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Job Function:
Digital MarketingJob Sub Function:
Digital Product ManagementJob Category:
ProfessionalAll Job Posting Locations:
Palm Beach Gardens, Florida, United States of America, Raritan, New Jersey, United States of America, Raynham, Massachusetts, United States of America, Warsaw, Indiana, United States of America, West Chester, Pennsylvania, United States of AmericaJob Description:
Johnson & Johnson announced plans to separate our Orthopaedics business to establish a standalone orthopaedics company, operating as DePuy Synthes. The process of the planned separation is anticipated to be completed within 18 to 24 months, subject to legal requirements, including consultation with works councils and other employee representative bodies, as may be required, regulatory approvals and other customary conditions and approvals. Should you accept this position, it is anticipated that, following conclusion of the transaction, you would be an employee of DePuy Synthes and your employment would be governed by DePuy Synthes employment processes, programs, policies, and benefit plans. In that case, details of any planned changes would be provided to you by DePuy Synthes at an appropriate time and subject to any necessary consultation processes.
An internal pre-identified candidate for consideration has been identified. However, all applications will be considered.
Position Summary
The Manager, Global Marketing Automation Platform Lead will own the global strategy, governance, and operational execution for marketing automation across DePuy Synthes Orthopaedics, using Salesforce Marketing Cloud as the primary platform. Reporting to the Global Digital Experience Platform Lead, this role will define the platform roadmap, establish global standards and governance, and partner with commercial, clinical, regulatory, and digital teams to enable compliant, personalized, and measurable customer experiences at scale.
This is a hands-on, builder role. As DePuy Synthes establishes its own commercial and digital organization, the Platform Lead will design the global marketing automation operating model, stand up reusable journey templates and components, lead integrations with CRM and data platforms, and operationalize best practices for campaign governance, data segmentation, personalization, and reporting.
Key Responsibilities
Platform Strategy & Governance
Define and own the global marketing automation strategy and roadmap for Salesforce Marketing Cloud, aligned to business objectives and the Digital Experience strategy.
Establish platform governance, standards, naming conventions, security roles, release processes, and change-control for all automated campaigns and journeys.
Create and maintain global policies for campaign approval, patient/customer opt-in/consent handling, and data usage consistent with legal and regulatory requirements.
Campaigns, Journeys & Orchestration
Lead design and operationalization of customer journeys and multi-channel campaigns (email, SMS, push, and triggered notifications) via Salesforce Marketing Cloud.
Partner with Global Digital Content Ops & Production on reusable journey templates, content blocks, and dynamic personalization frameworks to accelerate campaign time-to-market and ensure consistency.
Provide oversight and hands-on support for high-impact global and regional campaigns, ensuring technical implementation quality and adherence to SLAs.
Data, Integration & Segmentation
Drive integrations between Salesforce Marketing Cloud and enterprise systems (Sitecore, SFDC, CDP, clinical systems where applicable), ensuring reliable data flows, identity resolution, and real-time triggers.
Define segmentation and audience strategy, leveraging data models and suppression logic to support compliant targeting across markets.
Partner with Data Governance and IT to enforce data hygiene, consent management, and MX (marketing experience) data quality standards.
Platform Operations & Release Management
Own platform operations including configuration management, environment strategy (dev/test/prod), release planning, and rollback procedures.
Manage platform capacity, housekeeping, and deliver regular platform health and usage reporting.
Coordinate platform upgrades, third-party integrations, and vendor feature adoption.
Compliance, Risk & Quality
Partner with Regulatory, Legal, Privacy, and Clinical teams to ensure automation practices meet global and local regulatory requirements, including adverse event routing and medical content controls.
Implement QA processes and testing frameworks for journeys, data processing, and templates to minimize risk and ensure a compliant, high-quality customer experience.
Vendor & Agency Management
Manage relationships with Salesforce partners, implementation vendors, and creative agencies supporting automation implementations.
Define vendor scopes, SLAs, acceptance criteria, and performance metrics. Ensure external teams operate to enterprise governance and security standards.
Analytics, Measurement & Continuous Improvement
Define KPIs for marketing automation success and build dashboards and reporting to measure campaign effectiveness, engagement, and downstream commercial impact.
Use measurement insights to optimize journey design, deliverability, personalization, and audience strategies.
Change Leadership & Enablement
Build operating playbooks, training, and onboarding material for global and regional marketing teams to use Salesforce Marketing Cloud effectively.
Evangelize best practices, drive adoption, and serve as the central point of expertise for marketing automation across the organization.
Strategic Impact
This role will directly contribute to:
Delivering personalized, timely internal & external customer experiences that improve engagement and commercial outcomes
Reducing time-to-execute for global campaigns through reusable journeys and templates
Ensuring secure, compliant use of customer data in automated communications
Providing a single, governed automation capability that scales across regions and business units
Enabling data-driven decision making with clear measurement of automation performance and ROI
Key Stakeholders
Internal
Global Digital Experience Platform Lead
Global Digital Experience Content Leads
Global Digital Content Ops & Production Lead
Global Digital Clinical Content Lead
Professional Education
Communications
Business Unit Marketing Teams
CRM and Commercial Operations
Data Governance / Analytics / IT
Regulatory, Legal & Privacy
Clinical & Medical Affairs
Regional & OUS Marketing Teams
External
Salesforce Marketing Cloud partners and implementation vendors
Creative and production agencies
Data/analytics vendors and system integrators
Scope of Influence
Owns the global marketing automation strategy and platform governance across Orthopaedics.
Directly manages vendor/contract resources and may have dotted-line responsibility for platform administrators and automation engineers.
Shapes cross-functional operating processes that determine how campaigns are planned, approved, executed, and measured across all markets.
Acts as the escalation point for platform issues, regulatory questions, and high-profile campaign implementations.
Experience & Qualifications
Required
Bachelor's degree.
5–7+ years of experience in marketing automation, digital marketing operations, platform management, or a related role.
Demonstrated hands-on experience with Salesforce Marketing Cloud as an administrator, developer, or platform lead.
Proven ability to build governance, operating models, and reusable automation frameworks at scale.
Experience operating in regulated industries (MedTech, pharmaceutical, healthcare) with knowledge of compliance and privacy requirements relevant to marketing communications.
Strong project and release management skills with the ability to manage multiple concurrent initiatives.
Excellent stakeholder management and communication skills; ability to work in a matrixed, global environment.
Preferred
Master’s degree or advanced certification in marketing technology, digital strategy, or related field.
Salesforce Marketing Cloud certifications (Administrator, Marketing Cloud Email Specialist, Journey Builder Specialist) or equivalent platform certifications.
Experience integrating marketing automation with enterprise CRM, CDP, or other data systems.
Experience with integrations using APIs, ETL processes, and identity resolution techniques.
Familiarity with email deliverability, sender authentication (SPF/DKIM), and deliverability best practices.
Experience working through digital transformation and/or large-scale change management initiatives, including the ability to drive adoption of new processes, tools, and ways of working across resistant or complex organizations.
Background in orthopaedics, surgical technology, or medical devices.
Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.
Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.
Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, external applicants please contact us via https://www.jnj.com/contact-us/careers, internal employees contact AskGS to be directed to your accommodation resource.
#LI-Hybrid
#DePuySynthesCareers
Required Skills:
Preferred Skills:
Applications Support, Business Requirements Analysis, Collaborating, Consulting, Customer Analytics, Data Science, Data Structures, Digital Fluency, Digital Marketing, Digital Strategy, Emerging Technologies, Global Market, Negotiation, Process Improvements, Product Development, Report Writing, Technical CredibilityThe anticipated base pay range for this position is :
$117,000.00 - $201,250.00Additional Description for Pay Transparency:
Subject to the terms of their respective plans, employees are eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)).Subject to the terms of their respective policies and date of hire, employees are eligible for the following time off benefits:
Vacation –120 hours per calendar year
Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year
Holiday pay, including Floating Holidays –13 days per calendar year
Work, Personal and Family Time - up to 40 hours per calendar year
Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
Caregiver Leave – 80 hours in a 52-week rolling period10 days
Volunteer Leave – 32 hours per calendar year
Military Spouse Time-Off – 80 hours per calendar year
For additional general information on Company benefits, please go to: - https://www.careers.jnj.com/employee-benefits
Skills Required
- Bachelor's degree
- 5-7+ years of experience in marketing automation, digital marketing operations, platform management, or a related role
- Demonstrated hands-on experience with Salesforce Marketing Cloud
- Proven ability to build governance, operating models, and reusable automation frameworks at scale
- Experience operating in regulated industries (MedTech, pharmaceutical, healthcare)
- Strong project and release management skills
- Excellent stakeholder management and communication skills
- Master's degree or advanced certification in marketing technology, digital strategy, or related field
- Salesforce Marketing Cloud certifications (Administrator, Marketing Cloud Email Specialist, Journey Builder Specialist) or equivalent platform certifications
- Experience integrating marketing automation with enterprise CRM, CDP, or other data systems
- Familiarity with email deliverability, sender authentication (SPF/DKIM)
Johnson & Johnson Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Johnson & Johnson and has not been reviewed or approved by Johnson & Johnson.
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Healthcare Strength — Healthcare coverage is characterized as comprehensive across medical, dental, and vision, with added supports like onsite clinics, fitness centers, and Employee Assistance resources. Mental-health services and wellbeing reimbursements are also described as meaningful components of the overall package.
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Retirement Support — Retirement offerings are portrayed as a major differentiator, combining a 401(k) with employer matching and an employer-funded pension plan. Stock options and other long-term financial supports are also positioned as part of the broader rewards mix.
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Parental & Family Support — Family-related benefits are presented as notably strong, including paid parental leave for all new parents and additional leave types for caregiving and bereavement. Financial assistance for adoption, fertility treatment, and surrogacy is highlighted as a significant support.
Johnson & Johnson Insights
What We Do
Profound Change Requires Boldness. Johnson & Johnson is the largest and most broadly based healthcare company in the world. We’re producing life-changing breakthroughs every day, and have been for the last 130 years. The combination of new technologies and your expertise enables amazing things to happen. Teams from J&J’s consumer business are creating digital tools to help people track the health of their skin. Those working in medical devices are 3-D printing artificial joints personalized for each patient, while researchers in pharmaceuticals use AI to discover lifesaving drugs. Imagine what the rest of our team of 134,000 people at 260 companies in more than 60 countries across the world is accomplishing. We redefine what it means to be a big company in today’s world. Social Media Community Guidelines: http://www.jnj.com/social-media-community-guidelines
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