As Global Head of Product Marketing at Tractian, you will own the function that translates product ambition into market impact. You will define the strategy, standards, and operating rhythm for product marketing globally, ensuring the team drives clear positioning, stronger launches, more effective sales execution, and measurable commercial results.
This is a leadership role with broad influence across Product, Sales, and Growth. You will elevate how Tractian tells its story, how it equips teams to win, and how it brings new offerings to market across regions. Success in this role means building a function that is not just highly efficient, but deeply consequential to revenue, expansion, and category leadership.
With full ownership of the PMM organization and regular exposure to executive leadership, you will be expected to lead with strategic judgment, raise the quality bar across every output, and turn product marketing into one of the company’s core growth levers.
Responsibilities
- Define and execute the company's global product marketing strategy, ensuring positioning, messaging, and go-to-market motion are aligned with business objectives and revenue targets.
- Lead and grow a high-performing PMM team, setting standards for output quality, establishing clear priorities, and creating the conditions for the function to scale.
- Own the narrative, from category positioning to product-level messaging, ensuring Tractian communicates a consistent, compelling story across every market and audience.
- Partner with Sales to build the enablement infrastructure that moves deals: pitch materials, competitive intelligence, battlecards, and segment-specific assets that actually get used in the field.
- Drive go-to-market for product launches, working across Product, Sales, and Growth to bring new capabilities to market with clarity, speed, and commercial impact.
- Translate market and competitive intelligence into strategic recommendations that inform product direction, pricing, and expansion priorities.
- Partner with CS and Account Management to build the post-sale marketing motion, references, case studies, expansion plays, and advocacy programs that drive retention and upsell.
Requirements
- 8+ years in B2B SaaS product marketing, with at least 3 years leading a PMM team or function
- Demonstrated track record of owning enterprise GTM strategy end-to-end, from positioning to pipeline impact
- Experience leading product launches at scale across multiple market segments or geographies
- Deep sales enablement experience: has built commercial assets that moved deals, not just content libraries
- Strong people leader with the ability to manage diverse functionsunder one coherent operating model
- Comfortable with ambiguity and fast pace; knows how to set priorities when everything feels urgent
- US-based with the ability to operate across time zones for Latam alignment
Bonus Points
- Background in industrial tech, IoT, manufacturing, or field-service markets
- Experience building or scaling a PMM function rather than inheriting a mature one
- Bilingual in Portuguese or Spanish
- Has worked in a high-growth Series B/C environment where speed and resourcefulness mattered
- Familiarity with tools like Gong, Posthog, Confluence, HubSpot, Intercom, Amplitude, or similar revenue intelligence platforms
- Passionate about AI and how it's reshaping marketing, constantly experimenting with new tools and pushing the team to work smarter and faster through automation and AI-powered workflows
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What We Do
Tractian is a machine intelligence company that offers industrial monitoring systems. Tractian builds streamlined hardware-software solutions to give maintenance technicians and industrial decision-makers comprehensive oversight of their operations. It is democratizing access to sophisticated real-time monitoring and asset operations tools. Tractian's solutions are used in environments that address a combined total of 5% of global industrial output. The company’s broad market reach is evidenced in its customer base from various industries, such as John Deere, Procter & Gamble, Caterpillar, Goodyear, Carrier, Johnson Controls, and Bimbo, the owner of the brands Little Bites and Thomas Bagels. Tractian's customers see a 6-12x ROI with savings of $6,000 per monitored machine annually on average. In a major milestone and a first for the industry, Tractian launched the AI-Assisted Maintenance category in the industrial sector. In this new paradigm, artificial intelligence identifies machine problems and suggests preventive actions to be taken, giving invaluable insight and support to maintenance professionals. It is important to highlight that the intent of Assisted Maintenance is firmly rooted in augmenting maintenance professionals to provide more assertive diagnosis with human-in-the-loop feedback. Tractian's mission is to elevate this category of workers in a highly impactful way. The Assisted Maintenance category will provide unimaginable support for maintenance professionals. By combining shop floor expertise with our technology, maintainers will be able to anticipate and address issues with unprecedented accuracy and speed
