Global Marketing & Sales Analytics Lead, Motion Services division (location: Europe or India)

Reposted 11 Hours Ago
Be an Early Applicant
6 Locations
In-Office
Senior level
Robotics • Analytics • Energy
The Role
Lead Lead-to-Order Management and Analytics initiatives to enhance conversion from marketing to sales, utilizing data-driven insights and Power BI dashboards.
Summary Generated by Built In

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we’ll give you what you need to make it happen. It won’t always be easy, growing takes grit. But at ABB, you’ll never run alone. Run what runs the world.

This Position reports to:

Global Sales Excellence & Marketing Manager


 

ABB Motion Service Division serves customers worldwide by maximizing uptime, extending product life cycle and enhancing the performance and energy efficiency of their electrical motion solutions. The Division is leading the way in digitalization by securely connecting motors and drives, increasing operational uptime and improving efficiency. The services offered make the difference for our customers and partners every day by helping keep their operations running profitably, safely and reliably.

Location

This role is open globally, but location is set in Europe or India  with a preference for Italy (Sesto San Giovanni), Finland (Helsinki), Poland (Krakow), Spain (Madrid or Barcelona) or India (Bangalore). The work model is hybrid #LI-hybrid.

We are looking for an experienced professional to lead our Lead-to-Order Management and Analytics initiatives, driving conversion from marketing campaigns to business results and enabling data-driven decisions across global teams.

Key Responsibilities

  • Own the lead-to-order conversion process and ensure systematic capture and qualification of leads.

  • Implement dashboards to track conversion effectiveness and campaign ROI.

  • Drive adoption and accountability across sales teams for lead follow-up and qualification.

  • Analyze funnel performance and recommend improvements to increase order conversion.

  • Design and maintain Power BI dashboards and reporting frameworks, including AI-powered insights.

  • Develop sales support materials (presentations, playbooks, case studies) with Sales Enablement.

Qualifications

  • Bachelor’s or Master’s degree in Business, Economics, Engineering, or IT.

  • 10+ years of experience in sales, marketing, or commercial excellence.

  • Fluent in English with strong communication and collaboration skills.

  • Advanced expertise in Power BI and data visualization; experience with AI/ML techniques.

  • Familiarity with GenAI tools for analysis and content creation.

  • Strong project management and stakeholder engagement skills.

  • International travel required.

  • Ability to interact confidently with management and present insights clearly.

  • Comfortable with reporting, stakeholder engagement, and driving strategic impact.

#ABBCareers

#RunwithABB

#Runwhatrunstheworld

What's in it for you?

We want you to bring your full self to work—your ideas, your energy, your ambition. You’ll have the tools and freedom to grow your skills, shape your path, and take on challenges that matter. Here, your work creates impact you can see and feel, every day. Be part of something bigger. This is where progress is powered, teams initiate action, and we move the world forward together. Run What Runs the World


More about us
ABB Motion, a global leader in motors and drives, is at the core of accelerating a more productive and sustainable future. We innovate and push the boundaries of technology to contribute to energy efficient, decarbonizing and circular solutions for customers, industries and societies. With our digitally enabled drives, motors and services we support our customers and partners to achieve better performance, safety and reliability. To help the world’s industries outrun – leaner and cleaner, we deliver motor-driven solutions for a wide range of applications in all industrial segments. Building on over 140 years of domain expertise in electric powertrains, our more than 22,000 employees across 100 countries learn and improve every day. go.abb/motion

We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe.

Top Skills

AI
Genai
Power BI
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The Company
Bengaluru, Karnataka
104,000 Employees

What We Do

ABB is a leading global technology company that energizes the transformation of society and industry to achieve a more productive, sustainable future. By connecting software to its electrification, robotics, automation and motion portfolio, ABB pushes the boundaries of technology to drive performance to new levels. With a history of excellence stretching back more than 130 years, ABB’s success is driven by about 110,000 talented employees in over 100 countries. www.abb.com

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