The Global LOB Marketing Lead is responsible for developing and executing the worldwide marketing strategy for the Voice and Productivity Software portfolio within Brady Intelligent Productivity Solutions. This role serves as the central marketing lead between Offering Management, Regional Marketing, Demand Generation, Sales, Channel Marketing, and Commercialization teams to drive awareness, demand, product launches, customer engagement, and revenue growth.
The position owns annual marketing planning, new product introduction (NPI) marketing deliverables, digital demand generation campaigns, regional alignment, LOB budget management, sales enablement assets, and measurement of marketing performance across the portfolio.
Preferred Qualifications- Develop and own the annual operating plan (AOP) marketing strategy for the Voice and Productivity Software portfolio.
- Define audience segmentation, value propositions, positioning, messaging, campaign priorities, and go-to-market approaches.
- Align global marketing plans with business objectives, product roadmaps, regional priorities, and growth targets.
- Conduct regular alignment reviews with regional Product Marketing Managers, Offering Managers, and LOB VPGM
- Lead creation and delivery of marketing collateral required for product launches.
- Partner with Offering Management and Commercialization teams to ensure launch readiness.
- Manage NPI Bills of Material (BOMs) according to launch tier requirements.
- Coordinate launch assets, sales materials, campaign content, partner-ready materials, web content, and supporting communications.
- Participate in launch planning reviews and commercialization processes.
- Own strategy and execution of demand generation campaigns for software offerings, business initiatives, and NPIs.
- Partner with Global Demand Generation, Marketing Automation, and Regional Marketing teams to execute campaigns globally.
- Guide campaign messaging, targeting, content requirements, and performance measurement.
- Support regional localization and optimization efforts.
- Monitor campaign performance and adjust tactics to improve marketing contribution to pipeline and revenue.
- Ensure consistent execution of global initiatives while accommodating regional requirements and market differences.
- Act as the primary point of contact between global and regional marketing organizations.
- Develop and prioritize marketing assets that help direct sales teams, channel partners, and distributors effectively position and sell software solutions.
- Coordinate creation of collateral through Creative Services and external agencies where needed.
Brady Corporation Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Brady Corporation and has not been reviewed or approved by Brady Corporation.
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Healthcare Strength — U.S. employees receive comprehensive medical, dental, and vision coverage starting on Day One, alongside wellness resources and an Employee Assistance Program. Materials also indicate access to mental and behavioral health support.
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Retirement Support — A matched 401(k) plan is provided in the U.S., with formal plan structures and vesting confirmed in company materials and filings. This indicates consistent, programmatic retirement support rather than ad hoc contributions.
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Parental & Family Support — Paid parental leave is offered, together with family‑building benefits such as fertility coverage and adoption and surrogacy assistance. Scholarship programs and matching gifts further extend family and community support.
Brady Corporation Insights
What We Do
Brady Corporation is an international manufacturer and marketer of complete solutions that identify and protect people, products and places. Brady’s products help customers increase safety, security, productivity and performance and include high-performance labels, signs, safety devices, printing systems and software. Founded in 1914, the Company has a diverse customer base in electronics, telecommunications, manufacturing, electrical, construction, medical, aerospace and a variety of other industries. Brady is headquartered in Milwaukee, Wisconsin and as of July 31, 2021, employed approximately 5,700 people in its worldwide businesses. Brady’s fiscal 2021 sales were approximately $1.14 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. More information is available on the Internet at www.bradycorp.com.
