Global Product Marketing Lead

Posted 5 Days Ago
Be an Early Applicant
2 Locations
In-Office
249K-307K Annually
Expert/Leader
Automotive
The Role
Leads global product marketing strategy for Waymo’s autonomous ride-hailing products, including positioning, launches, market expansions, adoption, and growth. Partners with Product, Engineering, and Operations leadership to influence roadmaps and business priorities. Synthesizes consumer, brand, competitive, product, and business insights to guide market decisions. Builds and develops a high-performing global Product Marketing team and supports U.S. and international market health.
Summary Generated by Built In

Waymo is an autonomous driving technology company with the mission to be the world's most trusted driver. Since its start as the Google Self-Driving Car Project in 2009, Waymo has focused on building the Waymo Driver—The World's Most Experienced Driver™—to improve access to mobility while saving thousands of lives now lost to traffic crashes. The Waymo Driver powers Waymo’s fully autonomous ride-hail service and can also be applied to a range of vehicle platforms and product use cases. The Waymo Driver has provided over ten million rider-only trips, enabled by its experience autonomously driving over 100 million miles on public roads and tens of billions in simulation across 15+ U.S. states.

On the Waymo Marketing team, you will help to connect people with the magic and impact of Waymo's autonomous driving technology. Our team has the unique opportunity to not only grow Waymo's brand from the ground up, but to also build societal acceptance for autonomous driving technology for the first time in history. We build thoughtful marketing strategy, positioning, messaging and creative assets to deliver messages that matter to our audience, communicated through anything from video content, to social media interactions, to immersive physical experiences. We also shape Waymo's go-to-market initiatives, helping to transform Waymo into a thriving business with a growing user base.

In this hybrid role, you will report to our Director, Product and Growth Marketing.

You will:

  • Set the vision, strategy, and priorities for Product Marketing, ensuring the customer and market perspective informs Waymo’s product strategy, go-to-market decisions, and rider experience.
  • Serve as a strategic partner to Product, Engineering, and Operations leadership, influencing roadmaps, business priorities, and key decisions while driving alignment across teams.
  • Develop holistic marketing strategies for Waymo’s ride-hailing product and beyond, from positioning and launch through adoption and growth.
  • Lead product marketing for U.S. and international market launches, expansions, and ongoing market health, integrating consumer, brand, business, competitive, and product signals to identify opportunities and guide market priorities.
  • Build and develop a high-performing global Product Marketing team, fostering strong strategic thinking, execution, and collaboration to support Waymo’s rapid growth and evolving needs.

You have:

  • 15+ years of product marketing or related marketing experience within consumer technology, including significant experience leading Product Marketing teams and complex consumer products or services.
  • Proven ability to lead and develop high-performing Product Marketing teams, setting a clear vision and priorities while fostering strong strategic thinking, execution, and cross-functional collaboration.
  • Deep experience partnering with Product leadership and influencing product strategy and roadmaps, bringing customer, market, and business perspectives into product development and key decisions.
  • Experience leading U.S. and international market launches and expansions, with the ability to synthesize consumer, brand, competitive, product, and business insights to inform market priorities.
  • Exceptional strategic judgment and executive influence, with the ability to navigate complexity, develop clear recommendations, and align senior stakeholders across Product, Marketing, Operations, and other functions.

We prefer:

  • Experience at a ride-hailing, marketplace, or app-based B2C company.
  • Concrete marketing experience driving the adoption of emerging technologies or new consumer behaviors, particularly where building understanding and trust is critical.
  • Track record across both established and early-stage products or markets.
  • Ability to balance long-term strategic thinking with near-term execution as business and product needs evolve.

Travel: 

  • Occasional travel to markets for research, and some travel for offsite meetings, approximately 10% of the time.

The expected base salary range for this full-time position across US locations is listed below. Actual starting pay will be based on job-related factors, including exact work location, experience, relevant training and education, and skill level. Your recruiter can share more about the specific salary range for the role location or, if the role can be performed remote, the specific salary range for your preferred location, during the hiring process. 

Waymo employees are also eligible to participate in Waymo’s discretionary annual bonus program, equity incentive plan, and generous Company benefits program, subject to eligibility requirements. 

Salary Range
$249,000$307,000 USD

Skills Required

  • 15+ years of product marketing or related marketing experience within consumer technology
  • Significant experience leading Product Marketing teams and complex consumer products or services
  • Experience leading and developing high-performing Product Marketing teams
  • Experience partnering with Product leadership and influencing product strategy and roadmaps
  • Experience leading U.S. and international market launches and expansions
  • Exceptional strategic judgment and executive influence
  • Experience at a ride-hailing, marketplace, or app-based B2C company
  • Marketing experience driving adoption of emerging technologies or new consumer behaviors
  • Track record across established and early-stage products or markets
  • Ability to balance long-term strategic thinking with near-term execution

Waymo Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Waymo and has not been reviewed or approved by Waymo.

  • Fair & Transparent Compensation Pay is considered strong for full‑time technical roles, aligning with top‑tier AV/Big Tech benchmarks. Employer materials also emphasize competitive pay with eligibility for bonuses and equity as part of total rewards.
  • Healthcare Strength Coverage spans medical, dental, vision, mental‑health resources, onsite wellness centers, and counseling, with specialized programs such as menopause and transgender medical advocacy. Dependents are included, indicating depth across core health needs.
  • Parental & Family Support Offerings include fertility and family‑forming assistance, parental and baby‑bonding leave, caregiver and elder‑care support, and backup childcare. These programs are positioned to support families through multiple life stages.

Waymo Insights

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The Company
HQ: Mountain View, CA
2,359 Employees
Year Founded: 2009

What We Do

Waymo is an autonomous driving technology company with a mission to make it safe and easy for people and things to move around. With the Waymo Driver, we can improve the world’s mobility while saving thousands of lives. Waymo reaches out to candidates from official channels only (e.g. directly from @waymo.com email addresses, or through our recruiters or sourcers who are noted as such on LinkedIn). We do not contact candidates about career opportunities through instant messaging apps like Telegram, email addresses from domains other than waymo.com (such as Gmail addresses), direct messages on Twitter, Facebook, and Instagram, or text messages. Visit waymo.com to check out our official job listings.

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