ROLE TITLE: Global Brand Manager, Pepsi Lipton
LOCATION: Kingston office, London
BUSINESS CONTEXT
Pepsi Lipton is a joint venture between Unilever and PepsiCo to manufacture and sell iced tea branded products around the world. Lipton Ice tea is globally the No1 Ready to drink Ice Tea, with a $ 3 bn turnover.
Tea RTD remains a massive growth opportunity globally, still only accounting for >5% of the LRB market and yet offering distinctive and on-trend tasty refreshment experiences. Building on tea’s inherent goodness Pepsi Lipton leads for greater environmental wellbeing via an ambitious net zero goal, enhances mental wellbeing through its brand purpose, and improves physical wellbeing though significantly healthier products.
As an independent company in its own right, the joint venture has its own board of directors. As a global organization, the variation in countries, bottlers and manufacturing sites makes this a very exciting place to work. We have 5 regional organisations operating across the world: North America, Europe, LATAM, AMESA, and APAC. We are constantly breaking new grounds with new mixes launched into white markets.
Whilst we have the backing and support of our two parent companies, our entrepreneurial set-up gives us real autonomy. Our roles are broad, our responsibilities are big and our experiences even bigger with the opportunity to learn from the best talent of both companies. We have high visibility and great exposure to senior leadership and to talented colleagues all over the world. It means – all resources in the JV need to have powerful influential skills and be confident to operate independently. It as well means, that we are leaders responsible from the end-to-end business in a way that’s just not possible at our parent companies.
So, if you want to really challenge yourself, and experience a whole new way of working with an entrepreneurial winning mindset, without leaving your parent company, this could be the perfect place to take your career to the next level.
To learn more, visit www.pepsilipton.com
ROLE PURPOSE
The Global Brand Manager role is part of the Global Marketing Team based out of London. The Global team plays a central role within the JV, responsible for defining the long term marketing strategy, especially on our Global Lipton brand, on our sustainability agenda, and our Horizon 2/3 innovation program.
RESPONSIBILITIES
This is an exciting and dynamic role, reporting into the Global Senior Marketing Manager to build a strong communications program, both internal and external, for our brands and our business. The role works closely with the Regions, our advertising agency partners and cross-functional teams; Insights, Technical to create award winning campaigns, unmissable creative ideas, and E2E brand experience. The role requires very strong project management skills and an understanding of the world of communications - creative, design & media agencies. As part of the Global team, this role has direct exposure to JV Regional Directors and the CMO, who are key stakeholders on these projects. The main deliverables will include:
Help lead the Internal and External communications program and big scale conferences
- Strong judge of creative ideas and ability to clearly communicate with agency partners to shape strong, unmissable campaigns and programs
- Work closely with regions & markets to execute with excellence
- Ability to bring a strategic lens to content development
Exceptional Project management of the different communication workstreams to deliver high quality programs, on time and in full. Own and actively manage budgets to deliver efficiencies and strong ROI
Help shape and lead the Marketing capability program for the JV, bringing outside in, best in class inspiration to upskill the marketing community
Help deliver internal & external awards agenda; driving growth in awards submissions and elevating internal marketing awards event
KEY SKILLS AND EXPERIENCE REQUIRED
Business skills
The candidate should have a real passion for deep consumer understanding, communications, and exceptional project management skills.
Established experience in a communications role – either brand or creative agency side
Experience working with global teams / on global brands is preferred
Good strategic thinker, with strong eye for creativity and working with agency partners
Strong project management experience across complex projects and proven ability to balance quality, time, cost and working with a big mix of partners.
Strong influencing and people management skills– from internal cross functional teams, creative, media, design and digital agencies and proficiency in briefing and providing direction on various projects
Solid presentation, “sell-in” and clear communication skills with ability to flex to different styles / work in a very international environment
Personal skills
Strong consumer curiosity, with ability to unravel and stay true to consumer insights
Self-starter, hands on and with a high bias for action.
Comfortable with ambiguity and able to generate/propose best approach to keep project moving.
Resilient with an ability to overcome challenges to deliver on time.
Relentlessly optimistic always striving to go the extra mile to deliver excellent performance
Authentic, passionate, genuine team player with the wisdom of creating quality connections.
Ability to think outside the box and bring the outside in.
Rigorous, able to prioritize effectively across workstreams
Ownership mindset
Strong ability to engage and build relationships with remote teams and stakeholders
Min. Bachelor Degree. Masters degree preferred
Pepsi Lipton Values
Exploration - We believe in the relentless pursuit of growth, learning and innovation, driven by curiosity and a pioneering spirit
Courage - We embrace boldness and resilience in daring to challenge the status quo
Collaboration - We succeed through partnership and empowering people to make things happen
Positivi- TEA - We uplift through the power of tea to replenish people, society, planet, including each other with our culture of positivi-TEA
Pepsi Lipton Behaviours
Drive Consumer Centricity – We put People at the heart of everything we do
Act as Owners – We operate with an owner mindset end to end to win as a system
Be Agile & Resilient - We stay agile and adapt boldly to change with resilience
Empower & Enable People – We unlock the full potential of both Talent & Teams
Lead with Purpose – Ensure purpose guides our decisions and actions
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What We Do
Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best.
Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names and innovative-forward thinking brands like Ben & Jerry’s, The Dollar Shave Club and Dermalogica.
Every individual here can bring their purpose to life through their work. Join us and you’ll be surrounded by inspiring leaders and supportive peers. Among them, you’ll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we’ll work to help you become a better you.
