We are looking for a senior, globally-minded Organic Social Lead to own and orchestrate PayJoy’s organic social presence across all markets. This is a strategic, cross-market leadership role responsible for unifying brand voice, setting direction for local agencies, and turning organic social into a measurable driver of brand equity and demand.
The ideal candidate combines strong brand sensibility with a data-informed approach to impact, the ability to lead external agencies across multiple markets, and the autonomy to operate with a truly global scope. This is not a content-execution role; it is about orchestration, governance, and connecting organic social to business outcomes.
Responsibilities
Global Organic Social Strategy & Brand Leadership
Define and own the global organic social strategy, ensuring one consistent brand voice across all markets while allowing for local relevance.
Build the global content and channel framework that local teams and agencies operate within (playbooks, guidelines, calendars, approval flows).
Partner with the Brand Marketing Director to translate brand and business strategy into a distinctive organic social presence.
Stay ahead of platform and cultural trends, bringing best-in-class organic social practices into the organization.
Move the organization from fragmented, independent execution toward unified, centrally governed organic social.
Agency & Cross-functional Leadership
Lead and coordinate local social agencies across all markets, setting unified direction, standards, and ways of working.
Establish quality standards, review workflows, and feedback frameworks for organic social across markets.
Collaborate cross-functionally with Brand, Performance, Lifecycle, Content, and Commercial teams.
Manage relationships with external agencies and vendors, ensuring brand alignment and consistent execution.
Business Impact & Measurement
Lower CAC by building owned demand through a strong, coordinated organic presence that performance channels would otherwise have to pay for.
Generate qualified interest that can be redirected to retail/physical and D2C funnels where applicable per market.
Establish KPIs and reporting for organic social globally, demonstrating contribution to brand health and acquisition efficiency.
Qualifications
Bachelor's degree in Marketing, Communications, or a related field.
6+ years in organic/social media, with proven experience leading social strategy at a regional or global level (not single-market).
Demonstrated success managing external agencies and aligning multiple markets under one brand direction.
Experience connecting organic social to commercial outcomes (demand generation, funnel contribution, CAC efficiency).
Benefits
- Local benefits depending on the country of hire
- Company-funded health insurance for employee and immediate family Company-funded employee life and disability insurance
- Paid vacation days, unlimited sick leave
- $2,000 USD annual Co-working Travel perk
- $2,000 USD annual Professional Development perk
- Phone finance, headphone benefit, home office equipment allowance and wellness perks
- Catered lunches
Skills Required
- Bachelor's degree in Marketing, Communications, or related field
- 6+ years in organic/social media with experience leading regional or global social strategy
- Proven experience managing external agencies and aligning multiple markets under one brand direction
- Experience connecting organic social to commercial outcomes (demand generation, funnel contribution, CAC efficiency)
PayJoy Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about PayJoy and has not been reviewed or approved by PayJoy.
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Fair & Transparent Compensation — Pay is considered market‑aligned for senior U.S. technical roles, and public salary bands help candidates benchmark and align expectations. Feedback suggests this transparency supports confidence that offers are competitive for role and location.
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Healthcare Strength — Company‑paid basic medical, dental, vision, life, and disability coverage is emphasized as a standout element versus many startups. Feedback suggests this reduces out‑of‑pocket burden and strengthens the core benefits foundation.
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Parental & Family Support — Paid parental leave and flexible hours are highlighted alongside dedicated time off. Feedback suggests these family‑oriented policies enhance the perceived completeness of the package.
PayJoy Insights
What We Do
PayJoy's mission is to deliver access to credit to the next billion people in emerging markets worldwide. Our unique mobile security technology gives customers the ability to afford their first smartphone on credit, using the phone itself as collateral, and then provides further access to credit to help weather life's unexpected financial surprises and climb the ladder of economic well-being. Founded in 2015, today PayJoy has reached millions of customers in a dozen countries around the globe, including Mexico, Brazil, Colombia, India, Kenya, and South Africa, and is on a strong growth path with support from major industry partners to bring credit to the next billion emerging consumers.
