As Singapore’s longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires.
Today, we’re on a journey of transformation. Leveraging technology and creativity to become a future-ready learning organisation. But for all that change, our strategic ambition is consistently clear and bold, which is to be Asia’s leading financial services partner for a sustainable future.
We invite you to build the bank of the future. Innovate the way we deliver financial services. Work in friendly, supportive teams. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future-ready career.
Your Opportunity Starts Here.
We are seeking a driven Senior Cards Product Manager to oversee the Emerging Affluent and Affluent card products, along with their digital acquisition journeys. This role is critical in leading the strategy, development, and optimization of our digital acquisition channels alongside our card products.
You will be responsible for maximizing the potential of card product features to drive growth via digital channels and enhance the onboarding and activation experience for card users. Additionally, the person will be instrumental in driving digital cross border payments and wallet payments adoption This role requires a deep understanding of both product management and digital marketing within the card and payments space.
Key Responsibilities
Define and execute the digital acquisition strategy for card products to drive new user sign-ups and card activations.
Define and execute the digital acquisition strategy for card products to drive new user sign-ups and card activations.
Own the product features that enhance user acquisition, including referral programs, promotional offers, seamless onboarding experiences and fulfilment.
Develop and drive the overseas digital cross border and wallet payments strategy to increase engagement and usage
Drive full P&L accountability, with a sharp focus on revenue growth, cost management, risk optimisation, and long-term profitability
Enhance the cardmember service experience by actively identifying pain points, championing customer feedback, and driving service improvement initiatives
Embrace digital solutions and innovation to streamline onboarding, deepen customer engagement, and improve product delivery and servicing.
Collaborate across internal teams (e.g., digital, marketing, analytics, risk and compliance, technology, operations) and external partners (e.g., merchants, schemes, service providers) to ensure timely and effective program or project delivery and customer issue resolution
Navigate complex stakeholder environment with professionalism and influence, including senior-level interactions across functions.
Monitor market and competitive trends to identify gaps and opportunities with agility and creativity
Who we are
As Singapore's longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires.
Today, we're on a journey of transformation. Leveraging technology and creativity to become a future-ready learning organisation.
But for all that change, our strategic ambition is consistently clear and bold, which is to be Asia's leading financial services partner for a sustainable future.
We invite you to build the bank of the future. Innovate the way we deliver financial services. Work in friendly, supportive teams. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future-ready career. Your Opportunity Starts Here.
What we offer
Competitive base salary. A suite of holistic, flexible benefits to suit every lifestyle. Community initiatives. Industry-leading learning and professional development opportunities. Equal opportunity. Fair employment. Selection based on ability and fit with our culture and values. Your wellbeing, growth and aspirations are every bit as cared for as the needs of our customers.
Bachelor’s degree in Finance, Business Administration and Management, or a related field.
Minimum10-15 years of experience in credit cards or consumer product management, ideally with exposure on acquisition to the emerging affluent and affluent segments.
Solid understanding of cards P&L management, pricing levers, portfolio analytics and risk to rewards drivers
Track record in launching and managing products and propositions that drive usage, acquisition, and customer spend & digital engagement and payments
Strong leadership and stakeholder management skills and experienced in driving cross-functional initiatives
Passionate about customer experience with a demonstrated ability to drive service improvements and customer satisfaction metrics
Digitally savvy with a strong appreciation for technology, innovation and digital product enablement and hands on approach towards design, testing and implementation
Resilient, detail-oriented, and comfortable working in fast-paced, high-pressure environments
Positive risk and control mindset
Competitive base salary. A suite of holistic, flexible benefits to suit every lifestyle. Community initiatives. Industry-leading learning and professional development opportunities. Your wellbeing, growth and aspirations are every bit as cared for as the needs of our customers.
Skills Required
- Bachelor's degree in Finance, Business Administration or related field
- Minimum 8-12 years of experience in credit cards or consumer product management
- Solid understanding of cards P&L management and risk to rewards drivers
- Track record in launching and managing products driving usage, acquisition, and customer spend
- Strong leadership and stakeholder management skills
- Digitally savvy with appreciation for technology and digital product enablement
What We Do
OCBC is the longest established Singapore bank, formed in 1932 from the merger of three local banks, the oldest of which was founded in 1912. It is now the second largest financial services group in Southeast Asia by assets and one of the world’s most highly-rated banks, with an Aa1 rating from Moody’s. Recognised for its financial strength and stability, OCBC is consistently ranked among the World’s Top 50 Safest Banks by Global Finance and has been named Best Managed Bank in Singapore by The Asian Banker. OCBC and its subsidiaries offer a broad array of commercial banking, specialist financial and wealth management services, ranging from consumer, corporate, investment, private and transaction banking to treasury, insurance, asset management and stockbroking services. OCBC’s key markets are Singapore, Malaysia, Indonesia and Greater China. It has more than 570 branches and representative offices in 19 countries and regions. These include about 300 branches and offices in Indonesia under subsidiary Bank OCBC NISP, and over 90 branches and offices in Mainland China, Hong Kong SAR and Macau SAR under OCBC Wing Hang. OCBC’s private banking services are provided by its wholly-owned subsidiary Bank of Singapore, which operates on a unique open-architecture product platform to source for the best-in-class products to meet its clients’ goals. OCBC's insurance subsidiary, Great Eastern Holdings, is the oldest and most established life insurance group in Singapore and Malaysia. Its asset management subsidiary, Lion Global Investors, is one of the largest private sector asset management companies in Southeast Asia.
