Work Schedule
Standard Office Hours (40/wk)Environmental Conditions
OfficeJob Description
The Market Development Manager is role responsible for the development and execution of global, customer-focused marketing strategies that support the Microbiology Division’s strategic priorities and revenue objectives. This role owns the planning, build, and execution of annual customer campaigns for key target audiences, translating portfolio and go-to-market strategies into high-impact global marketing programs.
Working in a highly matrixed environment, you will partner closely with product management, e-business, sales, and regional marketing teams to define customer-centric value propositions, drive demand generation, and ensure strong regional adoption of global marketing strategies.
Key Responsibilities
Global Campaign Strategy & Execution
Lead the development and execution of integrated, customer-focused global marketing strategies and campaigns that drive pipeline creation, customer acquisition, and portfolio growth
Define target audiences and personas; develop differentiated value propositions and content strategies aligned to customer needs and buying journeys
Own campaign architecture across content, channels, and touchpoints, ensuring a cohesive and optimized customer experience
Partner with regional marketing teams to ensure effective localization, adoption, and execution of global campaigns, extending into sales activation initiatives
Customer Journey, Demand Generation & Digital Excellence
Partner closely with e-business to optimize channel mix, digital performance, and campaign effectiveness
Improve lead quality and conversion through optimized marketing automation programs (MAPs), WebUX enhancements, and application/workflow-based content
Leverage digital analytics, marketing automation, and CRM insights to assess campaign performance, improve lead nurturing, and increase funnel conversion
Continuously apply learnings from campaign performance data to refine content, targeting, and activation strategies
Go-to-Market Strategy & Market Expansion
Support go-to-market strategies for existing portfolios and new product launches, ensuring strong alignment between product positioning, customer needs, and marketing execution
Analyze market trends, customer insights, and competitive dynamics to identify new growth opportunities (e.g., new regions, adjacent markets, or applications)
Contribute to defining market opportunity (addressable and non-addressable) and shaping marketing strategies that support expansion priorities
Gather and synthesize customer and field feedback to inform product development and improve market fit, communicating insights clearly to internal stakeholders
Stakeholder Partnership & Cross-Functional Collaboration
Build strong, trusted partnerships with cross-functional and regional stakeholders, including product management, e-business, sales, and regional marketing teams, to align on shared objectives and deliver integrated marketing outcomes
Facilitate collaboration across global and regional teams to translate strategic priorities into clear, actionable marketing plans that are consistently executed in market
Drive adoption of global marketing strategies by working collaboratively with regional teams to balance global consistency with local market needs
Performance Metrics, Planning & Reporting
Develop and manage the global marketing plan and calendar, including accurate budget planning and monthly OPEX management
Define and track KPIs that measure campaign success, including pipeline contribution, lead quality, conversion rates, and regional adoption of global strategies
Partner with e-business to analyze and report on campaign, vertical, and product-level performance, including pull-through to revenue
Provide regular performance updates and insights to stakeholders, using data to inform current and future marketing plans
Minimum Requirements / Qualifications
Proven experience in marketing roles within applied microbiology and/or life sciences, with specific experience in microbiology diagnostics marketing
Demonstrated success leading marketing campaigns in a matrixed organization, with clear impact on demand generation and growth
Strong experience partnering with e-business teams, including exposure to marketing automation platforms, digital analytics, and CRM integration
Excellent written and verbal communication skills, with the ability to present complex strategies to senior leadership and diverse global audiences
Strong project management skills and attention to detail, with the ability to manage multiple complex initiatives simultaneously
Creative mindset with strong intuition for customer-centric design and messaging, paired with a data-driven approach to continuous improvement
Experience delivering presentations and training to sales teams, regional marketing teams, and customers
Ability to build and maintain relationships with customers and key opinion leaders
Proficiency in Microsoft Word, Excel, PowerPoint, and Outlook
Willingness to travel domestically and internationally (~25%)
Skills Required
- Proven experience in marketing roles within applied microbiology and/or life sciences, specifically microbiology diagnostics marketing
- Demonstrated success leading marketing campaigns in a matrixed organization with impact on demand generation and growth
- Strong experience partnering with e-business teams, including exposure to marketing automation platforms, digital analytics, and CRM integration
- Excellent written and verbal communication skills, ability to present complex strategies to senior leadership and global audiences
- Strong project management skills and attention to detail, able to manage multiple complex initiatives simultaneously
- Creative mindset with customer-centric design and messaging, plus a data-driven approach to continuous improvement
- Experience delivering presentations and training to sales teams, regional marketing teams, and customers
- Ability to build and maintain relationships with customers and key opinion leaders
- Proficiency in Microsoft Word, Excel, PowerPoint, and Outlook
- Willingness to travel domestically and internationally (~25%)
Thermo Fisher Scientific Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Thermo Fisher Scientific and has not been reviewed or approved by Thermo Fisher Scientific.
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Retirement Support — Retirement programs include a strong company 401(k) match and an employee stock purchase plan that add meaningful long‑term value. Feedback suggests these features stand out among core financial benefits even when base pay feels average.
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Healthcare Strength — Health coverage offers multiple national medical options alongside dental and vision, with company‑paid life and disability coverage. This breadth is considered a solid foundation even if some costs may not be the lowest among peers.
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Parental & Family Support — Paid parental and caregiver leave, backup care, adoption assistance, and specialized family resources are available. Feedback suggests these supports are a notable plus for colleagues managing family and caregiving needs.
Thermo Fisher Scientific Insights
What We Do
Thermo Fisher Scientific Inc. is the world leader in serving science, with annual revenue of approximately $40 billion. Our Mission is to enable our customers to make the world healthier, cleaner and safer. Whether our customers are accelerating life sciences research, solving complex analytical challenges, increasing productivity in their laboratories, improving patient health through diagnostics or the development and manufacture of life-changing therapies, we are here to support them. Our global team delivers an unrivaled combination of innovative technologies, purchasing convenience and pharmaceutical services through our industry-leading brands, including Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific, Unity Lab Services, Patheon and PPD.
Why Work With Us
You will join a company which every colleague has the opportunity to create possibilities, for oneself, for our customers and patients. There is no more exciting place to be than at the forefront of solving problems which help improve lives around the world. As a company, we are committed to supporting your career aspirations and your journey.
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