COS offers a wardrobe of ready-to-wear and accessories rooted in exceptional quality and lasting design. The creative soul of the brand is fuelled by a deep connection to modern culture, dynamic global cities and compelling fashion movements. With an emphasis on expert craftsmanship, innovation and materiality, collections are created with a mindful approach, seamlessly blending contemporary and timeless.
Job DescriptionAs the Global Brand Content Lead at COS you are responsible for creating a consistent and inspiring brand experience at every digital touchpoint. Through leadership, collaboration and a customer-centric mindset, you will execute the brand strategy through an elevated curation of the collection featuring impactful storytelling, visuals and design across key category, campaign and edits pages. Support COS to achieve its online growth potential by maximizing the collection and brand storytelling across new and existing digital channels.
What you will do:
- Ensure content is optimised according to regional performance data, channel best practice, AB testing and Digital Experience team guidance
- Secure strong content to support SEO and CRM growth across digital channels on a quarterly basis
- Together with the Digital Experience Lead, establish the customer journey and site experience strategies for campaigns and content in-line with commercial priorities and brand vison
- Collaborate closely with the Studio Team, Styling and Art Direction to ensure e-commerce photography is represented through a clear, dynamic and innovative shopping experience
- Deliver a clear and impactful content package to regional teams in collaboration with Content, Digital Design & Experience teams, executing the brand and strategic experience across key site pages including categories, edits and special projects each quarter
- Within the workflow, act as a key collaborator to Design & Buying, Merch & Ecommerce, to deliver the right collection & content at the right time in each region and channel utilizing data
- Partner with Digital Design and Copy to secure digital content executed in a purpose-driven, elevated and brand-aligned way
- Support global and regional stakeholders through training and coaching sessions to ensure they understand the evolution of the brand and deliver the strongest brand expression across all channels
- Optimize the shopping experience on the highest converting category pages each quarter to highlight the collection in the most engaging and shoppable way
- Ensure there is strong visual storytelling across product listing pages by ensuring regions utilize campaign and studio imagery to support inspiring visual merchandising
- Collaborate with regional teams to ensure newsletters are aligned with the brand guidelines, using the strongest imagery, copy and grids to enrich storytelling and deliver the strongest message to the customer, in line with the brand vision and commercial needs
Alignment to our company values is the most important characteristic we look for in all new joiners. Our values are the behaviours that we appreciate above and beyond anything else. We are open-minded and curious, we dare to be different, we believe in constant improvement and we empower and trust you to take ownership. Our values are part of who we are, what we stand for and how we act.
What you need to succeed:
- Experience working with the digital brand direction for a fashion company, luxury experience is desirable
- Someone with a visual eye and able to create a strategy for our online branding.
- Able to collaborate and communicate with different teams within a brand marketing department
- You are detail-oriented and deadline-driven where required, ensuring all aspects of the workflow are clearly managed and executed on time
- Ability to balance customer mindset and brand vision, guided by commercial plans and content strategy
This is a Full time Temporary 12 months contract based at our Head Office in London.
Benefits
We offer all our employees attractive benefits with extensive development opportunities around the globe. All our employees receive a 25% staff discount usable on all our H&M Group brands in stores and online. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.
In addition to this London based colleagues also receive
- Up to 25 days holiday
- Annual health checks
- Pension scheme
- Discounts on various activities and financial/lifestyle products via our benefits hub
- Cycle to work scheme
- Discounted gym membership
- Employee assistance via retail trust
- Private health & dental care
Inclusion & Diversity
At COS we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people who share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, what we perceive as possible and how we choose to relate to our colleagues and customers all over the world, therefore all diversity dimensions are taken into consideration in our recruitment process.
H&M Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about H&M Group and has not been reviewed or approved by H&M Group.
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Healthcare Strength — Medical, pharmacy and vision options with low employee costs and free dental are available, alongside telehealth and inclusive offerings such as transgender, bariatric and fertility coverage. These features are highlighted as solid for U.S. retail roles, with some availability for part‑time positions depending on eligibility.
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Leave & Time Off Breadth — Vacation, flexible wellness days, company‑paid holidays and a paid birthday off are offered, with some paid time off available to part‑time staff. The time‑off structure is presented as generous within the retail context.
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Parental & Family Support — Eight weeks of paid parental pay for mothers and fathers is provided, complemented by adoption assistance and healthy pregnancy/babies programs. These family supports add depth to the core medical coverage in the U.S. package.
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What We Do
Founded in 1947, H&M Group is a global design company with ~4,702 stores in 76 markets and 56 online markets. At H&M Group, we believe in making great design available to everyone. It’s essential in everything we do. Our family of brands and business ventures offer customers around the world a wealth of fashion, beauty, accessories and homeware, as well as modern menus with fresh and local produce at some of the brands’ in-store eateries. But design is so much more than just products; it’s about clever design processes, efficient product flows, creating experiences that enrich, and smart solutions that benefit all our customers. Sustainability is always at the core of our business. Not only because we like to do what’s right — but it’s also beneficial for our business. We will continue to push for change and lead the way towards a more inclusive and sustainable fashion future. Do you want to join us? We will trust you with great responsibility right from the start, reward a passionate mindset and encourage an entrepreneurial spirit. When you start a career with H&M Group, there’s no limit to where it can take you. H&M Group's Moderation Policy: Welcome to H&M Group’s official LinkedIn page. Ask questions, exchange ideas and meet members and employees from all over the world. This page is moderated daily and we always do our best to answer each one of you in a timely manner. Please remember to keep a friendly tone and in line with LinkedIn’s legal terms at https://www.linkedin.com/legal/user-agreement Comments and posts that contain foul language, are off-topic or unnecessarily rude will be deleted. We also encourage you to report any inappropriate content. We use an external tool to handle the comments on our page, so please note that your comments can be stored. For questions, please contact our team at [email protected].
