Global Marketing Data Analyst

Posted Yesterday
2 Locations
In-Office
70K-102K Annually
Mid level
Industrial • Manufacturing
The Role
The Marketing Data Analyst will analyze multi-channel marketing data, create dashboards, deliver performance reports, and drive insights for decision-making and optimization across the customer journey.
Summary Generated by Built In
We are looking for a Marketing Data Analyst to own campaign reporting, dashboard development, and performance analysis across our global marketing ecosystem. This role is critical in turning raw data into insights that guide decision-making across channels including SEO (traditional search and AI/LLM-driven), paid search/display, social (organic and paid), YouTube, and Marketo-driven email/automation campaigns.

The ideal candidate combines strong analytical skills with a deep understanding of marketing channels, enabling them to connect marketing activities to pipeline, revenue, and customer journey outcomes. This role is hands-on, collaborative, and central to how we measure and optimize marketing’s impact on the business.We offer:
  • Career Development
  • Competitive Compensation and Benefits
  • Pay Transparency
  • Global Opportunities

Learn More Here: https://www.dematic.com/en-us/about/careers/what-we-offer

Dematic provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

The base pay range for this role is estimated to be $70,000-$102,000 at the time of posting. Final compensation will be determined by various factors such as work location, education, experience, knowledge, and skills.

Tasks and Qualifications:

What You Will do in This Role:

Multi-Channel Data Analysis & Reporting 

  • Source, validate, and consolidate data across SEO, paid search/display, social, YouTube, email/automation (Marketo), and other digital platforms. 

  • Build and maintain dashboards in Power BI, Looker Studio, Adobe Analytics, and Salesforce that show both channel performance and business impact. 

  • Establish global marketing KPIs and diagnostic metrics, ensuring consistency and adoption across teams. 

  • Deliver campaign and funnel performance reports that connect marketing activity to MQLs, opportunities, and revenue. 

  • Develop attribution approaches and ROI models by channel and campaign. 

Customer Journey & Business Impact 

  • Map and measure marketing’s influence across the full customer journey, including lead generation, business development, and sales conversion. 

  • Partner with sales and business development to connect Salesforce pipeline data with marketing activities. 

  • Lead regular review meetings with channel and campaign owners to optimize ongoing programs. 

  • Provide forward-looking insights to inform strategic planning, forecasting, and budget allocation. 

Tools, Technology & Enablement 

  • Research and recommend new measurement platforms, analytics tools, and methodologies. 

  • Ensure reporting accuracy and troubleshoot technical issues with dashboard technologies. 

  • Maintain expertise in marketing data sources including Google Analytics, Adobe Analytics, Marketo, Salesforce, Snowflake, Google Search Console, HotJar, social platforms, tag management systems, and virtual event platforms. 

  • Leverage AI and automation to accelerate data analysis, anomaly detection, and predictive insights. 

Market Research & Competitive Intelligence 

  • Conduct benchmarking and competitive intelligence to contextualize performance. 

  • Provide insights into industry trends, channel performance standards, and competitor activity. 

What We are Looking for:

  • Bachelor’s degree in Marketing Analytics, Business, Data Science, or related field. 

  • 3–5 years of hands-on experience in digital marketing analytics (B2B preferred). 

  • Strong proficiency with Power BI, Google Looker Studio, Google Analytics, Adobe Analytics, and Salesforce. 

  • Experience with Marketo reporting and marketing automation measurement. 

  • Deep Excel expertise (PivotTables, VLOOKUP/HLOOKUP, INDEX/MATCH, advanced formulas). 

  • PowerPoint proficiency, with ability to build compelling visualizations and presentations. 

  • Strong knowledge of attribution modeling, funnel metrics, and ROI analysis. 

  • Ability to work independently and proactively, while collaborating across a global, cross-functional team.

Preferred 

  • Knowledge of supply chain, logistics, or warehouse automation industry. 

  • Experience with ABM platforms (Demandbase, 6sense, Terminus). 

  • SQL or other query languages for advanced analysis. 

  • Familiarity with A/B testing, conversion optimization, and campaign experimentation. 

  • Knowledge of data governance and privacy regulations (GDPR, CCPA). 

  • Prior experience supporting global or multi-region marketing operations. 

#LI-AP1

Top Skills

Adobe Analytics
Excel
Google Analytics
Google Looker Studio
Google Search Console
Marketo
Power BI
Salesforce
Snowflake
SQL
Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
Hessen
2,544 Employees
Year Founded: 2006

What We Do

Looking to make your move? Then you’ve come to the right place! We are the KION Group, and the world of intralogistics is our home. Our solutions ensure the smooth flow of materials and information in production plants, warehouses, and distribution centers in over 100 countries.

We have around 41,000 employees who make a real difference, helping us to become who we are today: the biggest manufacturer of forklift trucks and warehouse handling equipment in Europe, and one of the world’s leading warehouse automation providers.

Successful? We are, but it’s all down to the motivated, highly trained, and multi-talented people that work for us. Would you like to be part of an international, diverse team? We can offer you interesting jobs and exciting career opportunities in an innovative, rapidly-growing, and forward-looking industry.

With us, you benefit from numerous development opportunities in a globally active group, including the possibility of working at one of our locations abroad on a temporary basis.
No matter which of our sites you work at, the KION values—integrity, collaboration, courage, and excellence—shape our individual action and our collaboration with colleagues, managers, customers, suppliers, and applicants both nationally and internationally.

Who makes up the KION Group? With our international brands Linde Material Handling, STILL, and Baoli, as well as regional brands Fenwick and OM, we stand for exceptional technology and service expertise for forklift trucks and warehouse handling equipment around the world. Dematic expands the portfolio with its automated material handling solutions for intralogistics processes in warehouses, production, and sales

Similar Jobs

Mastercard Logo Mastercard

Data Architect

Blockchain • Fintech • Payments • Consulting • Cryptocurrency • Cybersecurity • Quantum Computing
Hybrid
Atlanta, GA, USA
200K-384K Annually

Square Logo Square

Ios Engineer

eCommerce • Fintech • Hardware • Payments • Software • Financial Services
Hybrid
Atlanta, GA, USA
264K-395K Annually

ServiceNow Logo ServiceNow

Sales Operations Strategy and Planning Manager

Artificial Intelligence • Cloud • HR Tech • Information Technology • Productivity • Software • Automation
Remote or Hybrid
Atlanta, GA, USA

Similar Companies Hiring

Arch Systems Inc. Thumbnail
Software • Manufacturing • Machine Learning • Internet of Things • Industrial • Artificial Intelligence • Analytics
US
85 Employees
Accuris Thumbnail
Software • Manufacturing • Machine Learning • Information Technology • Generative AI • Conversational AI
Denver, CO
1200 Employees
Turion Space Thumbnail
Software • Manufacturing • Information Technology • Hardware • Defense • Artificial Intelligence • Aerospace
Irvine, CA
140 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account