Global Marketing Growth Lead

Responsibilities

• Defining and evolving a standardized global marketing/growth experiment affiliate framework across relevant marketing channels growth, responsible and service for the general market strategy and growth goal.
• Mapping out global affiliate marketing/growth strategy initiatives and experiments for the relevant motion, pulling out key insights of crypto industry analysis.
• Involving and working closely with CEO, the marketing team and other relevant teams such as product/Operation etc.
• Lead the new products growth and drive a high volume revenue growth, sign up affiliate marketers in top regions we identified.
• Responsible for global expanding growth channels, including evaluating and expanding new online and offline channels in regions such as EU regions, some key asian countries.
• Manage and supervise the company’s global affiliate expense budget, ensuring the ROI of Global marketing.

Requirements

• Over 5 years of experience in finance/crypto industry with hands-on experience and resources of key clients, affiliate in top regions KR, VN, JP, TR and others.
• Bachelor degree or above in marketing major or relevant equivalent majors.
• Demonstrate deep understanding of crypto industry and being sensitive about market with strong market analysis skill.
• Proficient in creating promotional plans and using various promotion methods.
• Fluent in English is a must.
• Proven track record of leading and managing successful teams.