Global Partner Marketing Manager

Want to build Partner Marketing rather than simply manage an existing program? At TOPdesk, you’ll build our global partner marketing program from the ground up and turn partner relationships into measurable growth channels.

Our channel partner program is still young, giving you the opportunity to shape the strategy, processes and co-marketing programs from the start. You’ll work closely with Partnerships, Field Marketing, Demand Generation and Sales.

What you’ll do

• Develop our global partner marketing strategy and build scalable structures, playbooks and co-marketing programs
• Plan and execute campaigns, webinars, events and content together with our partners
• Own the global partner marketing calendar and create toolkits that enable partners to run programs independently
• Manage partner relationships from a marketing perspective – from onboarding through ongoing activation
• Work with Field Marketing and Demand Generation to align partner programs with regional needs and pipeline goals
• Own partner-sourced and partner-influenced pipeline, KPIs and reporting, and optimise programs based on performance and ROI
• Partner with Rev Ops to ensure clean partner attribution in Salesforce and share relevant insights with Marketing, Partnerships and Sales

What you bring

• Experience in B2B partner or channel marketing, ideally within SaaS, software or a similar tech environment
• Experience building or scaling partner programs and an understanding of ecosystems such as resellers, technology, integration or referral partners
• A strategic and hands-on approach – you develop concepts and turn them into campaigns and programs.
• Confidence working with marketing data, pipeline, attribution and ROI
• Strong relationship management skills with external partners and internal stakeholders
• A builder’s mindset, initiative and enthusiasm for creating structure from the ground up
• Excellent English communication skills and confidence working in an international environment

Nice to have

• Experience with Salesforce, HubSpot or PRM platforms
• Experience with enterprise software, ITSM or a technical B2B environment
• International or multi-region partner marketing experience
• German language skills

Different job title today? You could also be a great fit if you currently work as a Channel Marketing Manager, Alliance Marketing Manager, or in Field or Demand Marketing with a strong partner focus.

What's in it for you 

• A strong focus on personal development — including, in the Netherlands, our “10 to Grow” programme: 10% of your time and budget for your own growth. 
• A hybrid working environment built on freedom, trust, and responsibility. 
• An open, informal, and supportive culture, with collaboration across national borders. 
• Excellent employment conditions. 

Want to apply? 

Does this sound like your next step? Apply with your CV and a short motivation letter via the application form. Tell us, with an example, how you gave both people and technical direction to a team — and what it shipped as a result.