Who We Are
We’re building what’s next at Fossil Group—and that chapter starts now. We have a vision to lead the industry in bold innovation across our products, experiences, and the way we connect with consumers. To get there, we’re building a global team ready to accelerate our growth strategy.
For over 40 years, we’ve been known for our passion to bring innovative watches, jewelry, and leather goods to customers in more than 130 countries. Our culture is grounded in four values: Show Up Real, Win Together, Imagine What’s Next, and Hustle With Heart. If you want to be part of the team that shapes the future of the industry, we want to hear from you.
Global Marketing ManagerMake an Impact
The Global Marketing Manager is responsible for shaping and leading the global marketing strategy to elevate brand presence and drive long-term business growth. This role oversees brand positioning, cultural programming, strategic partnerships, and multi-channel campaigns to maximize consumer engagement across global markets.
Serving as a key strategic partner, the Global Marketing Manager collaborates cross-functionally with executive leadership, regional marketing teams, product development, and external licensing partners. The role ensures global brand consistency while empowering regional execution, integrating earned media strategies, and leveraging market insights to capture key commercial and cultural opportunities worldwide.
If you are passionate about brand storytelling and enjoy shaping global marketing strategies that connect with consumers across regions, this could be the perfect role for you. In this dynamic and global company, you will support Fossil Group’s licensed brands by developing and executing integrated marketing plans that align global vision with regional execution.
What you will do in this role
Support the development of global brand and product marketing strategies that define clear vision, positioning, and direction across markets
Partner with licensors to co-create seasonal brand marketing strategies aligned with global priorities and regional opportunities
Collaborate with regional marketing teams to localize global strategies and tailor activations to key markets
Build and manage seasonal integrated marketing calendars connecting global campaigns to regional execution
Partner cross-functionally with Brand, Merchandising, and Sales teams to define seasonal moments and tactics that drive awareness and conversion
Serve as a strategic link between Global Brand Marketing, regional leads, and licensors to share insights, trends, and campaign learnings
Track and analyze campaign performance, ROI, and KPIs across markets to deliver actionable recommendations
Conduct monthly and quarterly business reviews with regional teams and licensors to ensure budget adherence and brand consistency
Monitor market trends, consumer insights, and competitive activities to identify opportunities for innovation and growth
Manage marketing budgets, ensuring strategic allocation and compliance across brands, markets, and partners
Lead and develop team members (if applicable) to deliver marketing initiatives effectively and collaboratively
Who You Are
Bachelor’s degree in Marketing, Business, or a related field
7+ years of experience in marketing within consumer, retail, or lifestyle brands, including direct experience in product marketing; global or regional market experience preferred
Proven success in integrated marketing and campaign management across multiple channels and markets
Exceptional communication, leadership, collaboration, and strong stakeholder management skills with the ability to influence cross-functional and international teams
Strong project management skills, highly organized and detail-oriented, with the proven ability to manage multiple priorities simultaneously in a fast-paced, global environment
Analytical and insights-driven with financial experience and budget management expertise, combined with a passion for creativity, storytelling, and business performance
At Fossil Group, we embrace purpose and take every opportunity to work together to make the world a little better. We’re committed to fostering a culture of inclusivity and collaboration, where all employees are encouraged to contribute their unique selves and perspectives as valued members of our team.
We are an Equal Employment Opportunity Employer dedicated to a policy of non-discrimination in all employment practices without regard to age, disability, gender identity or expression, marital status, pregnancy, race, religion, sexual orientation, or any other protected characteristic.
If you need any accommodations during the interview process, just let us know at [email protected].
Skills Required
- Bachelor's degree in Marketing, Business, or a related field
- 7+ years of marketing experience within consumer, retail, or lifestyle brands
- Direct product marketing experience
- Experience developing and managing integrated marketing campaigns across multiple channels and markets
- Exceptional communication, leadership, collaboration, and stakeholder management skills
- Ability to influence cross-functional and international teams
- Strong project management, organization, and prioritization skills
- Analytical and insights-driven approach
- Financial experience and marketing budget management expertise
- Passion for creativity, storytelling, and business performance
- Global or regional market experience
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What We Do
Fossil Group is a global design, marketing, distribution, and innovation company specializing in lifestyle accessories. It creates distinctive watches and accessories with leading brands, bringing brand stories to life through an extensive distribution network, categories, and channels. Its products include watches, jewelry, and leather goods, and the company focuses on quality, fashionable pieces, technology, authenticity, and long-term value creation for customers worldwide.
