Company Description
Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company that provides a wide range of branding and information solutions that optimize labor and supply chain efficiency, reduce waste, advance sustainability, circularity and transparency, and better connect brands and consumers. Our products and solutions include labeling and functional materials, radio frequency identification (RFID) inlays and tags, software applications that connect the physical and digital, and a variety of products and solutions that enhance branded packaging and carry or display information that improves the customer experience. Serving an array of industries worldwide — including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals and automotive — we employ approximately 35,000 employees in more than 50 countries. Our reported sales in 2023 were $8.4 billion. Learn more at www.averydennison.com.
Job Description
Are you a strategic thinker with a flair for creativity and a deep passion for sports? We are looking for a Global Marketing Senior Specialist to lead our marketing initiatives, develop high-impact campaigns, and drive audience engagement across channels. This is your opportunity to play a pivotal role in shaping our global marketing strategy, working closely with diverse teams to amplify our brand and elevate results.
If you thrive in collaboration, excel in managing multiple priorities, and are ready to make a difference through innovative marketing solutions, we want you on our team!
Key Responsibilities
1. Cross-Channel Campaign Management
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Translate commercial goals in strategic marketing initiatives to generate demand
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Plan, develop, and execute integrated marketing campaigns across digital, social media, email, and offline channels.
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Identify content opportunities in various formats (e.g., videos, blogs, webinars) to engage audiences and strengthen brand presence.
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Implement strategies that attract, nurture, and convert leads into loyal customers.
2. Events Strategy & Collaboration
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Partner with the Events Manager to produce seamless, on-brand messaging for trade shows and company-led events.
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Oversee content creation and marketing for events to align with overall campaign goals.
3. Stakeholder Collaboration
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Build and maintain strong relationships with internal teams, external partners, and vendors to ensure the successful execution of marketing initiatives.
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Align marketing efforts with sales and channel owners to optimize results.
4. Data-Driven Optimization
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Monitor and analyze performance metrics (KPIs) to evaluate campaign effectiveness.
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Translate insights into actionable recommendations, continually refining and optimizing marketing strategies.
Qualifications
Qualifications
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Bachelor’s degree in Marketing, Communications, or a related field (or equivalent work experience).
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Strong passion for sports (required).
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Proven ability to work collaboratively with cross-functional teams and stakeholders.
Experience
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4-5 years of hands-on experience in marketing or related fields.
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Success in managing cross-channel campaigns from ideation to execution and reporting (required)
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Experience in B2B marketing (required)
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Strong copywriting skills across digital channels (e.g., social media, email, web, and product messaging).
Skills & Competencies
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Exceptional creativity with a results-driven mindset.
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Strong analytical skills with the ability to interpret data and inform strategy.
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Excellent communication and interpersonal skills.
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Adept at managing multiple projects in fast-paced, dynamic environments.
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Resourceful, adaptable, and proactive in problem-solving.
Why Join Us?
Be part of a team that lives and breathes sports. At our organization, you'll find a culture of collaboration, innovation, and purpose. We empower our employees to take ownership, challenge norms, and grow in a supportive environment.
Are you ready to lead the charge in global marketing and make your mark in the sports world? Apply today and help us shape the future of marketing!
Additional Information
Avery Dennison Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Avery Dennison and has not been reviewed or approved by Avery Dennison.
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Healthcare Strength — Pay and benefits are frequently characterized as decent or good, supported by multiple medical plan options alongside dental, vision, and mental health coverage. Company-paid basic life insurance and short-term disability coverage add to the perceived strength of core protection benefits.
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Retirement Support — Retirement support is strengthened by an automatic employer contribution plus an additional employer match tied to employee contributions. The availability of an employee stock purchase plan further broadens long-term savings options beyond the 401(k).
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Parental & Family Support — Family-related support is reinforced through parental leave and dedicated adoption and fertility assistance with a stated benefit amount. Domestic partner eligibility and LGBTQIA+ healthcare support features expand coverage for different family structures.
Avery Dennison Insights
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What We Do
Avery Dennison (NYSE: AVY) is a global materials science company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical, and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs more than 30,000 employees in more than 50 countries. Reported sales in 2020 were $7.0 billion.
