Global Marketing Manager - SHEBA

Global Marketing Manager-Sheba

Franklin, TN

Hybrid

The Global Marketing Manager is responsible for developing the global brand strategy in close partnership with the Global Brand VP, translating it into seamless innovation, renovation, communication and brand experience platforms in collaboration with the markets, and providing the OEs with deployment toolkits and guidance that ultimately translate into increased brand equity and accelerated growth.

The SHEBA® Global Marketing Manager role offers the opportunity to shape and elevate a fast-growing brand on a global scale, where your leadership will be highly visible and influential. You'll lead strategic initiatives that will directly influence the brand’s future. If you're passionate about making a bold impact and expanding your global perspective, this is the perfect role for you!

What are we looking for?

• Minimum Bachelor’s degree required, preferably in Marketing, Business Administration or Communications.
• 5+ years proven track record in brand management, including experience in a global or international capacity.
• Strong strategic thinking and ability to develop and execute comprehensive brand strategies that align with business objectives.
• Proficient in market research, consumer insights analysis, and data-driven decision-making.
• Exceptional communication and presentation skills, with the ability to influence and inspire stakeholders.
• Strong interpersonal skills and the ability to connect, collaborate and influence others without direct authority.
• Strong learning agility and adaptability to thrive in a fast-paced, dynamic global environment. in brand management, including experience in a global or international capacity.
• Previous experience with innovation management a plus

What would be your key responsibilities?

Brand Strategy and Management: 

• With the Global Brand VP support the development and execution of global brand strategy that aligns with the company's overall vision and objectives. 
• With the Global Brand VP own the strategic foundations of global ‘brand building’ including brand compass, brand positioning, creative strategy, superior proposition strategy, visual brand identity, purpose & sustainability strategy. 
• Oversee annual flywheel diagnostic in collaboration with the regions to optimize and enhance the brand’s growth strategy. 

       Pet Parent Champion:  

• Define the appropriate pet parent segmentation for the brand and critical audiences to target. 

• Define the moments that matter for the brand across the pet parent journey. 

• With CMI, oversee comprehensive market research and analysis to identify consumer insights, market trends, and competitive landscape providing insights and recommendations to the Global Brand VP that inform the strategic choices on the brand. 

      Brand Innovation Strategy & Pipelines:  

• Develop winning branded innovation concepts to fuel the global D2/DS3 pipeline.  

• Collaborate with cross-functional teams to develop and launch these new products/packs, ensuring brand consistency and differentiation (DS2/D23) 

      Global Market Expertise: 

• Demonstrate a strong understanding of global markets, consumer behaviors, and cultural nuances in the pet nutrition industry. 

     Brand Communication and Creative Direction: 

• Support the Global Brand VP with the development and implementation of brand communication strategies, ensuring consistent brand messaging across relevant channels and campaigns. 
• Responsible for creating of compelling marketing materials, including advertising campaigns, packaging, digital content, brand services, tools and experiences, ensuring that the brand shows up distinctively across all touchpoints.  
• Collaborate with creative teams, agencies, and internal stakeholders to drive creative excellence and innovative brand initiatives. 

     Cross-Functional Collaboration: 

• Collaborate closely with internal stakeholders, including the Global brand VP, the wider global and local marketing and innovations teams, to ensure alignment and synergy across functions and geographies. 

  Brand Performance Measurement and Analysis: 

• Establish key performance indicators (KPIs) to track brand performance and measure the effectiveness of brand initiatives. 
• Utilise data analytics and market research insights to evaluate brand performance, identify areas for improvement, and make data-driven recommendations. 
• Support the Global brand VP in providing regular reports and presentations to senior leadership, highlighting brand performance, market trends, and opportunities for growth. 

What can you expect from Mars?

• Work with over 130,000 with diverse and talented Associates, all guided by The Five Principles.
• Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
• Best-in-class learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.

Mars does not sponsor visas for this role.This position is not eligible for relocation benefits.#LI-hybrid#LI-LW1

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.