About Northern Trust
As a global leader in innovative wealth management, asset servicing, asset management and banking services, Northern Trust (Nasdaq: NTRS) is proud to guide the world’s most successful individuals, families, corporations and institutions.
Since 1889, we have aligned our efforts with our three guiding Principles That Endure: Service, Expertise, and Integrity. Together, they reflect the three cornerstones of business conduct which we strive to instill in our employees, whom we call partners, and to provide to our clients and the communities we serve worldwide.
With more than 135 years of financial experience and over 24,000 partners, we serve the world’s most sophisticated clients using leading technology and exceptional service.
Role/ Department: GFO Marketing Lead/Wealth Management Marketing
The key responsibilities of the role include:
• Oversees, manages and implements the global marketing strategy for Global Family Offices (GFO) in alignment with Wealth Management and GFO strategic goals. Collaborates closely with the GFO executive team and the GFO sales leadership to provide marketing insights and strategies based upon results and new opportunities.
• Directs marketing activities including sponsorships, events and strategic philanthropy programs. Ensures activities align with overall strategy and follow best practices.
• Manages content strategy and communications for GFO, working across teams to develop materials and manage the development process. Involved in building a wide variety of materials including messaging, marketing collateral, event materials, social media content, presentations, email templates, FAQs and talking points.
• Employs a digital-first mindset and oversees digital marketing activities for GFO including advertising, lead generation and event invitations with a focus on optimizing digital channels.
• Assumes accountability for closely managing the GFO marketing budget and all KPI tracking and reporting across events, content, and lead generation programs.
Skills/Qualifications:
• 10-15 years of marketing experience, including financial services experience. Experience working with Ultra High Net Worth Families or Family Offices is preferred.
• Knowledge of business strategy development is necessary to provide long term planning and to manage the profitability/performance of a major business segment.
• Ability to work closely with Leadership and direct marketing activities working across multiple teams.
• Knowledge of financial industry products and services and marketing concepts, acquired through related work experience and formal education is required.
• Analytical skills to oversee performance measurement, tracking and reporting and budget management.
• Negotiation skills to facilitate strategic benefits with external partners/vendors when planning events and sponsorships.
• Understand best practices and performance management for digital channels as well as purpose and function of the Martech stack.
• Solid project management, organizational and multi-tasking skills.
• Writing and editing skills.
• Strong interpersonal skills.
• A College degree and/or relevant proven work experience is required.
•••••• Could require up to 10% travel in the US
Working Model: Hybrid (#LI-Hybrid)
We have a balanced hybrid working model to ensure you get the flexibility you need, and the successful candidate will spend their time between working in the office and working from home.
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Salary Range:
$114,700 - 194,900 USDSalary range is a good faith estimate of base pay. Northern Trust provides a comprehensive benefits package including retirement benefits (401k and pension), health and welfare benefits (medical, dental, vision, spending accounts and disability), paid time off, parental and caregiver leave, life & accident insurance, and other voluntary and well-being benefits. Northern Trust also provides a discretionary bonus program that may include an equity component.
Work Authorization
Applicants must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future. Northern Trust will not sponsor applicants for U.S. work visa status for this opportunity (no sponsorship is available for H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT or any other employment-based visa).
Working with Us
As a Northern Trust partner, you will be part of a flexible and collaborative work culture, which has a strong history of financial strength and stability. Movement within the organization is encouraged, senior leaders are accessible, and you can take pride in working for a company committed to an inclusive workplace and assisting the communities we serve.
Philanthropy is deeply rooted in Northern Trust’s history and is an essential element of our culture. Employees around the world give their time and talent to work for the greater good of their communities.
Reasonable Accommodation
Northern Trust is committed to working with and providing adjustments to individuals with health conditions and disabilities. If you need a reasonable accommodation for any part of the employment process, please email our HR Service Center at [email protected], or alternatively you can discuss your individual requirements with the recruiter you are working with.
Skills Required
- 10-15 years of marketing experience, including financial services experience
- Experience working with Ultra High Net Worth Families or Family Offices
- Knowledge of business strategy development for long-term planning and profitability management
- Ability to work closely with Leadership and direct marketing activities across multiple teams
- Knowledge of financial industry products and services and marketing concepts
- Analytical skills for performance measurement, tracking, reporting and budget management
- Negotiation skills for managing strategic benefits with external partners/vendors
- Understanding of digital channel best practices, performance management, and the purpose/function of the Martech stack
- Solid project management, organizational and multi-tasking skills
- Writing and editing skills
- Strong interpersonal skills
- College degree and/or relevant proven work experience
Northern Trust Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Northern Trust and has not been reviewed or approved by Northern Trust.
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Retirement Support — Retirement offerings are positioned as a standout, with a 401(k) plus an additional employer-funded pension described as a differentiator. This combination is repeatedly framed as a meaningful offset within total rewards, especially for long-term financial security.
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Leave & Time Off Breadth — Time-off benefits are depicted as generous, spanning paid time off, holidays, and dedicated paid volunteer time. The breadth of leave options is highlighted as a consistent strength that supports work-life balance.
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Healthcare Strength — Health coverage is characterized as comprehensive, typically including medical, dental, vision, and mental-health support through an assistance program. The offering is portrayed as robust and family-supportive, with multiple plan options in some descriptions.
Northern Trust Insights
What We Do
As a global leader in innovative wealth management, asset servicing and investment solutions, Northern Trust (Nasdaq: NTRS) is proud to guide the world’s most successful individuals, families and institutions by remaining true to our enduring principles of service, expertise and integrity. A globally recognized Fortune 500 Company in continuous operation since 1889, we’ve built a legacy of empowering clients to reach their goals with confidence. Since our roots as a trust bank, we’ve grown to a global presence with more than 24,000 employees in more than 20 countries and across six core business units: Wealth Management Asset Management Asset Servicing Technology Corporate Functions Enterprise Operations Join a Team That’s Achieving Greater At Northern Trust, we refer to our employees as partners – with good reason. We understand that relationships are the key to our success. Here you’ll join a diverse and inclusive team of innovators with the drive to challenge the way things have always been done. Instead of choosing between a dynamic career and work-life balance, enjoy working with a team that supports your goals in the office and at home. We’ll help you get where you want to go without sacrificing what matters most to you. Delivering value and adhering to our enduring principles What are enduring principles? Since our founding, they have guided our strategy and success. Thanks to the dedication of our partners, Northern Trust continues to thrive by adhering to three enduring principles: service, expertise and integrity . What does this mean? Service Northern Trust has a relentless drive to provide exceptional service to our clients, our partners and our communities. We set new standards and go above and beyond in our commitment to delivering greater results. Expertise Expertise is at the core of who we are. We focus sharply on what we do well. From expanding our capabilities, to hiring talented professionals to developing innovative solutions, our expertise is why we continue to be a trusted advisor for generations of families and institutions. Integrity Operating with uncompromising ethics is central to Northern Trust’s heritage. As a result, our clients, partners and communities know they can rely on us. For more than 130 years, our integrity has been our guide – and that will never change.
Why Work With Us
At Northern Trust, we go further because we go together. We embrace flexibility, encourage balance, and prioritize inclusion at all levels, working together to keep you connected. We are committed to our employees—all 24,000 of them. Whether this is a first step or a bold new leap in your career, we’re here to help you move forward.
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