Global Experiential Marketing Program Manager VP

POSITION RESPONSIBILITIES:

• Primary responsibility is to manage the end-to-end process of 'Environmental Design' for Thought Leadership Strategic Forums, LOB/Industry Conferences, and other tentpole Sponsorship related events/activities
• Global lead with intentional focus on marketing designs and builds that elevate brand awareness and enhance client engagement across the franchise.
• Partner with key line of business marketing leads and senior stakeholders to ensure creative designs, programming activities, messaging, and overall environment is aligned with objectives.
• Collaborate with outside & internal agencies/teams to develop and ensure briefs, concepts/designs, programming/events and activation plans, contracts, marketing materials, creatives, and timeline deliverables are met consistently
• Apply event planning/program management knowledge, learnings and industry expertise in Investment or Corporate Banking in the development of these creative designs and events.  
• Work with the team and internal partners to ensure all activities meet objectives and resources optimize budgets by leveraging industry/internal ‘best practices’
• Executes designs/events within approval process, budget allocation and on time
• Manage and coordinate tracking and analysis of metrics with key Client Marketing and LOB stakeholders to assess overall ROI
• Provide on-site oversight, agency and design management - global travel and evening hours required

QUALIFICATIONS:

• Bachelor’s degree in business, marketing or equivalent work experience
• 5 years of marketing experience in investment or corporate banking with 2+ years of event and project management
• Financial services industry and or Marketing Agency experience (preferred)
• Superior project management experience and the ability to manage multiple projects at one time
• Excellent communication and digital skills with strong problem solving acumen
• Proven team player who works hard, is both a team and individual contributor      

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Job Family Group:

Marketing

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Job Family:

Marketing Program Management

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Time Type:

Full time

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Primary Location:

New York New York United States

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Primary Location Full Time Salary Range:

$129,840.00 - $194,760.00

In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

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Anticipated Posting Close Date:

Apr 03, 2025

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Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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