Our world is transforming, and PTC is leading the way. Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business.
Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow – all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible.
We are seeking a hands-on Demand Generation Manager to support growth within the automotive industry, one of PTC’s strategic verticals. This role is responsible for planning and executing integrated, multi-channel demand generation programs that drive qualified pipeline and support revenue objectives, in close alignment with Sales and cross‑functional partners.
The ideal candidate brings both executional rigor and genuine interest in the automotive market, with curiosity for how the industry is evolving across software, engineering, manufacturing, and digital transformation. This is an experienced individual contributor role suited for someone who enjoys building, optimizing, and scaling campaigns while translating industry trends into relevant, high-impact marketing programs.
What you’ll do (core responsibilities):
Campaign strategy & execution (multi-channel)
- Plan and execute industry-specific, multi-channel campaigns across email, paid social, digital ads, webinars, events and any new trending channels and content syndication to engage target accounts and personas
- Build and manage campaign infrastructure: landing pages, content offers, audiences, and nurture tracks
- Maintain an always-on nurture motion and retargeting audiences to move buyers through the funnel.
Lead management, scoring, and funnel operations
- Partner with Marketing Ops/Sales Ops to ensure leads are correctly routed and lifecycle-managed; regularly review lead quality and fix data issues
- Contribute to lead scoring review and ongoing workflow improvements (a key activity called out in our internal playbook).
Performance reporting & optimization
- Track, analyze, and optimize campaign performance against KPIs (MQLs, SQLs, pipeline influenced, CAC/ROAS where applicable) and recommend changes to targeting, creative, and channel mix.
- Build clear visibility for stakeholders using dashboards and structured reporting (aligned with enablement around analytics tools referenced in team context).
Creative and agency/vendor coordination
- Drive creative briefs, asset requests, and production workflows; coordinate approvals and timelines with internal creative and external partners.
- Partner with paid social stakeholders/processes—EMEA touchpoints indicate a formal “paid social creative process” kickoff with an agency partner.
Cross-functional alignment (Sales, field, events where relevant)
- Work closely with Sales to align campaigns to revenue priorities and ensure marketing contribution to pipeline.
- Coordinate integrated programs that may include webinars/field activities/events, including stakeholder communication and logistical alignment.
What success looks like (first 6–12 months)
- Launches a reliable monthly/quarterly campaign via digital channels; rhythm with measurable improvements in conversion and pipeline contribution.
- Improves lead quality through tighter targeting, clearer offers, and better scoring/routing hygiene.
- Creates repeatable operating mechanisms: planning cadence, performance readouts, and stakeholder alignment.
Qualifications:
- 3–6 years in B2B demand generation / growth marketing (Software solutions, SaaS or complex solutions a plus).
- German professional level
- Proven experience executing multi-channel campaigns and optimizing with data.
- Practical knowledge of lead lifecycle concepts (MQL/SQL), nurturing, and audience-based retargeting.
- Comfortable partnering with Sales and cross-functional teams to deliver pipeline outcomes.
- Strong project management skills (bonus if you’ve worked with structured work management processes
- Marketing automation + CRM familiarity; dashboards/analytics experience. (Salesforce, Qlik, Microsoft Office tools, familiarity with AI tools
Life at PTC is about more than working with today’s most cutting-edge technologies to transform the physical world. It’s about showing up as you are and working alongside some of today’s most talented industry leaders to transform the world around you.
If you share our passion for problem-solving through innovation, you’ll likely become just as passionate about the PTC experience as we are. Are you ready to explore your next career move with us?
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Skills Required
- 3–6 years of experience in B2B demand generation or growth marketing
- Professional-level German language proficiency
- Experience executing and optimizing multi-channel marketing campaigns using data
- Practical knowledge of MQL and SQL lifecycle concepts, lead nurturing, and audience-based retargeting
- Experience partnering with Sales and cross-functional teams to deliver pipeline outcomes
- Strong project management skills
- Familiarity with marketing automation and CRM systems
- Experience with dashboards and analytics
- Familiarity with Salesforce, Qlik, Microsoft Office tools, and AI tools
- Experience with software solutions, SaaS, or complex solutions
- Experience with structured work management processes
PTC Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about PTC and has not been reviewed or approved by PTC.
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Healthcare Strength — Healthcare options are frequently described as solid, with medical, dental, and vision plans seen as a strong component of the package. Feedback suggests overall benefits are viewed favorably and contribute meaningfully to satisfaction.
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Leave & Time Off Breadth — Paid time off is often characterized as generous, with initial allotments and holidays commonly cited as strengths. Flexibility and work-from-home options are also viewed positively and support work-life balance.
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Retirement Support — Retirement programs, including a 401(k) with match, are seen as competitive and helpful. Feedback suggests these financial benefits bolster the perceived overall value beyond base salary.
PTC Insights
What We Do
PTC (NASDAQ: PTC) unleashes industrial innovation with award-winning, market-proven solutions that enable companies to differentiate their products and services, improve operational excellence, and increase workforce productivity. With PTC, and its partner ecosystem, manufacturers can capitalize on the promise of today’s new technology to drive digital transformation.
