Clara is the leading platform in Latin America for companies to execute and manage every payment operation. More than 50,000 leading and fast-growing businesses run on our corporate cards, bill pay, financing and B2B payments, and in 2025 the Financial Times named Clara the region’s fastest-growing company. We’re passionate about helping every company we work with become more effective—and, through that, raising the region’s competitiveness. We’re ~400 people, backed by Notable Capital, Coatue, Kaszek, monashees, DST Global, ICONIQ, General Catalyst and Goldman Sachs, among others.
You'll own product marketing for Clara across Mexico, Brazil, and Colombia: positioning, messaging, launches, and the narrative that connects what Product builds to what drives pipeline and revenue. You'll build the function, set the standard, and use AI to make a small team produce like a large one.
Your responsibilities- Own positioning and messaging for all Clara products and translate product capability into a story that Sales, Growth, and customers actually believe.
- Lead go-to-market for new products and features: launch plans, sales enablement, customer communication, and the metrics that tell you it worked.
- Build and run a product marketing function across LatAm.
- Use AI as a core part of the workflow: drafting positioning docs, generating and testing messaging variants, building competitive intelligence pipelines, and automating recurring content and research work.
- Partner with Growth Marketing, Sales, and Product leadership to turn the roadmap into stories, battlecards, and campaigns that move the pipeline.
- Define and track the metrics that prove product marketing's impact: activation, win rates, sales cycle length, and message resonance, not just launch volume.
- Set the editorial and storytelling bar for the whole marketing & product org: product marketing's job is to make everyone else's work sharper.
- 7+ years in product marketing or growth marketing, with at least 2 years leading the function or a team.
- Strong storyteller: a portfolio of positioning docs, launch narratives, or campaigns that moved a real metric, not just shipped.
- Analytical: comfortable owning your own data, tying narrative decisions to funnel or revenue metrics, and making the case with numbers.
- Active, daily use of AI Building tools as part of your real workflow: research, drafting, messaging testing, and competitive intelligence.
- Experience building a function or team from a small base, with the judgment to prioritize ruthlessly.
- Excellent written and spoken English and Spanish or Portuguese; comfortable working across LATAM markets and cultures.
- Comfortable operating cross-functionally with Sales, Product, and Growth, and able to hold your own in a room with Product leadership.
- Fintech, payments, or B2B SaaS experience.
- Startup or scale-up experience, where you built things without a large team or established process.
- Experience with GTM in more than one LATAM market simultaneously.
- A high talent-density team driven to make an impact in Latin America — low ego, high ownership.
- Competitive salary and stock options (ESOP) from day one.
- An annual learning budget and accelerated development paths.
- English is our working language, with Spanish and Portuguese every day.
- Clarity — Open and direct communication: we say what we mean and give context where it matters.
- Simplicity — If it can be simpler, it should be.
- Ownership — We own everything we do, end to end. When something needs to happen, we don't wait.
- Pride — We hold ourselves to a high standard, and it shows in what we deliver.
- ABC (Always Be Changing) — We adapt fast, embrace change, and keep learning.
- Inclusivity — Diverse ideas, stories and perspectives build a better Clara.
If you meet the must-haves, apply — the nice-to-haves are a bonus, not a requirement.
Skills Required
- 7+ years of experience in product marketing or growth marketing
- At least 2 years leading a product marketing function or team
- Portfolio of positioning documents, launch narratives, or campaigns that influenced measurable business metrics
- Strong analytical skills and ability to connect messaging decisions to funnel or revenue metrics
- Daily hands-on use of AI tools for research, drafting, messaging testing, and competitive intelligence
- Experience building a function or team from a small base
- Excellent written and spoken English plus Spanish or Portuguese
- Experience working cross-functionally with Sales, Product, and Growth leadership
- Fintech, payments, or B2B SaaS experience
- Startup or scale-up experience
- Go-to-market experience across multiple Latin American markets simultaneously
Clara Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Clara and has not been reviewed or approved by Clara.
-
Equity Value & Accessibility — Equity grants are emphasized across several descriptions, with stock options commonly included and in some instances available from day one. Feedback suggests this ownership component is a meaningful part of total rewards.
-
Leave & Time Off Breadth — Time off offerings are portrayed as flexible, including references to flexible vacation and flexible time off policies. Feedback suggests this supports work–life balance for many roles.
-
Wellbeing & Lifestyle Benefits — Wellness support is cited through mental‑health platforms, coaching and meditation programs, and monthly wellness reimbursements in some contexts. Feedback suggests these offerings complement core benefits where available.
Clara Insights
What We Do
Clara is the leading payment platform for companies in Latin America. Our end-to-end solution includes our locally-issued corporate cards, Bill Pay, crossborder payments, and our highly-rated software platform used by thousands of the most successful companies across the region. Clara is backed by top global and regional investors such as Coatue, DST Global, General Catalyst, monashees, Kaszek, Canary, A*, BoxGroup, SV Angel, GFC, Picus Capital, Avid Ventures, ICONIQ Growth, Goldman Sachs, and prominent angel investors. Driven by our six core values (Ownership, Pride, ABC, Simplicity, Clarity and Inclusivity) we’ve reached a unicorn valuation in record time, have been recognized as a Great Place to Work and as one of the most promising startups according to Linkedin’s ranking “Top Startups 2021”. We’re looking for the best talent worldwide to join our team and be part of this journey, so you can't afford to miss this chance! We are: * Shaping business finances in Latin America * Driven by our 6 core values * Proud of our inclusive and caring culture * Certified as a Great Place to Work and a Top LinkedIn Startup
.png){kind=logo}
