Global Brand Communications Lead

Posted Yesterday
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Barcelona, Cataluña, ESP
Hybrid
Senior level
Information Technology
The Role
Lead Glovo’s global brand communications strategy and end-to-end TV and 360 campaign development. Manage creative agencies and production partners, oversee concepts, testing, production, timelines, budgets, and cross-channel toolkits. Collaborate with regional marketing, design, and performance teams to localize communications and support customer acquisition. Co-lead AI communications initiatives, apply consumer insights and research, and ensure global brand consistency across markets.
Summary Generated by Built In
Company Description

Glovo is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in around 65 countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.

Job Description

We’re looking for a talented, creative, and data-driven Global Brand Communications Lead to join our Global Brand Team and help shape how millions of people experience and connect with Glovo around the world.

As Global Brand Comms Lead, you will develop and execute impactful communication campaigns that strengthen Glovo’s brand equity, build brand love, and bring our value proposition to life across diverse audiences and cultures.

We’re looking for someone with strong mental agility able to connect consumer insights, creativity, culture, and business needs into clear, effective communication solutions.

You will:

  • Lead the end-to-end development of global TV campaigns and related cross-channels tool boxes, from project planning, concepts development, consumer testing and production.

  • Spearhead the relationship with creative agencies and production houses to produce high-impact communication that resonates with diverse cultures and markets, ensuring adherence to timelines and budgets

  • Take part in the ongoing evolution and refinement of Glovo's global communication strategy, ensuring continuous alignment with the company's brand objectives and evolving business goals.

  • Co-lead AI initiatives to drive more relevant and effective communications.

  • Collaborate, provide guidance and support regional and local marketing teams to maintain brand integrity while localizing .

  • Collaborate closely with cross-functional teams, including design and performance marketing to develop a robust pipeline of digital communications to accelerate new customer acquisition.

  • Track and manage the global communications budget.

Qualifications

Requirements:

  • Minimum 5-7 years of professional experience, ideally in brand management/communication role (FMCG or Top tier creative agency background is a plus).

  • University degree in Business administration or marketing

  • Strong understanding of brand strategy and the ability to translate it into compelling TV & cross-channels creatives.

  • Proven experience leading TV& 360 campaign development end-to-end, including agency management and creative feedback.

  • Strong project management skills with a track record of delivering high-quality campaigns on time and within budget.

  • Experience developing integrated campaigns across ATL, digital and social channels.

  • Strong understanding of brand positioning, messaging, and storytelling techniques.

  • Strong analytical skills with proficiency in qualitative and quantitative research methodologies.

  • Strong proficiency in analyzing and leveraging data and consumer insights to drive strategic decision-making.

  • Spanish native and very fluent in English, other languages would be a plus.

Additional Information

  • 🍔 Monthly Glovo credit to satisfy your cravings!

  • 🏊 Discounted gym memberships to keep you energized.

  • 🏖️ Extra time off, the freedom to work from home two days a week, and the opportunity to work from anywhere for up to three weeks a year!

  • 👪 Enhanced parental leave, and office-based nursery.

  • 🧠 Online therapy and wellbeing benefits to ensure your mental well-being.

At Glovo, your success is defined by both results and behaviors. We hire for excellence in craft and for the Leadership Principles that shape how we think, decide, and collaborate. What you achieve matters and how you achieve it defines us. Together, they move the business forward and deliver great experiences. Learn more about our Leadership Principles here.

Here at Glovo, we thrive on diversity, we believe it enhances our teams, products, and culture. We know that the best ideas come from a mashup of brilliant diverse minds. This is why we are committed to providing equal opportunities to talent from all backgrounds – all genders, racial/diverse backgrounds, abilities, ages, sexual orientations and all other unique characteristics that make you YOU. We will encourage you to bring your authentic self to work, fostering an inclusive environment where everyone feels heard.

Feel free to note your pronouns in your application (e.g., she/her/hers, he/him/his, they/them/theirs, etc).

So, ready to take the wheel and make this the ride of your life?

Delve into our culture by taking a peek at our Instagram and check out our LinkedIn and website!

Skills Required

  • Minimum 5–7 years of professional experience
  • Experience in brand management or communications
  • University degree in business administration or marketing
  • Strong understanding of brand strategy and translating it into TV and cross-channel creative
  • Experience leading TV and 360 campaign development end-to-end
  • Experience managing creative agencies and providing creative feedback
  • Strong project management skills and a record of delivering campaigns on time and within budget
  • Experience developing integrated campaigns across ATL, digital, and social channels
  • Strong understanding of brand positioning, messaging, and storytelling
  • Strong analytical skills and proficiency with qualitative and quantitative research methodologies
  • Proficiency in analyzing and applying data and consumer insights to strategic decisions
  • Native Spanish and very fluent English
  • FMCG or top-tier creative agency background
  • Additional language skills

Delivery Hero Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Delivery Hero and has not been reviewed or approved by Delivery Hero.

  • Wellbeing & Lifestyle Benefits Wellbeing and everyday support include on-site gym access in Berlin, discounted sports memberships, commuter help, and food vouchers, with hybrid flexibility enhancing day-to-day experience. Feedback suggests these lifestyle perks meaningfully bolster the total package for many corporate roles.
  • Healthcare Strength Mental health and preventive care are emphasized through an Employee Assistance Program, a Headspace subscription, and on-campus health check-ups, with guidance for navigating healthcare in Germany. Some locations also highlight private health insurance, adding depth to the health offering.
  • Equity Value & Accessibility Ownership programs feature an employee stock purchase plan with a matching component, and equity is common across corporate roles. Feedback suggests this accessible equity can be a notable part of total compensation in key hubs.

Delivery Hero Insights

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The Company
HQ: Berlin
32,902 Employees

What We Do

As the world’s leading local delivery platform, our mission is to deliver an amazing experience, fast, easy, and to your door. We operate in over 70+ countries worldwide, powered by tech but driven by people. As one of Europe’s largest tech platforms, we enable ambitious talent to deliver solutions that create impact within our ecosystem. We move fast, take action and adapt. No matter where you’re from or what you believe in, we build, we deliver, we lead. We are Delivery Hero

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