
- Understands cultural differences in communication and adapts approach to stakeholders accordingly.
- Proactively open and transparent on work priorities and progress with all stakeholders
- Approaches change and the need for agility with a positive attitude.
COMMUNICATION:
- Can speak clearly and empathetically to a given audience
- Adept at making complex product information easy to understand
- Flawless command of the English language; written communication is always compelling, mistake free and in MiQ’s Tone of Voice.
- Creates a range of suitable content outputs that showcase a detail-orientated approach, an eye for design, and are always within MiQ’s brand guidelines
BENEFITS:
Every region and office has specific perks and benefits, but every person joining MiQ can expect:
- A hybrid work environment
- New hire orientation with job specific onboarding and training
- Internal and global mobility opportunities
- Competitive healthcare benefits
- Bonus and performance incentives
- Generous annual PTO, paid parental leave, with two additional paid days to acknowledge holidays, cultural events, or inclusion initiatives
- Employee resource groups designed to connect people across all MiQ regions, drive action, and support our communities
- Early finishes on Fridays
Top Skills
What We Do
We’re MiQ, a programmatic media partner for marketers and agencies. Our better connected approach to programmatic advertising means we can connect data, discover insights and activate them in high-performance campaigns to deliver real business outcomes for our clients in an increasingly divided world.
Making the most of your data is complex. You need to connect all your first party data, enhance it with the right second and third party data, analyse it with data science technology and resources, then use the insights you gather to build creatives with the right messages and target them to the right audiences with expert programmatic trading.
We connect the right people, industry partnerships, and technology in a complete programmatic stack so we can solve your precise business challenges by maximising the value of your data.
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