Global Brand GTM Operations Manager

Posted 3 Days Ago
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North Vancouver, BC, CAN
Hybrid
108K-142K Annually
Senior level
Design
The Role
Manages the Global Channels go-to-market pathway by coordinating seasonal planning, timelines, stage gates, deliverables, and cross-functional handoffs. Partners with Brand Marketing, Global Channels, Creative, Operations, and regional teams to track progress, identify risks, resolve issues, and maintain alignment. Oversees GTM calendars, documentation, trackers, project management tools, working sessions, and continuous process improvements across global seasonal programs.
Summary Generated by Built In

Department:  Brand Marketing

Reports to:  Director, Global Brand Operations - GTM

Location: North Vancouver, B.C.

Your Opportunity at ARC’TERYX:

As the Global Brand GTM Operations manager, you support the Go-To-Market (GTM) operations across the Brand function, helping bring our global Brand priorities to market by connecting teams, timelines, and processes from strategy through execution.

With a dedicated focus on the Global Channels GTM pathway, you work closely with Global Brand Marketing, Global Channel teams, Global Creative, Global Brand Ops, and Regional Marketing partners to align teams on requirements, key milestones, and seasonal deliverables.

You manage the day-to-day operation of this pathway, identify risks and opportunities for improvement, and contribute to the continued evolution of our Brand GTM system.

You are highly organized, proactive, and collaborative, with the ability navigate complex timelines, connect cross-functional teams and bring clarity to processes in a fast-paced environment.

This role is primarily based out of our North Vancouver office and is open to hybrid work (or remote Canada with travels to North Vancouver, BC). Candidates must be eligible to work in Canada.


Meet Your Future Team:

The Global Brand GTM Team is responsible for the operating framework that connects integrated planning and execution (including GTM Planning, stage-gate management, cross-functional alignment, and global-to-regional integration).

We work closely with Global Brand Marketing, Global Channels, Global Creative, Global Brand Operations, and Regional marketing teams, helping to navigate the GTM process, coordinate seasonal requirements, and stay aligned as seasonal plans progress.

If you were the Global Brand GTM Operations Manager, here are some of the core activities you would be doing:

    Global Channels GTM Pathway Management

  • Owning the day-to-day coordination and management of the Global Channels GTM pathway, ensuring teams are aligned on process requirements, timelines, milestones, and deliverables
  • Coordinating Global Channel teams through seasonal planning, alignment, and handoffs from strategic direction into execution planning
  • Partnering with functional leads to clarify deliverables, responsibilities, dependencies, and readiness for key GTM stage gates
  • Tracking progress against seasonal milestones, proactively identifying risks or gaps, and partnering with teams to resolve issues or escalate decisions as needed
  • Facilitating cross-functional working sessions and reviews to maintain alignment and momentum across Global Channel teams
  • Identifying opportunities to improve the Global Channels GTM pathway and recommending process and workflow improvements to GTM leadership
  • Seasonal GTM Operations & Cross-Functional Coordination

  • Supporting the planning and maintenance of the Brand GTM calendar, including key milestones, dependencies, and stage gates
  • Leading the scheduling and preparation for GTM stage gates and working sessions, including agendas, participant alignment, materials, documentation, and follow-ups
  • Providing regular updates to Brand and cross-functional partners on upcoming milestones, deliverable expectations, and seasonal readiness
  • Maintaining visibility into team-level progress and dependencies, ensuring risks and changes are communicated to the appropriate stakeholders
  • Supporting global-to-regional GTM coordination and seasonal handoffs, partnering with Regional Integration teams to align on regional requirements
  • Overseeing the GTM process documentation, trackers, and project management tools ensuring consistent execution across seasons
  • Contributing to seasonal GTM reviews, capturing feedback, lessons learned, and identifying opportunities for continuous improvement
  • Here are some of the things you could be working on in the future:

  • Supporting the refinement and development of the Global Channels GTM pathway as channel capabilities, requirements, and ways of working evolve
  • Providing ongoing updates to stakeholders on GTM timelines and dependencies, while working within our project management process to ensure operational integration across functions
  • Are you our next Global Brand GTM Operations Manager?

  • You have a Bachelor's degree or post-secondary education in a related field (GTM lifecycles, product development in the clothing/textile industry, Design Operations, Agency/Studio Operations)
  • You have 5+ years experience in marketing operations, GTM operations, project management, or cross-functional program coordination, ideally within a global consumer brand or creative environment
  • You have experience working within GTM processes in a product-based business within the outerwear, apparel, or footwear industry
  • You understand how marketing strategies translate into cross-functional planning, deliverables, and execution
  • You have experience coordinating multiple functional teams, managing timelines, and tracking interdependent deliverables
  • You are comfortable facilitating meetings, communicating expectations, and following through with stakeholders to maintain progress
  • You can proactively identify risks, resolve operational challenges, and recognize when issues require escalation
  • You have strong communication and organizational skills, with a collaborative, solution-oriented mindset
  • You have familiarity with GTM tools, calendars, and enterprise-wide process coordination
  • You have experience and expertise in working with project management tools (Smartsheet, Monday, etc.)
  • You have strong skills in workflow organization and efficiency to meet deadlines and manage multiple priorities
  • You have relentless attention to detail and the ability to prioritize tasks to meet deadlines.
  • You can work effectively with diverse teams and stakeholders

Compensation:

    The salary range for this role is CAD$108,000 - CAD$142,000 

Total Rewards

Most new team members join between the start and midpoint of the range, where you can contribute right away while continuing to grow your craft, your collaborations, and your impact at Arc’teryx. This range reflects market alignment and the scope of the role. Individual pay is determined by your skills, experience, and level of responsibility.

We’re committed to fair, equitable, and competitive pay, reviewed regularly to ensure internal alignment and market relevance. Transparency is part of how we follow through on our commitments and how we honour the value you bring to our team.

In addition to base pay, Arc’teryx supports people through benefits designed to sustain both work and life:

  • Health & wellbeing - Extended health, dental, and vision coverage, including mental health support, fertility benefits, gender-affirming care and a 24/7 Employee Assistance Program (EAP).
  • Financial wellbeing - RRSP matching and eligibility for Arc'teryx Annual Incentive Plan and access to Employee Stock Purchase program (ESPP) where applicable.
  • Time & Flexibility - Paid time off, wellness time, and No Wasted Day program (dedicated paid days to get outside & explore).
  • Family support - Parental leave top-up and a nesting period for new parents.
  • Growth, community & gear - Professional development opportunities, Arc'teryx Academies (outdoor skill-building events), Employee Belonging Councils, and access to employee discounts and Pro Deals (exclusive discounted pricing on gear).

     *Eligibility for certain programs may vary by role.

Equal Opportunity

Arc’teryx is committed to actively creating and fostering a culture of inclusivity where voices are heard, people are seen, and values are respected. We care about the uniqueness of our applicants, employees, and guests, and we do so in a safe space fueled by curiosity and acceptance. 

Creating an inclusive workplace is connected to our core value Do Right while also having the added benefit of helping make our business better. We believe inclusion helps us to create a healthier, happier workplace, drive creativity and innovation, and reflect the communities where we operate.  

All applicants, employees, and guests can expect equality of opportunity and fair treatment in alignment with our values.

Leave it Better

We believe that the mountains transform us, that how we adventure matters, and that there’s always a better way. 

Join us in creating positive change in ourselves, our communities, and the world. 

Live it. Get out there - the mountains make us better 
Disruptive evolution. In pursuit of better. Always. 
Commit. We set bold objectives and see them through. 

Skills Required

  • Bachelor's degree or post-secondary education in a related field, such as GTM lifecycles, product development, design operations, or agency/studio operations
  • At least 5 years of experience in marketing operations, GTM operations, project management, or cross-functional program coordination
  • Experience working within GTM processes in a product-based outerwear, apparel, or footwear business
  • Ability to translate marketing strategies into cross-functional planning, deliverables, and execution
  • Experience coordinating multiple functional teams, managing timelines, and tracking interdependent deliverables
  • Ability to facilitate meetings, communicate expectations, and follow up with stakeholders
  • Ability to identify risks, resolve operational challenges, and escalate issues appropriately
  • Strong communication and organizational skills with a collaborative, solution-oriented mindset
  • Familiarity with GTM tools, calendars, and enterprise-wide process coordination
  • Experience using project management tools such as Smartsheet or Monday
  • Strong workflow organization and efficiency skills to meet deadlines and manage multiple priorities
  • Relentless attention to detail and ability to prioritize tasks
  • Ability to work effectively with diverse teams and stakeholders
  • Experience within a global consumer brand or creative environment

Arc'teryx Equipment Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Arc'teryx Equipment and has not been reviewed or approved by Arc'teryx Equipment.

  • Inclusive Benefits Coverage — Coverage extends to part‑time employees and includes gender‑affirming care, fertility and family‑planning drugs, and adult orthodontia, with options that consider diverse household structures. Mental‑health supports and broad eligibility reinforce access across employee groups.
  • Wellbeing & Lifestyle Benefits — A generous gear discount, periodic free gear, outdoor outings, and recognition programs like Arc’Adventure align with an outdoor‑oriented culture. Wellness resources such as a flexible wellness account, Headspace access, mental‑health reimbursements, Wellness Days, and an EAP enhance non‑cash value.
  • Strong & Reliable Incentives — A structured bonus program applies to all regular employees with targets tied to company performance and job level, aiming for equity across roles. Additional mechanisms such as annual incentive opportunities and referral bonuses are also available.

Arc'teryx Equipment Insights

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The Company
HQ: North Vancouver, BC
1,301 Employees
Year Founded: 1989

What We Do

Arc’teryx is a global design company based in North Vancouver, B.C. that specializes in technical high-performance outerwear and equipment. We design and manufacture a wide range of mountain sports outdoor apparel and equipment for all conditions and experiences, including mountaineering, ice and rock climbing, skiing, snowboarding, and trail running. Our company is built on a passionate and relentless commitment to design, craftsmanship and performance. We have a unique construction process that enables us to create technical products that can be trusted to perform at the point of extreme need. We are uniquely positioned in our industry as we have our own factory located in New Westminster, BC, which enables us to build products with a meticulous focus on detail and performance. We leverage this manufacturing knowledge and share it with our global partner factories. In the Coast Mountain Range behind our headquarters and design centre in North Vancouver, we field test our products in real world conditions allowing us to create the best-fitting, longest-lasting, highest-performing technical products available. We distribute our outerwear and equipment through more than 3,000 retail locations worldwide, in over 40 countries globally, including 38 branded and outlet stores in Europe, North America and Asia. The company started with six employees in 1989 and now has more than 1000 employees in Canada.

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