The Role
About TodayTix Group:
TodayTix Group, TTG, is the global e-commerce leader for cultural experiences. Founded in 2013, TTG designs frictionless e-commerce experiences via innovative product design and industry-leading technology.
Through powerful consumer matchmaking technology and our expansive portfolio of brands, including TodayTix, New York Theatre Guide, London Theatre Guide, Show-Score, Arthouse, and Secret Cinema, TTG has an intimate understanding of its millions of customers. We optimize partner relationships by providing unparalleled access to engaged audiences to generate meaningful revenue, transforming the way tickets are sold. With an ever-expanding global network of theatres, producers, and cultural institutions, frictionless technology, and vast data and insights, TTG is at the forefront of the digital transformation of culture.
Life at TodayTix Group
We thrive in a nimble, growth-oriented environment where adaptability, curiosity, and a bias toward action help us stay ahead of the curve. We move quickly, iterate often, and expect everyone to take ownership of their impact - because we're building the future of live events, and there’s no script for what comes next.
New joiners are set up for success with a 90-day onboarding journey, complete with clear goals and measurable milestones. We believe feedback fuels growth, so we hold twice-yearly performance reviews focused on impact and development.
Above all, you’ll be working alongside a team of collaborative, passionate, and kind humans - people who love theatre and live experiences, and who support each other just as much as they challenge each other to do great work.
We are seeking outstanding applicants of all backgrounds to join our team to bring new voices, talent, and perspectives to the table. We encourage all to apply.
About the Role:
We're seeking a passionate, creative, and results-driven leader to own Brand & Communications at TodayTix, focusing on North America (New York + key US cities) and London. This is a hands-on, entrepreneurial role where you'll craft and execute the global brand marketing and communications strategy.
Reporting directly to the President of TodayTix, you'll collaborate closely with a high performing team of growth marketers and product managers. This role requires strategic thinking and a roll-up-your-sleeves approach to execution.
Please note: This is a full-time position and qualified candidates must be based in the greater New York City area. We encourage collaboration by working at least 3 days per week in the office while offering flexibility for the remainder of the week. As this is a global role, domestic/international travel may be expected on an occasional basis.
What Success Looks like:
- Elevate TodayTix Brand Awareness & Perception
- TodayTix is recognized as the go-to platform for live entertainment in key markets (New York, London, and top US cities), with a distinct and engaging brand identity.
- Secure consistent coverage in Tier 1 media outlets that reinforce TodayTix’s positioning.
- Build an organic social presence that drives meaningful engagement, community growth, and shareable brand moments.
- Drive Organic Growth & Engagement
- Increase the number of customers discovering TodayTix through organic channels (non-paid search, social, PR, word of mouth).
- Strengthen member engagement, leading to more repeat purchases and higher customer lifetime value.
- Develop and test organic growth strategies that meaningfully contribute to acquisition and retention.
- Orchestrate a Best-in-Class Cross-Channel Marketing Experience
- Establish a clear, unified marketing calendar that aligns paid, CRM, and organic efforts for maximum impact.
- Ensure brand-led campaigns are fully integrated across channels, enhancing customer experience and storytelling.
- Improve the ability to measure the impact of brand marketing on business outcomes.
- Build & Lead a High-Performing Creative & Social Team
- Recruit and retain top creative and organic social talent to support TodayTix’s brand vision.
- Foster a culture of experimentation, creativity, and results-driven marketing.
- Set clear goals and expectations for the team, ensuring high performance and impact.
- Define & Implement a Winning PR & Thought Leadership Strategy
- Develop a proactive PR strategy that secures meaningful media placements and drives brand credibility.
- Position TodayTix executives as industry thought leaders through speaking engagements, interviews, and op-eds.
- Identify and activate external PR resources in the UK and US as needed to amplify key initiatives.
- Safeguard & Evolve the TodayTix Brand Identity
- Ensure consistent application of TodayTix’s brand voice, tone, and visual identity across all marketing touchpoints.
- Lead brand evolution efforts as the company scales, ensuring continued relevance and resonance.
- Establish TodayTix as a brand that customers love and actively recommend.
We’re Looking for Someone With:
- 6-8+ years of experience in a marketing and communications role at a consumer-facing tech platform.
- A proven track record of managing channel communications and leading creative and organic social teams.
- Experience developing and executing impactful brand campaigns with measurable results.
- A relentlessly curious and creative mindset, with a passion for emerging technologies, channels, and ways of working.
- Strong creative instincts and the ability to provide clear, actionable feedback to elevate creative work.
- Exceptional cross-functional collaboration skills, with the ability to influence and drive alignment across the organization.
- Experience managing and motivating a team, with a focus on clear expectations and empathetic leadership.
- A genuine passion for tech, pop culture, and the performing arts!
Good to Know:
TodayTix Group takes care of our team. We’re proud to offer a generous suite of benefits and perks. Here are a few of our favorites:
-Hybrid work environment (blend of in-office and at-home days)
-Up to 4 weeks per year of flexible 'work from anywhere'
-Healthcare, vision, and dental plans, with generous contributions from the company
-Life and disability insurance
-Paid Parental Leave
-Generous 401(k) Matching
-Flexible Paid Time Off
-Free membership to One Medical Group & Employee Assistance Program
-Annual Professional Growth Budget
-Employee donation matching
-Employee Referral Program
-Work From Home budget
-Pre-Tax Flexible healthcare spending account (FSA), Dependent Care FSA and Commuter Benefits
TodayTix Group is proud to be an equal opportunity employer, committed to fostering a workplace that celebrates diversity and inclusion. We welcome candidates of all backgrounds and do not discriminate based on race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital or veteran status, pregnancy, disability, or any other characteristic protected by law. We are also committed to providing reasonable accommodations for applicants and employees based on their religious practices, mental health, or physical needs.
For information on our US employee and applicant privacy policy, click here. For more information about the data we collect and retention periods, please see our Data Collection Notice here.
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The Company
What We Do
Founded in 2013 by Broadway veterans Brian Fenty and Merritt Baer, TTG designs frictionless e-commerce experiences via innovative product design and industry-leading technology. Through our powerful consumer matchmaking technology and expansive portfolio of brands, including TodayTix, Goldstar, Secret Cinema, and Show-Score, TTG has an intimate understanding of millions of customers. This allows TTG to optimize partner relationships by providing unparalleled access to engaged audiences, generate meaningful revenue, and transform the way tickets are sold. As leaders in the digital transformation of culture, TodayTix Group offers something for everyone — from theatre professionals to tech experts and creative visionaries. Our community stretches far and wide, with over 350 teammates working on multiple brands across the globe, and two dedicated offices in New York and London. We may not all be in the same time zone, but we move as one team propelled by one mission: to find a seat for everyone. We are seeking outstanding applicants of all backgrounds to join our team to bring new voices, talent, and perspectives to the table.
Why Work With Us
We are global pioneers in cultural e-commerce and technology who are in constant pursuit of the best experiences for every audience. We advocate for change and innovation in our industry, with our tech, and for our partners. We make a point to work with people who genuinely share our vision to make theatre and culture easier to access.
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