Key Responsibilities
Brand & Campaign Leadership
- Own and execute the Global and NL brand and campaign strategy, ensuring a consistent, high-quality brand experience across all markets.
- Lead the development of value propositions that resonate with priority audiences and strengthen brand preference.
- Translate brand strategy into integrated campaign plans across markets, channels, and touchpoints.
Country Marketing Plans & Budget Ownership
- Lead and support country marketing managers in developing annual country marketing plans, ensuring local relevance and global consistency.
- Influence the cross-country brand and campaign budget, partnering with internal teams to allocate resources effectively and maximize ROI.
- Monitor, challenge, and elevate country plans to ensure strategic alignment, brand coherence, and commercial effectiveness.
Performance, Insights & Optimization
- Leverage data, insights, and campaign analytics to refine strategy and optimize execution across creative, media, and channels.
- Partner closely with the Global Media Team and performance teams to align brand strategy with media effectiveness and market learnings.
- Continuously improve campaign frameworks and go-to-market processes using evidence-based insights.
Stakeholder Leadership & Collaboration
- Act as the key liaison between marketing leadership, creative agencies, media partners, and senior stakeholders.
- Ensure campaigns are delivered on time, on brand, and aligned with commercial goals.
- Influence and guide decision-making across the organization
Team Leadership
- Coach and mentor country marketing managers and brand team members, building capability in proposition development, campaign planning, and measurement.
- Foster a culture of insight-driven decision making, encouraging teams to combine creativity with accountability.
Key Impact
- Unify brand, country, and campaign efforts globally to deliver measurable brand preference and market share growth.
- Strengthen the link between brand strategy, commercial performance, and media investment.
- Elevate the quality and effectiveness of marketing plans across countries, ensuring budgets are spent smartly and efficiently.
- Drive global consistency while enabling local teams to execute with relevance and impact.
Requirements:
- 8–10+ years of experience in brand, campaign, and multi-market marketing leadership, ideally within an international or matrixed environment.
- Proven track record in developing integrated brand strategies and delivering effective, insight-led campaigns that drive growth.
- Strong commercial and analytical mindset, able to translate data and performance insights into strategic recommendations.
- Experience influencing and optimizing multi-country marketing budgets, ensuring efficient, ROI-driven investments.
- Demonstrated success in leading and coaching country marketing teams and elevating local marketing plans.
- Exceptional stakeholder management skills, with the ability to influence senior leaders and collaborate across media, creative, and performance teams.
- Excellent communication skills in English; additional languages are a plus.
- Hands-on mentality: comfortable rolling up sleeves
Top Skills
What We Do
Hunkemöller is committed to being a much-loved, social, and inclusive brand. We take pride in creating an environment where people not only love to work but also become true brand ambassadors.
Our purpose and values have undergone a transformation, our purpose is to inspire and empower women to be their most beautiful and authentic selves, together we lift each other up! Our values emphasize what we hold as fundamental to our brand identity: Empowering, Playful, In-touch, Inclusive, Inspiring, and Responsible. With these principles we are shaping our culture, steering our actions and aligning with our expanding dedication to setting industry benchmarks in inclusivity and responsibility through innovative and sustainable initiatives.
With a robust presence spanning over 900 stores across 15 countries, we are on a trajectory of continuous growth. Our commitment to World-Class service is not just a promise but a reflection of our ethos, extending seamlessly across channels and locations, including our upcoming opening of our state-of-the-art Distribution Center in Almere, aimed at stream-lining productivity, and boosting efficiency for our customers.
Hunkemöller proudly holds the prestigious title of TOP EMPLOYER in the Netherlands for 2024, marking seven consecutive years of winning, while Germany maintains a 5-year streak. In Denmark, we are back-to-back winners for the 2nd year, a testament to our unwavering commitment to our people and the utmost care we invest in our employees
