Global Director Integrated Brand Marketing – Midscale & Economy Brands (F/M/X)

Sorry, this job was removed at 04:10 p.m. (UTC) on Monday, May 18, 2026
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Issy-les-Moulineaux, Hauts-de-Seine, Île-de-France, FRA
In-Office
Hospitality
The Role
Company Description

🌍 Join Accor – a professional journey at the heart of a committed, international and transforming group

Accor, a global leader in hospitality, present in more than 110 countries with 5,500 hotels, welcomes you to its offices located in Issy-les-Moulineaux.

This is where the Group’s global expertise comes together: strategy, finance, human resources, legal, technology, marketing, sustainability, communication, audit, procurement, etc.

Joining Accor means actively contributing to defining, structuring, and supporting the transformation of an international group, in direct connection with operational teams around the world.

Job Description

1. Campaign Development & Integration

  • Translate brand strategies into clear campaign narratives & frameworks
  • Lead the development and launch of new campaigns
  • Promote the use of AI solutions for content creation and localisation

2. Campaign Continuity & Amplification

  • Contribute to the rollout & amplification of key campaigns across regions
  • Ensure consistency of messaging and assets across regions
  • Ensure alignment on timelines, assets’ list, and priorities

3. Cross-Functional Alignment

  • Ensure clear communication and alignment across stakeholders : Brand teams, Full-Funnel teams, Regions, All Accor and Publicis
  • Facilitate collaboration in a matrix organization

4. B2B Communication Support

  • Support Sales teams on B2B communication topics
  • Help identify needs & contribute to relevant creative asset development

Qualifications

Master’s degree in Marketing, Communications, Business, or equivalent discipline.

  • 10+ years of international marketing experience with experience in brand marketing / integrated campaigns
  • Hospitality experience as a plus
  • Strong strategic thinking, storytelling and project management skills
  • Experience managing external agencies
  • Strong communication and stakeholder management in a Global & cross-functional environments
  • Fluent in English & French

Additional Information

💡 Why join us?

And what are our commitments?

To the world

  • Accor is committed to the world around us, with a strong employer culture focused on the development of our 300,000 talents.
  • We adopt a continuous improvement approach to reduce the environmental impact of digital across all our projects.

To your career

  • We enable all our employees to maintain a healthy work-life balance and give them the means to shape their working environment in their own image.
  • Dedicated Talent Management, continuous improvement, and training and development paths are defined both individually and collectively so that we can grow together, every day.

Concretely, at Accor:

  • Remote work possible several days per week from France and flexible working options: work from home, our offices, or even our hotels and coworking spaces thanks to Worklib.

And also,

  • ALL - Heartist® program: preferential rates and flash offers for unforgettable stays and experiences across all our Accor locations and with our partners worldwide.
  • Heartist® for Good volunteering program: 1 day offered during your working time to get involved with a non-profit organization.
  • A Social and Economic Committee (CSE) that supports you in financing your cultural and sports activities.
  • Sustainable Mobility Package for using an eco-friendly means of transportation or a “company bike” program in partnership with Zenride.
  • Coverage of urban public transport subscriptions between home and workplace, in accordance with the French Finance Law scale.
  • Meal vouchers with a face value of €11.
  • A mandatory health insurance plan funded at 50% by Accor, at no additional cost in case of enrollment of your dependents.
  • Not to mention attractive working conditions with collaborative workspaces, restaurants, game areas, as well as well-being and sports spaces on site or through Gymlib.

Your talent and motivation are our only selection criteria.

We value the richness of diverse nationalities, personalities, and professional backgrounds.
We know how to adapt to the specific needs of our employees, particularly those with disabilities.
We encourage all applications, without distinction of gender, so dare to apply!

For us, recruitment is above all a story of encounters.

Does this role appeal to you? Apply, and we will offer you:

  • An initial discussion with our recruitment team to present the key elements of the role or guide you toward a position that may better suit you,
  • One or more interviews with managers and team members,
  • For certain roles, you may also be asked to complete a test or case study, as well as a questionnaire about your personality and motivations.
  • A final interview with our Human Resources team to discuss our Group culture, working environment, training program, and career prospects, as well as the different Group benefits.
  • Personalized feedback.

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The Company
HQ: Paris
77,633 Employees

What We Do

We are Accor We are more than 290,000 hospitality experts placing people at the heart of what we do, creating emotion for our guests, and nurturing passion for service and achievement beyond limits. Building on the strength of our teams and of our fully integrated ecosystem of leading brands, personalized services & expert solutions, we break new ground to reimagine hospitality and inspire new ways to experience the world. We are dedicated to suit all desires and needs, and reinvent the guest experience every day with our 45 hotel brands across all segments- 5,600 properties around the world from luxury five-star palaces to smart economy hotels, exquisite residences to full-service resorts. Because we take care of millions of guests and each of our hotels is a world in itself, where every action counts. We strive to make positive impact both locally and globally, to ensure hospitality benefits not only the few, but all.

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