Amplifon is the global leader in the retail hearing care industry. Over 20,000 professionals in 26 countries, coming from more than 100 different nationalities, work every day in a global network of 9,500 points of sales to empower thousands of people to rediscover all the emotions of sound. In Amplifon we believe people are the most important component of our success. Only through investment in talent engagement, professional development, and recognition, our people can express their potential and build a fulfilling career.
Who we are
Amplifon is an Italian multinational company and the global leader in hearing care solutions and services for retail expertise, customization and consumer care.
More than 20,000 professionals in a network of 9,500 points of sale are present in 26 countries worldwide, empowering people to rediscover all the emotions of sound every day!
In Amplifon we believe people are the most important component of our success. Working with us gives you the chance to make your voice heard, build strong working relationships, and create your own tailor-made career. Here you’ll find all the support, tools, and opportunities you need to grow, and your colleagues will be there to motivate and inspire you every step of the way.
In our journey towards the empowerment of people, Amplifon has been awarded “Top Employer 2024” in the whole Europe region, the United States, and New Zealand by Top Employers Institute. Additionally, we are proud to be the first Italian multinational to be globally certified among the Global “Leading Employers” 2024. This recognition spans every geographical area (Europe, the Americas, and Asia Pacific) and all 26 countries where we operate.
What we are looking for
We are looking for a Senior Specialist focus on Content Strategy & Digital Creative to join the Amplifon Global Marketing team and help shape the evolution of our global digital content ecosystem.
In this role, you will drive the global content strategy, working closely with internal teams, countries and creative agencies to develop impactful digital campaigns and always-on content initiatives.
You will act as a strategic partner for our markets, supporting local teams in defining the most effective content approaches for their audiences while ensuring consistency with Amplifon’s global brand vision.
This role combines strategic thinking, creative sensibility and strong project management, with the opportunity to influence how Amplifon tells its story across markets and digital touchpoints.
What you’ll do
Own Amplifon’s Global Content Strategy
- Define and evolve the global content framework across digital channels, campaigns and editorial initiatives
- Ensure consistency between global storytelling and local market activation
Act as a strategic partner for countries
- Support local teams in defining content strategies tailored to their markets
- Work alongside the media team to align content strategy with channel planning and campaign objectives
- Provide guidance on formats, storytelling and creative direction
Lead creative development
- Brief and guide creative agencies on global digital campaigns and content initiatives
- Write clear strategic briefs and provide feedback throughout the creative process
- Ensure the effective rollout and adaptation of assets across markets
Drive cross-team collaboration - Work closely with Brand, Media, Website and other marketing teams to ensure integrated communication strategies
- Bring a strong content-first mindset to global marketing initiatives
Monitor performance
- Track and analyze content and campaign performance
- Translate insights into recommendations to continuously improve content strategies
What we’re looking for
- 5+ years of experience in content, digital marketing or creative strategy
- Strong understanding of digital ecosystems, content marketing and social media
- Experience working with/for creative agencies and managing briefing processes
- Strategic mindset with the ability to advise and influence multiple stakeholders
- Strong organizational and project management skills
- Data-driven approach and familiarity with content performance metrics
- Fluent English mandatory
We offer 6 days of remote working, the location is Via Giuseppe Ripamonti 133.Milano
Top Skills
What We Do
As the global leader in the hearing care retail industry, we have been changing the lives of millions of customers across the globe since 1950. With stores and offices spanning across 26 countries and a team of 20,300 dedicated professionals, we take pride in setting the industry standard as we empower people to rediscover all the emotions of sound. Although we are constantly growing, we have the drive of a start-up and are committed to striving for innovation every day. Whatever role our employees take on at Amplifon, they each make more possible - more brands for customers, more support for colleagues, more opportunities for their own careers and more innovative possibilities. We are guided by our values and are motivated by our purpose, ensuring each new day brings opportunities for innovation as we explore new horizons for our business, our customers and each other. At Amplifon, we make more possible. Amplifon operates in: Argentina, Australia, Belgium, Canada, Chile, China, Colombia, Ecuador, Egypt, France, Germany, Hungary, India, Israel, Italy, Mexico, New Zealand, Panama, Poland, Portugal, Spain, Switzerland, the Netherlands, UK, United States, and Uruguay. Read our Netiquette and help us create an inclusive environment to interact within: https://corporate.amplifon.com/en/netiquette?formSearchPage=true
