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This Position reports to:
Senior Business Communications Manager
This role sits within ABB's Robotics business, a leading global robotics company. We're entering an exciting new chapter as we’ve announced the plan for SoftBank Group to acquire ABB Robotics. SoftBank is a globally recognized $300B technology group and investor/operator focused on AI, robotics, and next-generation computing. By joining us now, you’ll be part of a pioneering team shaping the future of robotics—working alongside world-class experts in a fast-moving, innovation-driven environment.
Your role and responsibilities (Mandatory)
The Global Brand Governance Manager is responsible for supporting the positioning and managing the ABB Robotics Brand globally, focusing on technology leadership, industry-specific knowledge, and customer centricity, in line with the business strategy and company purpose. The position will also support the process of defining and developing a new brand identity following the close of the acquisition of ABB Robotics by SoftBank Group.
Reporting to the Global Head of Brand, the Global Brand Governance Manager is a member of the Robotics Central Communications Team.
The location is flexible in the Europe time zone.
The work model for the role is: hybrid #LI-hybrid
Responsibilities
- Develop and manage all activities in relation to global brand governance
- Oversee and manage implementation of new brand portal
- Implement clear brand governance escalation processes on a global and local level
- Act as key contact person for resolving special branding cases / difficult brand issues
- Organize workshops with brand Community of Practice and external support agency as needed for brainstorming/working on various branding topics as well as strategic and operational projects
- Oversee and guide external support agency to educate, manage, monitor and motivate the branding community on ABB Robotics collaboration tools.
- Define and execute activities in the “Brand Governance Roadmap,” aligned with brand strategy messages
- Create, manage and edit branding guidelines in collaboration with branding team/agency
- Roll-out to global and local communications community all new brand governance activities and provide training on new branding guidelines
- Work in collaboration with external providers to create e-learning tools, programs and audio/visual material for training various internal audiences.
Qualifications for the role
- 5-7 years of industry exposure in relevant positions in global brand management/governance in industrial technology, B2B environment.
- Experienced in international environments (skilled in intercultural communication) including Asia, Europe and US.
- Advanced analytical skills and experience in a rapidly changing or high growth environment.
- Fluent in English
- Ability to maintain a strategic, yet implementation focused mindset
- Flexibility and ability to incorporate multiple viewpoints, constraints and external challenges
- Ability to shape opinions, creativity, and generate adapted ways of working to different external branding landscapes
- Interact with and guide global team of communications professionals to ensure that the brand is positioned and managed properly
We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe.
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What We Do
ABB is a leading global technology company that energizes the transformation of society and industry to achieve a more productive, sustainable future. By connecting software to its electrification, robotics, automation and motion portfolio, ABB pushes the boundaries of technology to drive performance to new levels. With a history of excellence stretching back more than 130 years, ABB’s success is driven by about 110,000 talented employees in over 100 countries. www.abb.com
