The Role
Lead end-to-end project management for international market entries, coordinating HQ and local teams, consolidating market assessments, tracking milestones, managing risks, preparing executive materials, and driving cross-functional launch readiness across legal, commercial, operational, and technical workstreams.
Summary Generated by Built In
The Global Market Expansion Manager is responsible for driving and coordinating VinFast's international market expansion projects from assessment through launch execution. The role serves as the central project management office (PMO) function, ensuring alignment across global and local stakeholders, consolidating cross-functional inputs, tracking critical milestones, managing risks, and driving operational readiness for successful market entry.
Key Responsibilities
1. Market Expansion Project Management
- Lead end-to-end project management of new market expansion initiatives across multiple international markets.
- Develop and maintain comprehensive project plans, timelines, governance structures, milestones, and deliverables.
- Track project progress and ensure timely completion of critical activities.
- Identify project risks, bottlenecks, and dependencies, and drive mitigation actions.
- Escalate critical issues to leadership and facilitate decision-making processes.
2. Cross-functional Coordination
- Act as the central coordination point among HQ functions and local market teams.
- Work closely with Strategy, Sales, Marketing, Finance, Legal, HR, Customer Service, After-sales, Product, Supply Chain, Charging Infrastructure, and other stakeholders.
- Ensure alignment on market launch objectives, priorities, timelines, and resource requirements.
- Drive accountability across functions and monitor execution progress.
3. Market Assessment Consolidation
- Consolidate market assessment outputs and recommendations from various functions.
- Coordinate collection of business, operational, financial, regulatory, and commercial inputs required for market entry decisions.
- Prepare executive-level presentations, business cases, and governance materials for management review.
- Ensure completeness and consistency of market expansion documentation.
4. Market Launch Readiness
- Coordinate readiness activities across all functions involved in market setup and launch.
- Monitor launch readiness checklists and key milestones.
- Ensure legal entity setup, operational processes, workforce planning, systems deployment, and commercial readiness are completed according to plan.
- Facilitate launch readiness reviews and cross-functional alignment sessions.
Requirements
- 7+ years of experience in PMO, project management, business operations, strategy execution, transformation, or international expansion programs.
- Proven experience managing complex cross-functional projects involving multiple stakeholders.
- Experience in automotive, mobility, retail, technology, manufacturing, consulting, or multinational environments is preferred.
- Experience supporting market launches, business setup, or regional expansion initiatives is highly desirable.
- Experience working with senior executives and international teams.
Skills Required
- 7+ years of experience in PMO, project management, business operations, strategy execution, transformation, or international expansion programs.
- Proven experience managing complex cross-functional projects involving multiple stakeholders.
- Experience working with senior executives and international teams.
- Experience in automotive, mobility, retail, technology, manufacturing, consulting, or multinational environments.
- Experience supporting market launches, business setup, or regional expansion initiatives.
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The Company
What We Do
VinFast is a Vietnamese multinational automotive manufacturer, established in 2017, that designs and manufactures electric vehicles (EVs), e-scooters, and e-buses. It is part of Vingroup, one of Vietnam's largest conglomerates.
