Global Content Manager

We are seeking an experienced and ambitious Global Content Manager to lead Brompton's global editorial content strategy. Reporting to the Global Head of Brand, this role will define how Brompton's stories are told across customer touchpoints, ensuring our voice, narrative and editorial standards are distinctive, coherent and consistently applied worldwide.

Acting as the steward of Brompton's content ecosystem, the role will play a pivotal part in translating brand strategy and the Life Unfolded positioning into compelling stories, messaging frameworks and editorial experiences across websites as well as contributing to delivery of campaigns across CRM, retail, social channels, partnerships and investigating emerging AI-led discovery platforms.

Working in close partnership with the Global Integrated Communications Planning Lead, the Global Content Manager will shape the editorial and content response to agreed campaign and commercial priorities. The Planning Lead determines the audience, opportunity, customer journey, market and channel plan; the Global Content Manager determines the narrative, messaging, editorial approach and content required to bring that plan to life.

The role combines strategic thinking, editorial leadership and hands-on copy expertise. It requires someone equally comfortable defining narrative direction, developing messaging frameworks, editing copy, coaching writers and building the systems that allow exceptional content to scale globally.

Clear Role Boundary:

Integrated Comms Planning Lead

• Defines the commercial opportunity, budget, priority audiences, markets and communications objectives.
• Owns campaign choreography: customer journeys, channel roles, media planning and cross-functional delivery.
• Answers: "What are we trying to achieve, with whom, where and through which channels?"

Global Content Manager

• Defines the brand narrative, messaging framework, editorial proposition and content pillars.
• Owns editorial direction, copy leadership, content quality, website editorial experience and content governance.
• Answers: "What story are we telling, how should it sound and what content will make it meaningful and effective?"
  

• Own the editorial strategy and roadmap for Brompton's global websites, evolving them from primarily transactional destinations into distinctive, useful and inspiring expressions of the brand.
• Create a coherent editorial journey from brand discovery and inspiration through product consideration and purchase.
• Bring Brompton's products, people, heritage, communities and role in city life together through compelling storytelling.
• Partner with UX, E-commerce, Creative and Technology teams to evolve site structure, templates and formats so editorial content is integrated into the customer experience.
• Balance customer usefulness, brand expression, organic visibility and commercial performance in website content decisions.

• Own the overarching global content strategy, creating one connected and recognisable Brompton story across customer touchpoints.
• Develop and maintain Brompton's global narrative framework so campaigns, products, partnerships and editorial content contribute to a coherent brand story.
• Translate Life Unfolded-led brand strategy into clear content pillars, messaging priorities and editorial territories.
• Set the long-term direction for brand content, identifying stories, themes, formats and cultural opportunities that build relevance and distinction.
• Identify opportunities to adapt, reuse and amplify strong content across the ecosystem, improving consistency, reach and efficiency.

• Champion Brompton's tone of voice and editorial standards, keeping our storytelling distinctive and recognisable across every customer-facing touchpoint.
• Bring strong writing and editing skills to campaigns, product launches, website journeys, CRM, retail and social — shaping copy and messaging for the moments that matter most.
• Build practical copywriting standards, messaging frameworks and editorial guidelines that help teams write well, consistently and at pace.
• Support writers across the business and our agency partners, raising the bar on craft and editorial judgement.

• Develop and maintain Brompton's editorial roadmap, balancing campaign, product, community, cultural and evergreen storytelling.
• Partner with the Global Integrated Communications Planning Lead to translate agreed communications priorities into editorial programs, content requirements and channel-specific storytelling approaches.
• Turn approved priorities into clear editorial briefs and commissioning plans, with defined messages, formats, deliverables and quality standards.
• Lead the content production workflow from commissioning through creation, editing, approval, localisation, publication, optimisation and retirement.
• Maintain visibility of upcoming content needs and production dependencies, identifying opportunities to improve, reuse and deliver impact.
• Ensure each story is expressed appropriately for its platform while retaining a consistent strategic and creative idea.

• Define web content principles, copy standards, workflows and approval processes that protect Brompton's reputation for premium quality while enabling teams to move at pace.
• Ensure global content is accurate, accessible, current, on-brand and consistent across the customer journey.
• Lead regular content audits and establish a disciplined approach to improving, consolidating, updating or retiring content.
• Create scalable tools and templates that help global and regional teams produce stronger content with greater consistency.
• Set clear standards for the responsible use of AI in content development, protecting originality, accuracy and Brompton's distinctive voice.

• Work closely with regional marketing teams to make the global content strategy locally relevant while maintaining a coherent worldwide brand expression.
• Build localisation frameworks that protect meaning, tone and cultural relevance rather than relying on direct translation alone.
• Develop trusted partnerships across Brand, Creative, E-commerce, Product, PR, Social, CRM, Retail, Partnerships, SEO and regional teams.
• Build and manage a high-quality network of third party writers, editors, translators, filmmakers, agencies and specialist contributors.

• Use audience insight, cultural trends, search behaviour and customer data to identify editorial opportunities and unmet content needs.
• Define a balanced content measurement framework spanning brand engagement, audience growth, usefulness, organic visibility, consideration and conversion.
• Apply SEO best practice without compromising editorial quality, audience value or brand voice.
• Lead Brompton's approach to AI-led brand discovery, ensuring content is structured, authoritative and distinctive across emerging search and discovery environments.
• Test topics, formats, journeys and calls to action, turning performance insight into clear editorial decisions and future priorities.
• Report regularly on content impact, learning and priorities to the Global Head of Brand and wider stakeholders.

• Lead, mentor and develop a small content team, building a collaborative culture with high standards of craft, curiosity and accountability.
• Prioritise multiple initiatives and manage content budgets, external resources and delivery timelines effectively.
• Improve tools, processes and ways of working so Brompton's content operation can scale globally without losing quality or character.
• Champion content as a strategic brand discipline across the business, rather than simply a production or publishing service.

• The website has a compelling editorial proposition that strengthens the brand and helps customers make informed choices.
• Brompton has one clear, distinctive and future-facing global content strategy that reflects the Life Unfolded brand philosophy.
• Campaign, product, editorial and customer content work together to tell a coherent brand story without duplicating communications planning ownership.
• Brompton's voice is recognisable, consistent and confidently applied across global and regional communications.
• Content is easier to commission, create, govern, localise and scale without loss of quality or character.
• Content quality, audience engagement, organic and AI-led discovery, and contribution to customer journeys improve measurably.
• The content team is recognised as a strategic brand partner with strong editorial and copywriting capability.

• Experience in content strategy, editorial leadership, copywriting or brand publishing, ideally within a global consumer brand, media business or design-led organisation.
• A proven track record of creating and delivering content strategies across multiple channels and markets.
• Exceptional writing, editing and editorial judgement, with a strong instinct for voice, messaging, storytelling, relevance and quality.
• The ability to move confidently between high-level narrative strategy and hands-on copy development.
• A strategic and creative mindset combined with the operational discipline to build effective, scalable content systems.
• Strong leadership experience, including developing teams and directing agencies, freelancers and contributors.
• Confidence working across Brand, Creative, E-commerce, UX, Product, PR, Social, CRM, Retail, SEO and regional marketing teams.
• Experience with content management systems, analytics, SEO, localisation and digital publishing workflows.
• A sound understanding of how generative AI and large language models are reshaping content production, copywriting, search and brand discovery.
• The ability to interpret data and insight without allowing short-term metrics to override long-term brand value.
• Excellent stakeholder management and communication skills, with the confidence to influence senior leaders and champion a clear point of view.
• Curiosity about cities, culture, urban mobility, design and the changing ways people live and move.

You are an editorial leader and accomplished copy practitioner who can see the whole content ecosystem without losing sight of the craft. You create clarity from complexity, bring multiple teams behind one narrative and make a distinctive brand voice useful across very different channels. You are equally comfortable setting direction, challenging a brief, shaping a headline, editing a product story and building the systems that allow great content to scale.

Benefits at Brompton:

Brompton offers you an excellent working environment with enthusiastic colleagues who get along, communicate and co-operate well with each other. The working climate is informal, but we work hard. Next to good terms of employment, Brompton offers you the opportunity to work in a responsible and challenging job within a dynamic, international and ambitious environment. We are all proud to be part of Brompton Bicycle Ltd; we all share the same passion and dedication to the company and the product, despite any differences in cultural backgrounds and skills.

• 9 Day Fortnight – This is a flexible working pattern which individuals can opt in for where an employee works their contractual hours across 9 days instead of 10 days. (i.e. 80 hours across 9 days instead of 10 days). This mean the individual would work an additional hour across Monday to Thursday (across the 2 week period) to gain their Friday off
• Annual Leave – 25 days annual leave, plus all UK bank holidays, prorated
• Competitive Salary – Plus workplace pension scheme and profit share bonus.
• Brompton Discount - Get ready to bike in style, as all employee’s receive up to 60% off their very own bike and accessories, plus there are discounts for your friends and family too.
• Staff Loan Bike – All employees are eligible to receive a Brompton Bicycle which they can use free of charge for up to 3 months
• Free Breakfast – Unlimited, all-day access to an array of fruit and cereal
• Breakout Areas – Unwind on the mezzanine floor which contains a ping-pong, foosball and pool table and other games like darts and a giant Connect-4!
• Learning and Development - Access to free LinkedIn Learning and opportunity to devote some of your time at work to personal development. We value professional development and actively promote internal promotions and opportunities.
• Benefits - Workplace Pension Scheme, Flexible Working, Cycle to Work Scheme and other benefits.
• Mental Health – We provide access to a confidential EAP that offers counselling, resources and support for various mental health challenges.
• Paid Leave – We offer an enhanced Family, Paternity and Maternity leave pay.

Diversity, Equality and Inclusion Commitment

Regardless of age, disability, race, gender, religion, sexual orientation, culture, educational background, parental status, neurodiversity or disability - whoever you are, if you’re passionate about your work, curious, relentless and customer-obsessed, we want to hear from you.

Our Values

We Take Pride - Quality is born in the details

We Build Community - A Brompton brings people together

We Are Human - Being ourselves create magic

We Are Curious - Inspiration is everywhere

We Bring Energy - Our movement and momentum are infectious