GHL Campaign Operations Manager

Posted Yesterday
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Manilla, Xhariep District Municipality, Free State, ZAF
In-Office
6-8 Hourly
Mid level
Other
The Role
Lead the strategy and execution of 4–6 simultaneous internal marketing campaigns, including email, SMS, showroom sales, and nurture sequences. Manage campaign performance metrics, data hygiene, CRM workflows, API issues, reporting, and ROI forecasting. Lead coordinators, enforce SOPs, maintain campaign accountability, and use AI to scale copywriting, sentiment analysis, and reporting.
Summary Generated by Built In

Job description:

Role Overview: We are seeking a GHL Campaign Manager to lead internal marketing for a high-volume Kitchen & Bath remodeling company. This is not a "creative" role—it is an operational and strategic leadership position. You will be responsible for the end-to-end execution of Internal Campaigns includings – Email Newsletters, SMS Campaigns, VIP Showroom Sales, and Nurture sequences for our client base.

COMPENSATION:

$6 - 1st 3 months

$8 - 3rd months onwards

You are the perfect fit if:

  • You are an Expert-level GHL (GoHighLevel) user who can build workflows, troubleshoot API/account issues, and manage data hygiene without oversight.
  • You prioritize Data over Aesthetics. You care more about the CTR, Attribution, leads, appointments than the font choice.
  • You have a "Reverse-Engineering" mindset: You start with the sales goal and build the campaign backwards.

Key Responsibilities:

  • Full Lifecycle Management: Own the strategy and execution for 4–6 simultaneous internal campaigns.
  • Operational Accountability: Maintain a visible, rigid M–F routine. Ensure all campaign stats (CPA, Lead Count, Playbooks) are updated and ready.
  • Team Leadership: Manage a small team of coordinators and collaborators. Hold them accountable to SOPs; do not "cover" for underperformance—optimize the process instead.
  • AI Integration: Actively use AI tools to scale copy production, analyze campaign sentiment, and automate reporting.

Requirements:

  • 3+ years in B2C Lead Generation (Remodeling, Home Services, or high-volume Agency background preferred).
  • Mastery of CRM Logic (GHL, Lead Perfection, or similar).
  • Strong mathematical foundation (ability to forecast ROI/CPL on the fly).
  • Resilience in high-pressure, data-driven environments.

ABOUT US:

We’re a family-owned and operated kitchen, bath, and flooring remodeling company located in Southern California. We’ve been in business for over 40 years and are looking for the right people to join our growing team! Our mission is to improve people’s lives by transforming their surroundings and providing a fun, hassle-free remodeling experience.

Do you want to transform your career?

BENEFITS:

  • Weekly Pay
  • Health Stipend
  • Paid Vacation
  • National Holiday Bonus
  • Year-End Bonus
  • Referral Bonus
  • Contests and Spiffs
  • Opportunities for Growth
  • Continued Education & Training

Application Question(s):

  • How many years of B2C lead generation campaign management experience do you have?
  • Are you comfortable analyzing campaign performance metrics such as Cost per Lead (CPL), Cost per Acquisition (CPA), ROI, and conversion rates?
  • Have you directly managed or led a marketing team?

Work Location: Remote

Skills Required

  • 3+ years of B2C lead generation campaign management experience
  • Expert-level GoHighLevel experience
  • Ability to build workflows and troubleshoot API and account issues
  • Ability to manage CRM data hygiene independently
  • Mastery of CRM logic, including GoHighLevel, Lead Perfection, or similar platforms
  • Ability to analyze and forecast CPL, CPA, ROI, and conversion rates
  • Strong mathematical foundation
  • Experience in remodeling, home services, or a high-volume agency environment
  • Experience managing or leading a marketing team
  • Ability to work effectively in high-pressure, data-driven environments
  • Active use of AI tools for copy production, sentiment analysis, and reporting automation
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The Company
HQ: Libertyville, IL
97 Employees
Year Founded: 1999

What We Do

BCI Acrylic Inc. is one of the largest independent manufacturers of acrylic baths, showers, wall surrounds, and related products for the bathroom remodeling industry. Creating a fresh solution to bath remodeling, BCI offers a stylish, cost-effective, low-maintenance bath improvement to homeowners, commercial customers and consumers with accessibility needs. BCI was created to meet the needs of consumers who were dissatisfied with the quality and workmanship available in the marketplace. Standing behind our products, we’ve developed an unrivaled reputation for quality and workmanship as a manufacturer of acrylic bath and shower solutions. We extend that level of quality into all of our products. We have a wide range of bath and shower products, from tub-to-shower conversions, replacement bathtubs, wall surrounds, replacement shower bases and more. We also have a full range of accessibility products, like our popular walk-in tub with hydrotherapy jets, or our barrier-free showers, for easy access from a wheelchair. BCI’s bath liners, shower liners and wall systems are custom-molded to fit right over the existing bathtub, shower base or wall surround.

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