e-Commerce Content Manager

Job Titlee-Commerce Content Manager

Job Description

We’re looking for a Global B2C Partnerships Manager to join our Digital Marketing Operations team in the Consumer Business in Eindhoven.

Working for Signify means being creative and adaptive. Our culture of continuous learning and commitment to diversity and inclusion creates an environment that allows you to build your skills and career. Together, we’re transforming our industry.

As the world leader in lighting, we’re constantly ahead of the curve. Through our leadership in connected lighting and the Internet of Things, we’re breaking new grounds in data analytics, AI, and smart homes, offices, cities and more!
 

Signify is one of the few companies in the world to achieve carbon neutrality and our next sustainability goals are even bolder: doubling our positive impact on the environment and society by 2025.

As a Global B2C Partnerships Manager you’ll be part of the Digital Marketing Operations team in Consumer Strategy and Marketing. You’ll be the expert responsible for taking care of driving centrally the e-tailer strategy, tactics, reporting, and support markets and improve our presence and conversions at etailers like Amazon,

Working as a Global B2C Partnerships Manager at Signify is dynamic. You‘ll be Supporting markets for B2C online sales . We’re greater together through peer learning in our globally diverse team, with different backgrounds and nationalities. 

We’re on the lookout for forward-thinking innovators with a passion for sustainability. If you match this description, get in touch!

What you’ll do

• Accountable for maintaining, updating and improving channel guidelines for all consumer brands that are being used for monitoring content compliancy as well as for creating / updating content.

• Consulting MarCom Managers in the process of important new product introductions (A) to secure an optimal content strategy within the framework of our key e-tailers and respecting the requirements that are set for us to match.

• Consulting Marketing Strategy Managers for improving the channel communication strategy, making sure our deliverables always match the latest requirements from key E-tailers and we utilize the given framework in a most effective way

• Initiate testing and research initiatives to improve the effectiveness of our content in the channel

• Lead the deployment and adoption of proven and well tested value adding initiatives, best practices, tooling or services that impact online sales growth in our markets.

• Monitor customer sentiment of our consumer products, flag potential risks and initiate improvements that help us to improve customer NPS and reduce returns / customer contacts

• Work close with key markets to collect data and insights about customer behavior that helps us to structurally improve our content to increase conversion.

• Adapt to business unit development plans by supporting and consulting in strategic initiatives that involve shopper marketing.

• Define long term strategic B2C e-commerce partners based on digital maturity, growth potential and current business impact.

• Setup and maintain an Indirect Channel eCommerce Playbook to support eCommerce ambitions from markets by giving direction for a well-executed shopper journey and drive a data driven mindset while strongly guarding the digital marketing scope.

• Improve general measurability in the channel by collecting detailed quantitative sales reporting and qualitative insights from our partners and tooling to connect this into global measurement applications.

• Lead training and educational session as subject matter expert of the channel to markets and businesses.

What you’ll need

• +10 years proven international marketing experience and understanding of B2C ecommerce / digital marketing practices

• 5+ years of experience with (functional) requirements gathering & analysis

• Very strong customer-first and commercial mindset with understanding of the ecommerce domain and related trends, always looking for finding smarter ways to sell more

• Experience with leading large strategic transformational projects and international deployment

• Bachelor or Master degree in a relevant field (Channel Marketing, eCommerce, eTrade, Digital Marketing, business management, or a related discipline)

• Combination between strategic thinking and hands-on capabilities

• Strong influencing and leadership skills with the ability to operate in ambiguous and changing environments

• Proven ability to think strategically and to communicate a compelling vision

• Team player who can switch between roles and communication styles and can communicate with all levels

Our candidate profile is just a guide. We know that many talented people only apply for jobs when there is an exact match. If you don't fit all the criteria but believe this role is for you, we would very much like to hear from you.

What you’ll get in return…
 

We’re offering multiple opportunities for career development, like mentoring, coaching and stretch assignments, with strong international exposure for dynamic profiles. Learning is fundamental to our culture. Through continuous learning, we are transforming the industry. You have the chance to learn every day, acquire new skills and perspectives through customized online programs, and on-the-job experiences.

See #SignifyLife through the eyes of our employees!