At FMC, our employees are guided by our purpose: Innovation for Agriculture, Solutions for the Planet. We provide farmers innovative solutions that increase the productivity and resilience of their land. From our industry-leading pipeline to novel biologicals and precision technologies, we are passionate about the power of science to solve agriculture’s biggest challenges.
For more than a century, FMC has successfully delivered some of the of the industry's most advanced, innovative solutions that protect farmers’ crops from destructive pests and disease, while also protecting the environment. We are committed to fulfilling our mission of discovering new herbicide, insecticide and fungicide active ingredients, product formulations and pioneering technologies that are consistently better for the planet.
Summary
The Global Product Manager is responsible for driving the global marketing strategy, positioning, and lifecycle execution of a key crop protection product or platform. This role ensures consistent global messaging, supports regional adoption, and delivers competitive, market-backed plans that maximize product value. The Global Product Manager partners closely with the Global Asset Leader, regional marketing teams, technical experts, and R&D to ensure the portfolio meets customer needs and achieves commercial targets across all markets.
Location: Geneva
Main Responsibilities
Translate global asset strategy into product-level plans with clear positioning, messaging, and value propositions, supported by consistent global brand guidelines and customer narratives
Conduct segmentation to prioritize markets, crops, and customer types, and optimize positioning, pricing, and SKU strategy across regions
Manage the full product lifecycle (launches, label expansions, upgrades, transitions) and support scenario planning and long‑term roadmap decisions
Analyze market trends, grower behavior, competition, and regulatory changes; build market intelligence to guide strategy and identify risks/opportunities with mitigation plans
Collaborate cross-functionally (regional marketing, R&D, regulatory, supply chain, technical) to align priorities and ensure global strategies translate into effective local execution
Develop and lead global go-to-market plans, including launch toolkits, messaging platforms, campaigns, and digital assets for regional deployment
Create customer-facing materials (technical content, value tools, product stories, presentations) aligned with sustainability, stewardship, and integrated solutions
Support forecasting with demand assumptions, pricing guidance, and adoption expectations
Track performance (volume, pricing, market share) and own product P&L; monitor KPIs on brand equity, adoption, and customer feedback, delivering actionable insights
Support governance and strategy by contributing to portfolio reviews, investment proposals, executive presentations, and representing the product in global forums
Mandatory Requirements
Bachelor’s degree in Agriculture, Agronomy, Biology, Marketing, or related field required; MBA or advanced degree preferred
5–10+ years of experience in crop protection, seeds, biologicals, or broader agribusiness
Background in marketing, product management, commercial excellence, technical support, or portfolio strategy
Global or multi-regional experience strongly preferred
Strong marketing and commercial acumen, balancing strategic planning with operational execution
Ability to translate technical product features into clear, market-relevant value propositions
Solid analytical capabilities, including market assessment and financial understanding
Experience in cross-functional project execution and managing complex, multi-stakeholder initiatives
Skills Required
- Bachelor's degree in Agriculture, Agronomy, Biology, Marketing, or related field required
- MBA or advanced degree preferred
- 5-10+ years of experience in crop protection, seeds, biologicals, or broader agribusiness
- Background in marketing, product management, commercial excellence, technical support, or portfolio strategy
- Global or multi-regional experience strongly preferred
- Strong marketing and commercial acumen
- Ability to translate technical product features into clear, market-relevant value propositions
- Solid analytical capabilities, including market assessment and financial understanding
- Experience in cross-functional project execution
What We Do
FMC Corporation is an US-based chemical manufacturing company producing solutions for the agricultural, textile, and healthcare industries. FMC Corporation is a global agricultural sciences company dedicated to helping growers produce food, feed, fiber and fuel for an expanding world population while adapting to a changing environment. FMC’s innovative crop protection solutions – including biologicals, crop nutrition, digital and precision agriculture – enable growers, crop advisers and turf and pest management professionals to address their toughest challenges economically without compromising safety or the environment. With approximately 6,400 employees at more than 100 sites worldwide, FMC is committed to discovering new herbicide, insecticide and fungicide active ingredients, product formulations and pioneering technologies that are consistently better for the planet. Visit fmc.com to learn more.
