Global Head of Communication

Zeal Group is an award-winning FinTech organisation offering a variety of products. Established in 2017, we have rapidly expanded to a team of over 700 employees globally 🌎

Our headquarters are in London and have offices spanning Europe, Asia, North and South Africa, the Middle East, South America and Cyprus is the home of our Technology Hub. 🚀

We are a product and people focused company who are passionate about growth, innovative technology, and collaboration 🙌🏼

Role Overview:

As the Global Head of Communications, you will play a key leadership role in shaping the narrative around our brand as we scale globally. You will be responsible for developing and executing a robust communications strategy to build brand awareness, manage public perception, and establish a differentiated brand voice that resonates with our audience.

Build and Scale Global Communications Strategy:

• Design and implement a comprehensive global communications strategy that enhances our external brand awareness and maintains positive perceptions across all markets.
• Establish and grow key external communication mechanisms and channels to ensure consistent and strategic messaging to all stakeholders

Brand Differentiation and Positioning:

• Lead the development of a unique and differentiated brand identity through market and user research, competitor analysis, and insight gathering to ensure our messaging stands out in a crowded market.
• Use data-driven insights to inform and guide the creation of a compelling brand narrative that resonates with users and customers across different regions and markets.

Global Brand Awareness Campaigns:

• Develop and execute high-impact global PR and branding campaigns that resonate with diverse audiences, positioning Zeal Group as a leader in its space.
• Work closely with the marketing and digital teams to ensure alignment between external communications and overall brand strategy.

Reputation Management:

• Manage external communications during crisis or high-stakes events, ensuring clear, transparent messaging that protects the company’s reputation.
• Proactively plan for potential risks and lead communication efforts to safeguard brand reputation in moments of crisis.

Team Leadership and Agency Management:

• Lead and manage a global team of communications professionals, ensuring they have the resources, direction, and support to execute external communication initiatives effectively.
• Oversee and collaborate with external PR agencies and consultants to amplify brand messaging and manage key global initiatives.

Qualifications:

Experience:

• 8+ years of experience in external communications, public relations, or brand strategy, with at least 5 years in senior leadership roles at fast-growing global companies.
• Proven track record of building and scaling brand awareness from scratch, particularly in dynamic, high-growth sectors like fintech, gaming, crypto, or tech.
• Experience in market and user research, with a deep understanding of how to create and establish differentiated brand messaging.
• Bachelor's degree in Communications, Public Relations or Marketing.