Global Brand Communication Manager (d/f/m)

Posted Yesterday
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Munich, Bayern, DEU
In-Office
Entry level
Healthtech • Manufacturing
The Role
Leads global communications strategy and activation for Essity Consumer Tissue categories and European brands. Develops integrated campaigns, content, and communication assets across paid, owned, and earned channels; partners with global and local marketing teams to scale execution. Monitors brand health, communication effectiveness, and business performance, while aligning category, product, and masterbrand strategies with internal stakeholders and external agencies.
Summary Generated by Built In
Global Brand Communication Manager (d/f/m)

Essity is a leading global hygiene and healthcare company. We are committed to improving the quality of life through high-quality hygiene and healthcare solutions. We sell our products and solutions in around 150 countries under many strong brands, including the global market leaders TENA and Tork, as well as well-known brands such as Jobst, Leukoplast, Libero, Libresse, Lotus, Nosotras, Saba, Tempo, Vinda and Zewa.

The Global Brand Communications Manager sits at the heart of Essity's Consumer Tissue Masterbrand team, leading communications strategy and activation across categories and brands.The position is based in Munich.

Your Role
  • Lead communications strategy for one of Essity's Consumer Tissue categories, partnering closely with the Global Brand Director to identify growth opportunities and address business challenges

  • Lead communications development for a portfolio of market-leading European brands, including Tempo, Cushelle, Okay, and Plenty

  • Partner with local marketing and execution teams to scale and deploy high-impact campaigns, content, and communication assets efficiently across markets

  • Drive excellence in campaign development and content creation across paid, owned, and earned channels

  • Monitor brand health, communication effectiveness, and business performance metrics, identifying opportunities to strengthen brand growth

  • Collaborate closely with Global Brand Directors, Insights, Innovation, Local Marketing teams, and external agency partners and ensure alignment between category, product, and masterbrand strategies to create a compelling and consistent consumer experience

You Identify Yourself With

Even if not all of the following points apply to you, we would be happy to get to know you and talk about the possibility of working with you!

  • Experienced brand and communications leader with a strong background in FMCG brand building and integrated marketing communications

  • Strategic thinker with the ability to connect business objectives, consumer insights, and communications strategy

  • Strong collaborator who thrives in a cross-functional, international environment and can influence stakeholders across global and local teams

  • Passionate about building brands and driving commercial growth through effective communication and experienced in campaign development, content strategy, and communications planning across multiple channels and touchpoints

  • Comfortable working with complexity, balancing long-term brand strategy with executional excellence

  • Excellent communication and stakeholder management skills, with experience working across markets and cultures

Our Benefits for You

The benefits listed refer to the primary location. If you want to start at another location, these may vary.

  • Compensation & Benefits 
    Compensation above tariff, 14 salaries, bonus, annual salary adjustment process, pension schemes, anniversary bonus, childcare allowance, Corporate Benefits & other employee benefits 

  • Work-Life-Balance 
    Hybrid working model, flexible working hours, 40h week with working time based on trust, 30 days of vacation, lifetime working time account 

  • Learning & Development 
    Structured onboarding, training opportunities such as digital learning platform, coaching & mentoring as possible part of individual development plan, participation in professional conferences and fairs 

  • Health & Well-being 
    Discounted fitness membership, Lease-a-bike, health and well-being month, mindfulness courses, "PME Familienservice", employee surveys 

  • Team & Collaboration 
    People culture, communities & networks, co-working spaces, leadership guidelines, can 

  • Mobility 
    Public transport allowance, bicycle parking, free car parking, e-charging stations 

This is Us

At Essity our Beliefs & Behaviours (Care, Collaboration, Courage and Commitment) is the foundation for our inclusive culture and as such something we are living on an everyday basis. With a purpose of Breaking Barriers to Well-being diversity, equity & inclusion is established in our core.

We are committed against discrimination on the basis of color, ethnicity, migration history, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, caregiving responsibilities, disability, chronic illness, gender identity, gender expression, genetic information and other. We explicitly welcome applications from people who are structurally, institutionally, intersectionally discriminated.

#Essity-DE

Application End Date:Job Requisition ID:Essity264396

Skills Required

  • Strong background in FMCG brand building and integrated marketing communications
  • Ability to connect business objectives, consumer insights, and communications strategy
  • Experience in campaign development, content strategy, and communications planning across multiple channels and touchpoints
  • Strong collaboration and stakeholder influence skills in a cross-functional, international environment
  • Excellent communication and stakeholder management skills across markets and cultures
  • Ability to balance long-term brand strategy with executional excellence
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The Company
HQ: Stockholm
17,013 Employees
Year Founded: 2017

What We Do

Essity - a globally leading hygiene and health company, breaking barriers to well-being. Our expertise in hygiene and health began with the acquisition of the Swedish company Mölnlycke in 1975, through which our roots stretch back to 1849. Today, our sustainable innovations from globally trusted brands, designed for everybody and every body, care for the well-being of 1 billion people in 150 countries every day. Working at Essity is not just a career but a chance to make the world healthier, safer, and more hygienic. Our barrier breakers innovate for good and contribute to shaping a sustainable future. At Essity, every career is as unique as the individual. We empower employees to excel together and reach their full potential in a winning culture motivated by a powerful purpose. We provide a sustainable work-life based on flexibility for both employees and employers. At Essity, we are committed to Diversity, Equity, and Inclusion in everything we do. It is the key to our success in creating an inclusive, collaborative, and caring company culture where you can be you with us. Our purpose of Breaking Barriers to Well-being, is to enable customers and consumers to lead fuller lives at all stages of life. Our leading global brands include TENA, Tork, Actimove, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic, Vinda and Zewa. Essity has about 36,000 employees. Net sales in 2022 amounted to approximately SEK 156bn (EUR 15bn). The company’s headquarters is located in Stockholm, Sweden, and Essity is listed on Nasdaq Stockholm. If you want to join a company where dedication to people is powered by innovation, welcome to Essity

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