The Role
Own global paid media performance and strategy across search, social, programmatic, and emerging channels. Manage significant budgets, optimize campaigns against MQL, pipeline, revenue, CPL, CAC, conversion, and ROAS targets, and develop testing roadmaps. Partner with regional marketing teams to connect acquisition to revenue, forecast performance, manage agency partners, and expand channel capabilities.
Summary Generated by Built In
Global Paid Manager (m/f/d)
Allplan is a global provider of BIM design software for the AEC industry. True to our “Design to Build” claim, we cover the entire process from the first concept to final detailed design for the construction site and for prefabrication. Allplan users create deliverables of the highest quality and level of detail thanks to lean workflows. Allplan offers powerful integrated cloud technology to support interdisciplinary collaboration on building and civil engineering projects. Around the world over 600 dedicated employees continue to write the Allplan success story. Headquartered in Munich, Germany, Allplan is part of the Nemetschek Group which is a pioneer for digital transformation in the construction sector.
- Own paid media performance against quarterly and annual OKRs, including MQLs, pipeline, revenue contribution, CPL/CAC, conversion rates, and ROAS.
- Develop and execute the global paid media strategy across search, social, programmatic, and emerging channels.
- Manage and optimize significant media budgets across regions, products, and audiences – shifting investment to the strongest-performing markets, campaigns, and channels.
- Build testing roadmaps across creative, messaging, audiences, offers, bidding strategies, and landing pages.
- Forecast performance, flag targets at risk early, and drive corrective actions.
- Partner with regional marketing teams to translate revenue targets into paid acquisition plans, and connect paid media to pipeline and revenue – not just clicks and leads.
- Manage agency partners against clear performance expectations and SLAs, and test new acquisition channels.
Your Channels
- Google Ads (Search focus) & Microsoft Ads
- LinkedIn, Meta, YouTube & Reddit
- Programmatic & Capterra
- AI advertising platforms (e.g., ChatGPT Ads) and other emerging channels
Requirements
- 4+ years of hands-on performance marketing / paid media experience, ideally in B2B SaaS or technology.
- Proven track record against ambitious acquisition, pipeline, revenue, or efficiency targets across multiple channels and markets.
- Strong Google Ads (especially Search) and LinkedIn expertise; experience with further paid channels is a plus.
- Solid understanding of attribution, conversion and UTM tracking, CRM/funnel reporting, and paid-media-to-pipeline measurement.
- Strong analytical skills to diagnose performance issues and act quickly; experience managing agencies and significant budgets.
- Native-level German and fluent business English (C1/C2); Spanish or other European languages are a plus.
What We Offer
- Hybrid working from our Munich office (two office days per week).
- A high-impact global role with direct influence on ALLPLAN’s growth, working with international marketing teams.
#Allplan
#LI-LS1
Skills Required
- 4+ years of hands-on performance marketing or paid media experience
- Experience ideally in B2B SaaS or technology
- Proven track record meeting acquisition, pipeline, revenue, or efficiency targets across multiple channels and markets
- Strong Google Ads, especially Search, and LinkedIn expertise
- Experience with additional paid channels
- Understanding of attribution, conversion tracking, UTM tracking, CRM/funnel reporting, and paid-media-to-pipeline measurement
- Strong analytical skills for diagnosing performance issues and taking corrective action
- Experience managing agencies and significant media budgets
- Native-level German
- Fluent business English at C1/C2 level
- Spanish or other European languages
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The Company
What We Do
Global design and BIM software leader serving 650,000+ professionals in the architecture, landscape and entertainment industries. Since 1985, we’ve been committed to helping designers capture inspiration and nurture innovation to bring their visions to life. Our software is a one-platform solution for designers to build data-rich, visual models without sacrificing the design process, while collaborating with on- and offsite teams throughout the project lifecycle. View employment opportunities on our jobs board: http://www.vectorworks.net/company/careers
