Freudenberg Group

Global E-Commerce Digital Marketing Manager

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Parets del Vallès, Barcelona, Cataluña, ESP

In-Office

Other • Automation • Manufacturing

The Role

Working at Freudenberg: We will wow your world!

Responsibilities:

Key Responsibilities:

•Develop data-driven strategies to achieve significant increases in lead generation and ROI across all channels.

•Manage digital campaigns, setting and tracking KPIs (ROI, CPA).

•Create all e-commerce marketing materials, ensuring brand consistency.

•Develop and implement SEO-optimized content strategies.

•Manage e-commerce investment budgets, controlling variance.

•Analyze campaign performance and report monthly metrics.

•Collaborate with sales, product, and KAM teams.

•Optimize for SEO/SEM and manage influencer marketing campaigns.

•Conduct market research and adapt strategies based on insights. Mentor junior team members.

Additional Responsibilities:

•SEO/SEM: Optimize for visibility to achieve a 10% traffic increase.

•Market Research: Monitor trends and adapt strategies based on insights.

•Budget Management: Oversee a [Dollar Amount] budget to achieve [Percentage]% ROI with a +/- [Percentage]% variance.

•Stakeholder Engagement: Foster relationships to ensure consistent branding.

•Team Development: Mentor junior staff in SEO, social media, and analytics.

•Influencer Marketing: Manage campaigns and track ROI.

Qualifications:

Professional Experience & Education:

•Minimum 4-5 years of successful digital marketing experience (FMCG/B2B).

•Proven track record of measurable improvements in lead generation and brand awareness.

•Proficiency in digital marketing tools and analytics.

•Expertise in SEO-optimized content and integrated campaigns.

•Excellent collaboration skills.

Specific Knowledge:

•E-commerce Expertise: Strong grasp of all e-commerce elements.

•Analytical Skills: Expert in analytical, statistical, and quantitative methods.

•Cross-Functional Networking: Proven ability to build networks to achieve marketing goals.

•Project Management: Proficient in project management methodologies.

•Compliance Knowledge: Strong understanding of relevant regulations (specify if applicable).

Specific Competencies:

•Strategic thinking;

•digital marketing expertise;

• strong communication & influence;

•decisive problem-solving.

The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.

Freudenberg Home and Cleaning Solutions Iberica S.L.U.

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The Company

HQ: Weinheim

17,448 Employees

What We Do

Freudenberg is a global technology group that strengthens its customers and society long-term through forward-looking innovations. Together with its partners, customers and research institutions, the Freudenberg Group develops leading-edge technologies and excellent products and services for about 40 markets and for thousands of applications: seals, vibration control components, technical textiles, filters, specialty chemicals, medical products and the most modern cleaning products. Strength of innovation, strong customer orientation, diversity, and team spirit are the cornerstones of the Group. The 170-year-old company holds strong to its core values: a commitment to excellence, reliability and pro-active, responsible action. In 2022, the Freudenberg Group employed more than 51,000 people in some 60 countries worldwide and generated sales of more than €11.7 billion. Learn more about us and visit our digital home at freudenberg.com and read the stories that make us Freudenberg. Visit and follow us at www.freudenberg.com https://www.instagram.com/freudenberg.group/ www.youtube.com/FreudenbergGroup www.facebook.com/freudenberggroup *** Netiquette *** We look forward to receiving your comments and posts. On behalf of all users, we ask for constructive contributions, mutual respect, courtesy and tolerance. All contributions will be checked and we reserve the right to delete contributions. This applies in particular to unlawful content, incorrect statements, advertising for third parties, spam or slander. In addition, we reserve the right to remove comments that are otherwise inappropriate or incorrect. Contributions made by external users do not necessarily reflect Freudenberg’s opinion. Please find our data protect information here: https://www.freudenberg.com/fileadmin/downloads/english/2020-11_DataProtectionInformation_SocialMedia_EN.pdf