Global Field Marketing Manager

OneSource Virtual (OSV) has helped more than 1,000 Workday customers take their teams from transactional to transformational with innovative technology and services for HR, payroll, and finance. Founded in 2008, OSV is the leading exclusive provider of Business-Process-as-a-Service (BPaaS) solutions for Workday, delivering services with unparalleled choice, unwavering commitment, and uncompromising support. OneSource Virtual’s global headquarters is located in Dallas, Texas, with additional locations across North America and Europe. Find your company’s solution at www.onesourcevirtual.com.

Essential Functions and Responsibilities

• Event Creation and Management:
  • In alignment with GTM goals, develop a comprehensive strategy for in-person events and trade shows, including audience targeting, timelines and deadlines, goal setting, budget requirements, content development, promotion, engagement tactics, demand generation, and robust post-event follow-up to maximize lead generation, brand awareness, and thought leadership positioning
  • Execute planned events in person or virtually, serving as the primary point person and owning all aspects of our onsite presence and logistics as well as overall event success.
  • Manage multiple projects and programs simultaneously, leveraging monday.com to meet deadlines and request partnerships from other team members.
  • Manage the use and promotion of the pre-event list. Post-event, manage the lead processing, nurturing, and follow-up in partnership with BDRs to drive meeting and opportunity creation.
  • Manage overall budget and event calendar for the fiscal year. Ensure cost-effective and optimal use of resources.
  • Build and iterate on best practices and repeatable processes to drive efficiency and scale event programs.

• Collaboration and Communication
  • Effectively communicate and collaborate with cross-functional teams, including sales, digital marketing, marketing operations, partner marketing, and demand generation on event-specific messaging, activations, branding, demos, and speakers. Align field marketing efforts with broader initiative and revenue targets
  • Work closely with the alliances and partner marketing teams to build strong co-marketing relationships with partners, jointly plan mutually beneficial events, and execute these joint programs.
  • Work closely with regional and territory sales leaders to understand market needs and develop field marketing strategies to address them.
  • Communicate post-event follow-up plans to sales and share progress toward goals
  • Contribute actively to the global field marketing team and broader Marketing organization, sharing key learnings, best practices, and the creation of shared processes and content
  • Deliver effective communications to internal and external sales/marketing partners on field marketing and event-related programs

• Measurement/Data:
  • Utilize data to assess overall event program contributions, inform decision-making, make recommendations on future events, and collaborate with leaders to continually improve reporting mechanisms.
  • Forecast, budget, meticulously measure, analyze, refine, and share the impact of field programs related to our overall GTM pipeline and performance goals.
  • Leverage technology tools to support data analysis and reporting.

Requirements

• 2-3 years of relevant Field Marketing experience in B2B Field Marketing for a technology or SaaS company
• Experience planning and executing creative, impactful field marketing events and trade show-related programs
• Quick-thinking, calm under pressure, and able to take ownership.
• Data-driven and focused on tracking, measuring, and analyzing event performance and ROI
• A quick learner who thrives in a dynamic, fast-paced environment wearing multiple hats
• Ability and motivation to develop close, trusting relationships with sales leaders and AEs
• Strong time management skills with the ability to plan for and manage multiple priorities and competing deadlines
• Excellent written and oral communication skills and a professional demeanor.
• Ability to travel 15%-20%

Preferred Skills

• Experience with Salesforce, Hubspot, On24, monday.com, and Microsoft Office
• Experience with Workday or another HR or finance technology provider

You are encouraged to learn and share ideas when you join the OneSource Virtual team. We reward innovative thinking, fresh perspectives, creative collaboration, and hard work. As an organization experiencing routine strategic growth, we are always on the lookout for intelligent, talented, and forward-thinking professionals to join our team. OSV employees enjoy a values-based culture, upward mobility, and professional development with opportunities of all kinds.