Global Field Marketing Manager (Team Lead)

As the Field Marketing Manager (based in Spain or Belgium), you will be the driving force behind our global field marketing strategy. You will lead a team of eight talented field marketers across North America, LATAM, EMEA, and APAC, responsible for executing 300+ events annually. Your focus will be on generating high-quality leads, driving pipeline growth, and achieving a strong ROI on all field marketing activities.

Where you will have impact

• Manage and mentor a global team of eight field marketers, helping drive high performance and scalable best practices across geographies.
• Own and execute global field marketing plans aligned with global demand generation and regional sales goals, driving results across NA, LATAM, EMEA, and APAC.
• Own the overall business strategy and execution of our annual customer conferences. 
• Represent Lighthouse at key industry events.
• Develop and manage a robust calendar of field events, including tradeshows, customer events, executive dinners, roadshows, roundtables, webinars, and partner sponsorships, with a focus on driving ROI.
• Own global budget allocation and reporting, ensuring every dollar spent contributes to qualified pipeline growth.
• Ensure all global events reinforce our brand identity and support go-to-market messaging, strategic priorities, and marketing goals.
• Work closely with Sales, Brand Design, and Campaign Managers to ensure event planning, promotion, and follow-up are aligned and fully integrated.
• Build repeatable event frameworks, processes, and templates that the field marketers can leverage for consistency, high quality, and results-oriented events.
• Measure performance and impact of events, continuously b our strategies and tactics based on data-driven insights.

Who you are

• 5+ years of experience in (field) marketing, preferably in the SaaS industry.
• 3+ years of experience leading a global team and navigating cultural nuances.
• Experience with customer events, including planning, execution, and analysis.
• Strong project management and analytical skills.
• Experience with CRM and marketing automation systems (HubSpot and Salesforce preferred).
• Excellent communication, interpersonal, and leadership skills.
• Ability to thrive in a fast-paced, dynamic environment.
• Ability to work independently and as part of a team.
• Thick skin and ability to handle strong personalities.
• Willingness to work flexible hours to accommodate global time zones.

Bonus Points:

• Experience in the hospitality industry.
• Experience with high-growth companies or IPO transitions.

About our team

Lighthouse Marketing is a global team of creative thinkers who blend the art and science of marketing to amplify the brand, drive revenue, and deliver great marketing experiences. We work across time-zones, we focus on the metrics that matter, and we push each other to continually raise the bar. We embrace a customer-first approach to marketing and continually look for points of friction in the funnel that marketing can help to solve. We are on the lookout for new growth levers, we encourage experimentation, and we embrace a culture of learning and growth.

What's in it for you?

• Flexible working environment: Work from home or at one of our offices in Belgium, Spain or London.
• Flexible time off: Autonomy to manage your work-life balance.
• Collaborative team: High-bar, friendly, creative, and passionate colleagues.
• Career development: Workshops, frameworks, tools, training, and processes to realize your full potential.
• Impactful work: Shape products relied on by 75,000+ users worldwide.
• Comprehensive health insurance: Extensive coverage for you and your dependents.
• Competitive compensation: Proactively maintained to value your work.
• Referral bonuses: Earn rewards for bringing in new talent.