Global Product Manager, Marketing Services

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Global Product Manager, Marketing Services

Company Overview:
Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships, and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.
Marketing Services:
Marketing Services grows business for our clients by acquiring new customers and increasing engagement with existing customers.
Marketing Services' agile performance marketing expertise, data and technology advantage, internal marketing capabilities, global network of preferred partners, integration of Mastercard brand assets, and global scope makes us a partner of choice for over six thousand marketing initiatives across 1,000+clients every year.
Marketing Services is also a strategic force multiplier, helping to accelerate adoption of new Mastercard products and services, and drive incremental growth in our core business.
Role Responsibilities:
As the Manager, Global Product Management, you will oversee strategic opportunity areas within the team, aimed at driving full value potential from our Core business and internal partnerships, including
- You will work closely with the Integrated Marketing & Communications (IMC) to design and commercialize engagements that leverage our brand and sponsorship assets. You will design Marketing Services solutions to improve client adoption, consumer awareness & redemption, and overall impact to core KPIs.
- You will work with the Core consumer product teams to support the launch and growth of core product propositions across debit and credit. This involves collaborating closely with various stakeholders to drive optimal performance of these products, leveraging the best fitting Marketing Services capabilities and solutions.
- Additionaly, you will work with our Global Portfolio Optimization team to further strengthen Marketing Services support to our core business KPIs (i.e., spend active, card-on-file active and XB active), partnering with our regional product owners to secure a strong value proposition, smooth implementations, collection of pertinent feedback from key stakeholders, monitoring of relevant contributions and fueling of the Marketing Services product roadmap.
Qualifications:
- A bachelor’s degree in marketing, Business Administration, or a related field is required, with an MBA or advanced degree preferred.
- Deep expertise in digital marketing and proficiency in utilizing various digital tools and platforms such as Google Analytics, SEO, SEM, and social media advertising.
- Proven track record of executing successful marketing campaigns that drive customer engagement and conversion rates.
- Advanced knowledge of consumer behavior analytics and the ability to apply insights to refine and personalize marketing strategies.
- Experience in developing and implementing comprehensive go-to-market plans for new product launches.
- Ability to manage and optimize marketing budgets effectively to maximize ROI.
- Excellent communication and interpersonal skills for leading cross-functional teams and collaborating with stakeholders.
- Ability to think creatively, develop innovative marketing solutions, focus on measurable results, and drive revenue growth.

Mastercard is a merit-based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. We hire the most qualified candidate for the role. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact [email protected] and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard’s security policies and practices;

• Ensure the confidentiality and integrity of the information being accessed;

• Report any suspected information security violation or breach, and

• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.

In line with Mastercard’s total compensation philosophy and assuming that the job will be performed in the US, the successful candidate will be offered a competitive base salary based on location, experience and other qualifications for the role and may be eligible for an annual bonus or commissions depending on the role. Mastercard benefits for full time (and certain part time) employees generally include: insurance (including medical, prescription drug, dental, vision, disability, life insurance), flexible spending account and health savings account, paid leaves (including 16 weeks new parent leave, up to 20 paid days bereavement leave), 10 annual paid sick days, 10 or more annual paid vacation days based on level, 5 personal days, 10 annual paid U.S. observed holidays, 401k with a best-in-class company match, deferred compensation for eligible roles, fitness reimbursement or on-site fitness facilities, eligibility for tuition reimbursement, gender-inclusive benefits and many more.

Pay Ranges

Purchase, New York: $137,000 - $218,000 USD