What You'll Do
- Lead co-marketing initiatives with technology and agency partners, including webinars, content, events, and digital campaigns.
- Manage various Market Development Funds (MDFs) programs, maximizing MDF allocations received from our strategic global Tech Partners like AWS, Meta, Shopify, etc.
- Strengthen relationships with global partners, ensuring co-marketing activities and sponsorships are strategically planned and executed.
- Manage sponsorship programs for Insider’s flagship events like UPLIFT, collaborating closely with regional teams.
- Support regional teams in executing partner-focused marketing activities, such as workshops, training, and enablement programs.
- Track, measure, and optimize partner marketing performance, ensuring all initiatives drive revenue impact and align with business objectives.
Requirements and Skills
- 5+ years of experience in partner marketing, channel marketing, or related fields within a B2B SaaS or tech company.
- Proven ability to manage MDFs, drive co-marketing initiatives, and scale partner marketing programs globally.
- Strong understanding of B2B marketing strategies, including demand generation, content marketing, sponsorships, and events.
- Experience collaborating with technology and agency partners, ensuring joint value propositions and go-to-market alignment.
- Excellent project management skills with the ability to execute multiple global initiatives simultaneously.
- A data-driven mindset, using insights to optimize marketing initiatives and demonstrate revenue impact.
- Strong communication and stakeholder management skills, comfortable working in a fast-paced, global environment.
What We Do
Insider—one platform for individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with an AI intent engine and individualize customer experiences. Marketers use Insider’s platform to deliver experiences across channels like Web, App, Web Push, Email, SMS, and Messaging Apps (WhatsApp, Facebook Messenger, RCS).
Insider recently unlocked unicorn status and NASDAQ congratulated the company for becoming one of the few woman-founded, women-led B2B SaaS unicorns in the world. Insider was named as the #1 Leader in The Forrester Wave for Cross-Channel Campaign Management 2021 and Gartner Magic Quadrant for Personalization Engines 2021. The company has been named #1 Leader on G2’s Mobile Marketing Software and Personalization Grids with a 4.6/5 rating for 20 consecutive quarters. CrunchBase recently ranked Insider’s co-founder and CEO Hande Cilingir as one of the top women CEOs outside the US.
Many of the most prestigious Fortune 500 companies and top brands in retail, automotive, and travel use Insider to deliver AI-backed personalized experiences that exceed customer expectations. Insider is trusted by over 1,200 global businesses, including Singapore Airlines, Virgin, Toyota, New Balance, IKEA, GAP, L’Oreal, Samsung, Newsweek, MediaMarkt, Nissan, AVIS, Marks & Spencer, Allianz, Madeira Madeira, Santander, BBVA, Pizza Hut, Avon, and CNN.