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Job DescriptionReporting to the Global B2B marketing Director, the B2B Campaign Manager covers a critical role in Accor’s B2B marketing organization.
Lead and coordinate the end-to-end planning, execution, tracking, and performance analysis of global B2B marketing campaigns across all channels. Act as the central, transversal liaison between regional teams, global brands, B2C, and loyalty teams. Ensure a highly organized, day-to-day follow-up of project tasks to increase awareness of Accor, generate incremental revenue and maximize campaign performance and ROI.x
1.Campaign Orchestration & Project Management
. End-to-End Campaign Ownership: Lead the planning, execution, and delivery of global B2B marketing campaigns across multiple channels (CRM, Paid Media, SEO, Sales Enablement, Events).
Flawless Execution & Tracking: Create each B2B campaign though ASANA.with key detailed information. Kickoff the campaign with regions & brands. Manage daily project tasks, track milestones, and ensure all internal and external stakeholders are aligned and meet deadlines.
SOPs & Process Efficiency: Establish clear workflows, templates, and guidelines to streamline campaign activation with regions & brands 100% ASANA driven
2. Transversal & Cross-Functional Coordination
. Internal Synergy Creator: Act as the primary liaison between Global B2B Sales, B2C e-commerce, Loyalty, brands to identify synergies, share assets, and align messaging.
Regional Hub Alignment: Partner closely with regional marketing teams (Hubs) to coordinate and adapt global campaign rollouts, ensuring global consistency while meeting local market needs.
Agencies : Collaborate with B2B Content Senior Manager to brief, monitor, and coordinate external creative, copy, and media agencies to ensure high-quality and timely asset delivery.
3. KPI Tracking, Reporting & Performance Optimization
Performance Monitoring: Establish key performance indicators (KPIs) for each campaign in alignment with B2B business goals (revenue, lead generation, engagement, conversion, ROI).
Data Analysis & Insights: Monitor daily/weekly campaign metrics, troubleshoot underperforming tactics, and implement real-time optimizations.
Post-Campaign Reporting: Deliver comprehensive post-mortem reports and dashboards to share performance insights, key learnings, and actionable recommendations with global and regional leadership.
Qualifications- Master’s Degree in marketing, digital marketing from Business School, Marketing & Communication School; Tourism School
- 5-10+ years of experience in digital marketing including B2B Campaign management
- Sales & Marketing operational excellence
- Data-driven mindset with strong analytical and reporting skills
- Experience working in a dynamic global environment with a proficiency in cross-team collaboration
- Fluent proficiency in English and French
- Project Management Expert : Exceptional organizational and planning skills
- Highly Transversal : Exceptional interpersonal skills. You are a natural relationship-builder, comfortable navigating a global matrix organization and driving alignment among diverse teams
- Strong communication and organizational skills
- Deep understanding of global hospitality industry, B2B market and marketing landscape
- Proven ability to work collaboratively with internal and external stakeholders
- Strong leadership skills with a focus on fostering a collaborative and inclusive work environment
- Proven ability to analyze complex data, draw actionable insights and make informed strategic recommendations
B2B Campaign Manager role involves understanding of target audience across diverse segments, geographies, brands and global teals while navigating a rapidly changing industry. Orchestrating complex global campaigns by driving alignment across diverse, cross-functional teams without direct hierarchical authority..
Main Complexity & Critical Issues of the Role
- Navigating a Highly Matrixed Organization & Asset Adaptation vs. Global Consistency:
- Flawless Multi-Tasking & Time Management
- Sourcing, filtering, and adapting content from multiple department
- Tracking of the performance of the campaign at a global level
Skills Required
- Master's degree in Marketing, Digital Marketing, Tourism, or related field
- 5-10+ years of experience in digital marketing including B2B campaign management
- Proven sales and marketing operational excellence
- Strong data-driven mindset with analytical and reporting skills
- Experience working in a dynamic global environment with cross-team collaboration
- Fluent proficiency in English and French
- Expert-level project management and organizational skills (Asana-driven workflows)
- Exceptional interpersonal and cross-functional stakeholder management skills
- Deep understanding of the global hospitality industry and B2B marketing landscape
- Experience briefing and coordinating external creative, copy, and media agencies
- Ability to define KPIs, monitor campaign performance, troubleshoot and optimize
- Proven leadership skills and ability to drive alignment in a matrix organization
What We Do
We are Accor We are more than 290,000 hospitality experts placing people at the heart of what we do, creating emotion for our guests, and nurturing passion for service and achievement beyond limits. Building on the strength of our teams and of our fully integrated ecosystem of leading brands, personalized services & expert solutions, we break new ground to reimagine hospitality and inspire new ways to experience the world. We are dedicated to suit all desires and needs, and reinvent the guest experience every day with our 45 hotel brands across all segments- 5,600 properties around the world from luxury five-star palaces to smart economy hotels, exquisite residences to full-service resorts. Because we take care of millions of guests and each of our hotels is a world in itself, where every action counts. We strive to make positive impact both locally and globally, to ensure hospitality benefits not only the few, but all.
