Who We Are:
Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.
JOB MISSION:
As a member of the Global Marketing team, this role reports to the head of Global Key Account Marketing and will lead marketing direction for one of our global wholesale partners within the athletic specialty channel. You will lead a coordinated effort on implementation of global campaigns, be the strategic marketing lead both internally and externally and work closely with regional marketers across NA, EMEA and APAC. The job requirements will also consist of supporting a cross-functional approach, inclusive of commercial leads, sales, product, merchandising, visual merchandising, and global marketing.
MAJOR ACCOUNTABILITIES:
Crafting a strategic marketing plan tailored to key accounts worldwide, in sync with the aims and approaches of both key account enterprise and New Balance.
Oversee deployment of key account global marketing budget, while strategizing with regional marketing leads budget allocation to support.
Full responsibility of multi-functional global agency management, inclusive of both internal and consumer facing deliverables. Complete ownership of three global campaigns; from inception to deployment.
Lead role at key go-to-market gates, inclusive of sell-in/sell-through deliverables and preparation for senior leadership at top to top meetings.
Serve as a bridge between marketing team members for New Balance's regional accounts and our global marketing team.
Develop a ‘one team’ approach for all marketers across the globe that have responsibilities with the key account, even when reporting structure remains through region.
Work alongside cross-functional global and regional go-to-market teams to ensure the marketing vision comes to life consistently.
Extensive understanding of the customer demographic and the effortless merging of the customer experience to enable the building of integrated global marketing plans.
Post-mortem campaign reviews and evaluation of ROI. Directly impacting future approach of campaigns and required adjustments.
Direct communication with accounts senior leadership team, inclusive of marketing and cross-functional team members.
Partner closely with marketing teams worldwide, covering brand, category, entertainment, and sports marketing, to secure alignment and uniformity of global campaigns.
Develop best in class, process for supporting regional key account marketers account planning.
Innovative approach focused on improvement of consumer engagement, through nontraditional mediums.
REQUIREMENTS FOR SUCCESS:
Bachelor’s degree or equivalent experience is required, relevant years of industry experience with preferred working experience directly with wholesale partners.
You are deadline oriented, analytically skilled and exceptional at handling multiple projects simultaneously.
Existing understanding of broader consumer behavior across lifestyle, fashion and sport marketplace. With an in-depth understanding of the target consumer within the distribution channel.
Ability to build relationship(s) with global key account team internally and externally.
Ability to attend all major go-to-market achievements, marketing summits, productions, events, etc.
Proficient in communication, capable of articulating and negotiating with the main account group while also influencing regions, cultures, and senior executives.
You have proven oral and written communications skills, that influence alignment to strategic direction of marketing plans.
You are energetic, have a positive can-do attitude and experience working in a team environment.
A resourceful problem solver with DIY approach and a track record of overcoming obstacles.
Proven leadership skills, including the ability to handle multiple functions against a common outcome.
BENEFITS:
Benefits will differ based on the location of the associate
Discretionary Bonus Opportunity
Discount on the health insurance
8% holiday allowance
Flexible Working Hours
Pension Scheme
25 days Annual Leave per year
Up to €250 travel allowance each month
Hybrid working
On-site Gym
Employee Discount
Work from-home allowance
Home working equipment
Sports subscription services
Flexibility to Work from Anywhere for up to four weeks per year
Wellbeing and Mental Health Benefit (24/7 Employment Assistance Program & Support)
Equal Opportunity Employer:
New Balance is committed to equality of opportunity for all current and prospective associates regardless of age, disability, race, religion or belief, gender, sexual orientation, pregnancy and maternity, marriage and civil partnership and gender reassignment. We are an equal opportunity employer and support a culture of diversity and inclusion.
If you have not already done so, please let us know if you require any support so we can make the right adjustments and considerations should they be required.
What We Do
In 1906, New Balance began as a humble one-man operation founded on the belief that “we were born to move,” and has since grown into an international corporation, selling footwear and apparel in over 120 countries and employing over 8,000 associates worldwide. Our mission has always been to support the performance of athletes, and with an unparalleled focus on quality and craftsmanship, we’ve come to set the standard for comfort and fit in an industry all too often driven by hype.
We’re incredibly proud of our history and how far we’ve come, but companies don’t thrive for over a century by being content.
Whether it’s setting a new style trend, retooling our manufacturing process, or building a new state-of-the-art headquarters, we pursue innovation with a spirit of fearless independence. As the only privately held major footwear company in the world, we’re free to do things our way, pushing limits and testing boundaries as we continually reimagine what could be. After all, the status quo isn’t static.
But doing things our way wouldn’t mean much if we weren’t also doing them the right way. We invest in our associates as they invest in us, and as we move forward, we make a point of giving back, supporting communities around us through ambitious philanthropic efforts and involvement programs. We are a company that cares, and our culture is one of integrity and teamwork where together we become greater than the sum of our parts.
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